What is an image ambassador and what is a spokesperson? What's the difference between them?

1 generally refers to the combination of specific people or groups, which is similar to the envoys of various countries to some extent, but not the same. They involve all aspects of politics, economy and culture. It plays an important role in promotion and publicity.

2. The image ambassador cooperates with enterprises, institutions, organs and relevant government organizations. Relying on the ambassador's powerful social influence and personality charm, carry out relevant promotion and publicity work for the units or activities he speaks for.

(2) Spokesman

1, the so-called brand image spokesperson, is hired or shaped by brand strategists. Through the association of a brand's popularity, occupation, image, personality and conduct, people have a good impression on the brand.

2. The mechanism of brand image spokesperson is emotional transplantation. The role of brand image spokesman is to arouse brand image association, embody brand personality, arouse brand recognition and increase brand rights and interests.

(3) the difference between the two:

1, different choice channels

A. The image ambassador is generally decided by the organizer, and then an invitation is sent to the image ambassador himself or his manager. After the reunification, the two sides reached an agreement. Many domestic image ambassadors are selected through the dual selection channels of network and ground, and then publicized in major media.

B, the so-called spokesperson is to invite some social celebrities to advertise their products, and use the appeal and influence of celebrities (mostly celebrities in entertainment or sports) to expand the popularity of products, so as to ultimately increase sales and gain greater benefits.

2. Different purposes

A. Image ambassadors provide "dream opportunities" for more people with ideals and pursuits, publicize the relevant ideas of institutions or business ideas of enterprises, improve the social atmosphere of institutions, and bring corresponding brand effects to enterprises.

B, the role of brand image spokesperson is to arouse brand image association, reflect brand personality, arouse brand recognition, increase brand rights and interests, and increase revenue.

Extended data:

Examples of relevant image ambassadors:

1, Yao Ming, Shen Xue, Zhao Hongbo, Zhang Hong, Li Nina and Hou Bin accepted the letters of appointment issued by the Beijing Winter Olympics Bid Committee and officially became the image ambassadors for Beijing's bid to host the Winter Olympics.

2.2065438+February 15, Zhang Jiandong, Vice Chairman of Beijing Winter Olympics Bid Committee, and Song Lu, Secretary General of Chinese Olympic Committee, presented letters of appointment to six ambassadors.

The image ambassador for Beijing's bid to host the Winter Olympics was recommended by the Chinese Olympic Committee and the China Paralympic Committee. With reference to the practices of the 2008 Beijing Olympic Games and other bidding cities, and on the basis of listening to the opinions and suggestions of Olympic experts, scholars, athletes' representatives and other social sectors, the Winter Olympics bid committee has determined these six image ambassadors.

References:

Baidu Encyclopedia-Image Ambassador?

Baidu Encyclopedia-Spokesperson