Traditional Culture Encyclopedia - Tourist attractions - Who is the agent for New Balance travel shoes?

Who is the agent for New Balance travel shoes?

New Balance and New Balance also have a story of "afterlife" and "predecessor". This "New Balance" was once the name used by an exclusive agent of the American company "New Balance" in mainland China. Because there were violations of dealer rules in the agent, after discovering the situation, the American head office canceled this However, during this period, the trademark "New Balance" has been registered in China by this agency. So in 2003, when the American company "New Balance" returned to the Chinese market, New Balance finally made the desperate decision to change its Chinese logo from "New Balance" to New Balance. "New Balance" literally matches the English name, and also contains the meaning of nirvana and rebirth. Now the US head office has canceled its agency and operates its business directly in the mainland market. "New Balance" is no longer the brand of "New Balance", and the shoes it sells are no longer products authorized by American companies. After "New Balance" entered the Beijing market in 2003, it has now opened 22 stores, and the prices are basically above 500 yuan, so the prices will not be too low.