Model essay on opening report of tourism management

The practical teaching system of tourism management specialty is one of the important contents for colleges and universities to realize their training objectives. The following is a sample report on tourism management that I have compiled for you. Welcome to reading.

Model essay on tourism management 1: The development of tourism in Henan has the advantages of superior geographical location, convenient and fast traffic conditions, rich and diverse historical and cultural tourism resources and spectacular natural scenery. However, there are also a series of problems such as unbalanced regional development of tourism industry, insufficient publicity and marketing, and the collectivization of tourism industry to be further strengthened. Therefore, we must proceed from a strategic height, do a good job in the province's tourism development planning, and seriously implement it; We should have innovative spirit in the development concept; Strengthen the integration of tourism resources and tourism enterprises; Strengthen service consciousness and improve the soft power of tourism culture industry.

Since the reform and opening up, Henan's tourism industry has developed rapidly and become one of the important industries in Henan's regional economic development, and the promotion of tourism activities to economic development has become increasingly obvious. The Henan provincial government has made a strategic decision to develop tourism into a dynamic new pillar industry, and put forward the goal of leaping development from a province with large tourism resources to a strong tourism province. However, compared with the tourism industry in developed provinces and cities, the development of Henan's tourism industry is still relatively backward, and its influence in the whole country has improved. It is of great significance to understand the present situation of Henan's tourism development and its advantages and disadvantages to promote the healthy and rapid development of Henan's tourism industry.

The favorable conditions for Henan to develop tourism

Excellent geographical location and convenient and fast traffic conditions.

Henan is in the transition zone from the second step to the third step from west to east in China, and the geographical and climatic transition zone from south to north occupies a place in the world in terms of political status and traffic status. Historically, Henan has always been the only place for Chinese people to pass from south to north and from west to east, and it is also a place where people of all ethnic groups have frequent activities and close contacts. In modern society, the mileage of railway traffic ranks first in the country. The north-south and east-west traffic arteries meet in Zhengzhou, the provincial capital, and the railway trunk lines such as Beijing-Guangzhou, Beijing suburbs, Longhai and Xinhe crisscross in Henan. The road traffic network is developed. expressway # comes from three excellent self-study networks /end# selected from the template of tourism management opening report, with the first traffic mileage in China, expressway cities in nine countries including Beijing, Hong Kong, Macao, Lianhuo, Jiguang and Daguang, and more than 20 local expressway cities, 105, 106, 107 and 3655. Air traffic lines have developed rapidly, and five airports including Zhengzhou Xinzheng International Airport have opened international and domestic routes to important cities at home and abroad. With its unique geographical location and extensive land and air transportation, Henan has close ties with all parts of the country, laying a solid foundation for the development of tourism.

Historical and cultural tourism resources are rich and diverse.

The natural landscape is very spectacular.

Henan has diverse geological structures and complex surface morphology. There are not only high mountains, but also vast plains, rolling hills and basins surrounded by mountains. Mountains, plains, hills and rivers constitute rich natural resources, which have bred famous mountains and rivers, rivers and lakes waterfalls, karst caves and hot springs, virgin forests and other scenic spots. According to statistics, there are more than 100 natural scenic spots in Henan. There are two world geoparks, Songshan and Yuntai Mountain. There are three national scenic spots such as Yuntai Mountain in Jiaozuo-Qingtianhe-Shennongshan Scenic Area, Baiyun Mountain in Songxian County of Luoyang, Laojun Mountain in Luanchuan County of Luoyang-Jiguandong Scenic Area; 25 key scenic spots in the province * * *; There are 23 nature reserves above the provincial level. Rich and colorful natural landscape resources provide unique conditions for the development of Henan tourism.

Problems in the Development of Tourism in Henan Province

Regional imbalance of tourism development

Due to historical, geographical and economic reasons, Henan's tourism resources are unevenly distributed. The tourism resources of Zhengzhou, Luoyang, Kaifeng and Jiaozuo were developed earlier, which had great influence at home and abroad. The tourism output value accounts for more than half of the province, and the tourism industry is relatively developed. Except Anyang and Xinyang, other cities have relatively good tourism development. Other cities have low level, small scale, poor foreign exchange earning capacity and poor visibility, and tourism development is obviously in a weak position.

Insufficient publicity and marketing of tourism.

The propaganda of tourist attractions and cultural resources in Henan mainly relies on the media resources in the province. After all, the audience of the media in the province mainly comes from the province and neighboring provinces and cities. To expand the popularity of Henan tourism, we must base ourselves on Henan, go to the whole country, and expand publicity in influential central media and various media. We must go abroad and face the world; It is necessary to organize various publicity and promotion activities in a planned way, persevere and not be a gust of wind. A few years ago, the Henan provincial government also conducted publicity and promotion meetings on Henan tourism to Beijing, Hong Kong and other places, and some scenic spots also put promotional videos on CCTV, but it was not systematic and lasting enough. In this regard, we should learn from Shandong Province. After continuous publicity and promotion in recent years, Shandong's tourism industry has sprung up suddenly, which has a high reputation in the country and achieved good results.

The collectivization of tourism needs to be further strengthened.

In recent years, with the rapid development of tourism, various places compete to invest in the construction of tourism industry. However, the tourism industry in various cities in Henan is often fragmented, without scale effect and brand influence. In the list of 20XX and 20XX top 100 national travel agencies published by the National Tourism Administration, only one of Henan Province was shortlisted, ranking lower for two consecutive years, with a big gap with Guangdong, Shanghai, Beijing, Jiangsu, Shandong and other places, and the competitiveness of tourism enterprises was obviously insufficient. The number of tourism enterprises is small and numerous, lacking the traction of leading tourism enterprises, and the tourism industry has no cluster advantage, which is an obvious bottleneck for the development of Henan tourism industry. On the basis of actual investigation and study, the development of tourism in Henan should strive to form some large-scale tourism industry groups, enhance their competitiveness and expand people's consumption behavior characterized by spatial movement in influential tourism activities according to the complementarity of regional and tourism resources and the mutual promotion and development of tourism-related enterprises.

Imperfect tourism industry chain

Tourism is a consumption behavior characterized by people's spatial movement. In tourism activities, as a tourist destination, we should firmly grasp the six elements of tourism activities, such as food, shelter, transportation, travel, shopping and entertainment, connect various tourism-related industries in series, lengthen the tourism industry chain as much as possible, and promote the development of tourism destination industries with tourist consumption activities. At present, one of the main problems in Henan's tourism development is that the tourism industry chain is not perfect, and it is still in the primary development stage. Tourism is dominated by tourism, and the factors of food and shelter have developed. However, the elements of entertainment and purchase have not yet been developed, and great efforts are needed. If Henan's tourism industry wants to be bigger and stronger, it is not enough to rely solely on ticket revenue. While attracting tourists to gather in scenic spots, tourism-related enterprises should make efforts in food, housing, entertainment and shopping, do a good job in the breadth and depth of tourism projects, and try to lengthen the tourism industry chain.

Countermeasures for the Development of Henan Tourism

From a strategic perspective, do a good job in the long-term planning of the province's tourism development, and seriously implement it.

Tourism is a sunrise industry. The cultivation and prosperity of tourism can not only enhance Henan's popularity in the whole country and even the world, but also provide a strong impetus for the sustainable development of Henan's economy, which is a great event that contributes to the present and benefits the future. Therefore, we should attach great importance to the strategy, select high-quality experts, independently study the road of sustainable development of Henan tourism industry, do a good job in the strategic planning of Henan tourism industry development, and rise to the provincial level to effectively implement the strategy. Henan tourism needs a game of chess in the whole province. All localities and cities should closely focus on provincial planning, give full play to the advantages of local tourism resources, and actively formulate the city's tourism development strategy. The formulation of tourism industry planning is only a beautiful blueprint, and the key lies in its implementation. In the process of tourism industry development, we should ensure that it will not be changed at will because of the changes of the main leaders, and learn from the lessons that the masses used to ask Secretary Zhang to fill the ditch and Secretary Li to dig. The cultivation of tourism and the formation of tourism brands cannot be achieved overnight. It needs persistent persistence, not only focusing on immediate interests, but also making immediate preparations.

We should innovate in the development of tourism.

Compared with the provinces where coastal tourism started earlier, Henan's tourism developed late, the market was not mature enough, and its tourism brand and international and domestic influence still need to be further improved. This is not in line with the status of our province as a big province with historical and cultural resources, and it is also not conducive to the rapid development of Henan's economy. In the development of tourism, we should not only learn from their successful experience, but also dare to innovate. We must change the way that Henan tourism used to learn from the coast and the coast learned from abroad, otherwise we can only follow the trend and fall behind step by step. In the development of tourism, relying on rich historical and cultural resources; It is necessary to reduce redundant construction and highlight local cultural characteristics.

Strengthen the integration of tourism resources and tourism enterprises

According to the synergy theory, realize tourism synergy and integrate tourism industry.

According to the essential characteristics of tourism activities and tourism industry, relevant tourism elements are allocated through effective management mode, management mode, market behavior and technical means, so as to optimize the structure of tourism productivity, make tourism have higher resource mobilization ability and social organization level, form complementary aggregation of advantages and functions among relevant tourism elements, and produce synergistic value-added benefits beyond individual elements, thus giving tourism productivity higher efficiency and realizing Pareto efficiency of tourism. It can be said that it is an effective way to solve the low efficiency of Henan tourism development by integrating tourism elements and realizing optimal allocation with synergy theory.

According to the theory of industrial integration, realize the integrated development of tourism.

Integrated development is an important trend of industrial development in the world today, and it is called a powerful engine to promote employment and growth under the new economic conditions. The integrated development of tourism industry refers to the dynamic development process that the tourism industry penetrates and crosses with other industries or the same industry within the tourism industry, and finally blends into one, gradually forming a new industry or industrial chain. The result is that it not only meets the effective demand of the tourism market, but also solves the input cost of related enterprises and institutions, and obtains the synergistic effect of 1+ 1. Using the theory of integrated development to realize the integrated development of tourism is also an effective way to solve the current development of tourism in Henan.

It is necessary to strengthen service awareness and improve the soft power of tourism.

Tourism is a comprehensive industry. The development of Henan tourism should not only strengthen the development and investment of hardware such as scenic spots, scenic spots and hotels, but also strengthen the service quality and service awareness; It is necessary to standardize all kinds of tourism business activities, severely crack down on extortion and fraud in all kinds of tourism industries, especially the catering industry, strengthen honesty education, and earnestly establish a good image of Henan tourism; Starting from the details, humanistic care is reflected everywhere, making tourists feel at home.

References:

[1] Outline of the 12th Five-Year Development Plan of China Tourism. ，20XX. 12.26。

[2] Twelfth Five-Year Tourism Industry Development Plan of Henan Province [Z]. Yu Zhengban [20xx]No. 14.

[3] Feng Dexian. Study on the Development of Henan Tourism Industrialization [J], Regional Research and Development, 20 15, (6).

[4] Gong Shaofang. An Empirical Study on the Development of Tourism Industry Clusters in Central Plains Urban Agglomeration [J], Journal of Henan University (Social Science Edition), 20 15, (5).

[5] Zhang Chun E. Study on the Characteristics of Tourism Industry Chain [J], Cultural Business, 20XX), 5).

[6] Yang Jun. Synergy Theory and Tourism Industry Development [N], China Tourism News, 20 15.5.27.

[7] He Jianmin. Forms, Motives, Paths, Obstacles and Mechanisms of Integrated Development of Tourism Industry [J]. Journal of Tourism, 20XX, (4).

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