Traditional Culture Encyclopedia - Tourist attractions - What are the main aspects of the inheritance crisis faced by non-legacy brands?
What are the main aspects of the inheritance crisis faced by non-legacy brands?
The second is that it is difficult to refine and express. Although many time-honored brands have unique products and exquisite skills passed down from generation to generation, today they can't accurately extract and convey the spiritual value of time-honored brands to more young people through appropriate channels, resulting in some time-honored brands losing to the newly-established online celebrity and facing the dilemma of "difficult expression". How to combine tradition with modernity and transform cultural resources into economic resources is a difficult problem that must be solved to leave time-honored brands.
The third is that it is difficult to innovate old products. Lack of innovation is an important reason. "Now there are few independent products, few sales outlets, narrow national coverage, and its market space needs to be broadened; Qian Xiangyi, who deals in silk fabrics, Zhao Yi Mall, which specializes in woolen textiles, and Ma Juyuan, who makes hats, are all "treasures" of China culture, but they are inaccessible to young consumers due to lack of innovation and expression, and their cultural values need to be explored.
Fourth, several generations have done it according to this craft, but the people it adapts to are the generation of the past. Now that consumption has been upgraded, the tastes of young people have changed. If the traditional taste is completely changed to adapt to the market, it will not be called an old brand. We must make something new on this basis to adapt to the market.
- Related articles
- When is the right time to go to Macau Tower?
- What's the customer service number of Hainan Airlines?
- Wanzhou island picnic camping
At the warm invitation of friends, we will go to Wanzhou Island, Xiangjiang River in Zhuzhou County for a picnic and camping this weekend. I really didn't know wher
- A profile of Chen Xi, a classical guitarist?
- Ask a omnipotent friend, how much does it cost for a person to travel from Linyi to Lijiang (go on road trip)?
- Find the broadcasting frequencies in Hefei of all radio stations that can be received in Hefei
- What are the main responsibilities of tourist service centers in large scenic spots?
- Top Ten Cross-border E-commerce Listed Leading Companies in China?
- Where should Zibo's friends go for an autumn outing?
- Introduction of Pingshan Hunting Ground Introduction of Pingshan Deer Farm