Model essay on TV program investment proposal

Investment promotion can be simply explained as the relationship between people, which is a choice and a substitute. The following is a model essay on the investment promotion scheme of TV programs. Please refer to.

Model essay on TV program investment proposal 1

I. Significance of the activity

● Happy? Improving the quality of life is what modern people pursue and yearn for. In the material age when the pace of life is getting faster and faster, it is really not easy to live happily. At this level, Happy Weekend, with a brand-new leisure lifestyle, guides the audience to spend a meaningful and fulfilling weekend without affecting their work, whether it is traveling or making friends, as long as it can alleviate the pressure of life and combine work and rest; At the same time, returning to nature and expanding the scope of contact with society will be the direction for this column to strive to serve the audience.

"Happy Weekend" column group is a new tourist dating program in the leisure version of "Financial Pioneer" column of Wuhan TV Station, which has been readjusted since June 20xx 10. The program will take the form of a combination of activities and television, which will be premiered in prime time, that is, it will be replayed every Thursday at 2 1: 30 and Friday at 2 12: 20. Therefore, the "Happy Weekend" column is broadcast in prime time relying on the dual platforms of Wuhan TV Station and Jingchu. com. This will certainly improve the advertising cost performance of enterprises.

Different people, different landscapes and colorful interactive links make travel and weekends active and meaningful, forming the core competitiveness of Happy Weekend and making it unique among many life programs!

Second, the activity positioning

Different people and places have the same feelings and interests.

This column focuses on activities, showing people's new lifestyles, new values and new communication concepts in modern society, as well as the characteristics and services of different levels of tourist attractions and related enterprises!

● Cultural taste: let the weekend soak in nature and let the friendship moisten under the free sky. ● Deep expression: an unheard-of and unseen modern creative lifestyle.

● Youth Passion: Both newcomers and famous stars show their youth passion at this stage.

Thirdly, about the procedure.

Column Name: Happy Weekend

Column length: 8- 10 minutes

Broadcast date: 20xx 10, 2 1, 2 1: 30.

Broadcast mode:

? TV: This Thursday, Wuhan TV Station 5 premiered at 2 1: 30.

Replay: Wuhan TV may Friday 12:20.

? Network: Jingchu special page. Com travel part, video and TV synchronization.

Column content:

● Patrol once a week, follow the whole process, tidbits+host's on-site guidance.

● Each program determines an activity theme, a unique way of happiness, and gathers from all directions.

Interesting stories on the road, scenic spots, interactive love, romantic nights, zodiac signs, emotional tests, and the choice of the best travel companions are all reflected in this way. Are you happy? .

Theme content selection:

1, bus encounter (centralized departure)

2. Landscape follows fate (sightseeing spots)

3. Action time (free combination photo)

4. Matching between men and women (interactive link)

5, romantic dance (night activities)

6, friendship test (professional guidance)

7. Choice of the Best Travel Companion

Making packaging form:

● Get out of the traditional studio, indulge in the vast nature, and create landscapes with natural and beautiful landscapes. Professional TV reporters and supporters capture wonderful moments and pursue the real scene of the game and the interactive effect of the audience in front of the TV. With the characteristics of fashion and leisure, the program packaging uses the media rolling guide to publicize that all TV viewers who participate in the program have the opportunity to win the lucky prize before each program is broadcast, so as to promote the interaction of columns.

Fourth, the characteristics of the incident.

Enrich lifestyle

The entertainment column of Life aims to show modern life, achieve star stage, produce good social effects and interpret modern leisure lifestyle from a new perspective. Happy Weekend strives to be one of the best brand columns in Wuhan.

Degree of extensive participation

Television viewers, network members, social enterprises, government youth league committees, trade unions, non-governmental organizations, etc. Audience age 18 ~ 60 years old, including not only the elite with active thinking, high income and strong consumption ability, but also the rational class with high brand loyalty. Happy weekend has a wide advertising coverage and a high effective arrival rate. conduct vigorous propaganda

The combination of corporate brand with Wuhan TV Headquarters and Jingchu.

This column has been fully supported by Wuhan TV Headquarters and Jingchu.com, supplemented by the full attention of other media in Wuhan.

● Strong advantages of network resources.

Wuhan TV station recreation and sports channel

Jingchu. The homepage of com Travel Edition continues to promote (video+text+pictures).

● The program is broadcast to Wuhan and surrounding satellite cities.

● Wuhan mainstream print media follow-up reports.

Super-value return

As a new column of the cultural and sports channel of Wuhan TV Station, Happy Weekend is premiered once a week and replayed once a week, and its program influence and ratings are far ahead. When placing advertisements in this column, while enjoying high-quality programs, the audience will turn the recognition of the column into the recognition of the brand, realize the mutual promotion of excellent columns and excellent brands, and play a multiplier role in establishing the brand image.

Verb (abbreviation of verb) cooperative form

● Exclusive title broadcast +30-second advertisement (only one)

Annual * * * 600,000, half a year 350,000.

Advertising rights:

1, TV:

First, the special naming rights of each issue throughout the year: dubbing commentary "Happy Weekend" by? xxx？ Exclusive title broadcast.

B. 5-second corporate sponsorship standard for each issue throughout the year.

C. Broadcast 30-second advertisements in each program throughout the year.

D, the column propaganda film reflects the rights and interests of sponsors: the column propaganda film is broadcast on Happy Weekend, and the sponsor brand content can be added when making the propaganda film.

E. The host's notebook in each issue throughout the year reflects the rights and interests of xxx customers.

Two free news stories every month throughout the year.

G. The above rights and interests are broadcast no less than 104 times throughout the year (the title is given no less than 52 times every six months) (including reruns), so that the brand is deeply rooted in people's hearts.

H. In the social special report planned by the column, you can arrange interviews with sponsor leaders or related personnel to promote the sponsor brand from the perspective of soft news.

I. Special Report * * * Company's Soft Text Publicity Scheme 2-3 (5 minutes).

2. Jingchu. Com travel special edition:

. . . . . . . . . . . . . . . . . . .

● Co-sponsor the broadcast of+15 second advertisements.

Year * * * 200,000/year/home for half a year120,000/year/home.

Advertising rights:

1, TV:

A. rights and interests of co-broadcasting in each issue throughout the year: dubbing "Happy Weekend" by? xxx？ A co-sponsored broadcast.

B. every 5 seconds, the enterprise sponsors the standard edition every year.

C. Advertisements of 15 seconds are broadcast in turn in each program throughout the year (only one program is broadcast in each program).

D, two free news for each family every month throughout the year.

E. The above rights and interests are broadcast at least 52 times (at least 28 times if it is given for half a year) (including reruns) throughout the year, so that the brand is deeply rooted in people's hearts.

F. Special Report * * * Company Soft Text Publicity Plan 1-2 (5 minutes).

G. thank you at the end of the film.

2. Jingchu. Com travel special edition:

. . . . . . . . . . . . . . . . . . .

● Contact unit and support unit:

The destination scenic spots or cooperative enterprises involved in this column can participate in different forms, involving tickets, transportation, accommodation, insurance, prize provision and other expenses. The column group will provide corresponding returns in the form of advertisements and full-time soft text introductions. The specific returns are as follows:

1. For scenic spots or enterprises that sponsor tickets and accommodation, this column provides:

A, the scenic spot 15 second advertisement is played twice, including replay (7,000 yuan).

B, the whole story (8 minutes, not less than 2-3 minutes for the introduction of pure scenic spots) (6,000 yuan)

C, 5 seconds standard advertising twice, including replay (2000 yuan)

D, spend not less than 10 minutes (8000 yuan)

E, presided over the population broadcast introduction (1000 yuan)

F. While hosting the population broadcast, subtitles display the names of scenic spots.

H, provide a DVD information disc (100 yuan)

First, the subtitles at the end of the film (600 yuan)

+J, Jingchu Net Travel Special Edition (8000 yuan)

Image promotion of scenic spots (about 32,000 yuan)

2. For the units or enterprises that sponsor transportation and insurance, this column will provide:

A, 10 second advertisement was broadcast twice, including replay (4000 yuan).

B, 5 seconds standard advertising twice, including replay (2000 yuan)

C. Introduction of Trivia Soft Text (about 30 seconds) (1000 yuan)

D, credits at the end of the film (600 yuan)

+E, Jingchu Travel Special Edition (4000 yuan)

Sponsor image promotion (about 1. 1 10,000)

3. For the units or enterprises that sponsor prizes or souvenirs, this column will provide:

I. Hosting Population Broadcasting Award Providers (1500 yuan)

B while hosting the population broadcast, the subtitles show the name of the prize provider.

C, credits at the end of the film (600 yuan)

+D, Jingchu Travel Special Edition (3,000 yuan)

Sponsor image promotion (about 500,000)

● Return of honor

Representatives of enterprises attend various media joint press conferences organized by the column group and speak, which can provide relevant materials for promoting corporate brands;

● Other returns

Business leaders can participate in the shooting of program highlights; And present column commemorative feature films and photo albums; There are enterprise patch advertisements on DVD.

VI. Investment Procedures

● The advertisements of Wuhan Nine Media authorized by sponsors and Wuhan TV Station Happy Weekend are as follows

After signing the sponsorship contract through consultation, the limited company can get the honor and treatment stipulated in the contract and the related commercial, publicity and advertising returns.

When signing the sponsorship contract, the sponsor shall provide a copy of the business license stamped with the official seal of the enterprise.

Copies of relevant legal documents such as production and business license, enterprise profile and product profile, advertising tape with broadcast quality requirements, etc.

● Sponsorship should be mainly in cash, and can also include some designated prizes, gifts, transportation and other in-kind sponsorship.

Model essay on TV program investment proposal II

I. Background introduction

So far, on the occasion of the 20xx London Olympic Games, CCTV Sports Channel and China Internet TV Sports Station jointly sent an excellent shooting team to London to record "London Action", and completed six episodes of London Olympic special program "London Action", which was premiered on CCTV5 during the 20xx Spring Festival.

Is this movie based on? Operation London? Li Bingbing, the ambassador of image, and Yan Qiang, the special guest, led the audience to the Thames, walked into the London Museum, Opera House and Buckingham Palace, and got a close look at colorful and modern London as the main content, aiming to make the audience feel London and the Olympic Games more immersive.

CCTV chose Chengdu as the premiere city of London Action, and held a grand premiere in Chengdu, a city full of traditional characteristics, on October 8th, 20xx. Li Bingbing, a movie star, and Zhang Bin, a famous supporter of CCTV, will also come to the premiere to meet Rongcheng citizens. Taking the opening ceremony as an opportunity, Chengdu TV Station will also officially start broadcasting? Chengdu TV 20xx Special Report on London Olympic Games? Actively participate in the coverage of the London Olympic Games, watch the Olympic Games from the perspective of citizens and feel the Olympic atmosphere.

Second, the highlights of the event

1. Strong media join hands to create influence.

2. Movie star Li Bingbing and famous host Zhang Bin participated in this activity and interacted with the public.

3. Olympic influence enhances brand awareness.

The torchbearers of London Olympic Games face to face with the audience.

5. The latest SNG satellite live broadcast technology has realized a 90-minute large-scale live broadcast.

6, multimedia interaction to achieve three-dimensional packaging communication

7. Rich media return to build super brand strength

8. The media set up a platform to provide promotion channels.

Three. Activity introduction

Activity time: 20xx65438+1October 8th.

Venue: Chengdu Oriental Music Square

Activity: 1, introduction of London action, release of program trailer.

2. Chengdu TV station 20xx began to report the London Olympic Games.

3. Li Bingbing interacts with IPTV audience and live audience and presents small gifts.

4. Luxury report team members meet and accept the national flag.

5.CDTV and CCTV signed a cooperation agreement on Olympic reporting.

6. Colorful song and dance performances

Fourth, linkage media.

Television media: CCTV5, CDTV 1.

Radio Station: Chengdu Radio Station, each frequency.

Newspapers: Chengdu Daily, Chengdu Business Daily and Chengdu Evening News.

Websites: Sina Weibo, Orange Online, Chengdu Full Search.

Verb (abbreviation for verb) investment promotion and return

Property right dealer:

Quantity: exclusive

Return content:

1. Enjoy the exclusive naming right of this event: all reports related to this event mention the name of the named enterprise;

2. 65438+1October 6th, 7th, 8th and 9th? Chengdu TV station's special report on London Olympics? Start a promotional film;

Duration:15s

Content: 10 second (active content) +5 seconds (name enterprise LOGO and name+active LOGO or CDTVLOGO)

Production requirements: the promotional film mentions the company's exclusive name, such as? XX (company or product name)? At night?

Broadcast media and platform: CDTV 1? Shicheng Morning News, Shicheng Noon News, Shicheng 18, Shicheng Evening News, etc.

CDTV5？ Chengdu is fully exposed to the main news, Chengdu is fully exposed to 900 radio and Chengdu is fully exposed to night news.

3. TV media set up special news reporting time;

(1), news report on the day of the launching ceremony:

Content: Special report on the launching ceremony of cdtv London Olympic Games on that day, in which there is a corner of the named enterprise and the name of the enterprise is mentioned;

Broadcast platforms: Shicheng Morning News, Shicheng 18, Shicheng Main News and Chengdu Full Contact Series News Reports;

(2)、? Me and the Olympics? Series report:

Content: the second and third days after the launching ceremony, around? Olympic torchbearer? 、? Olympic review? Topics such as, introduce Chengdu citizens' views on interviews with Chengdu TV reporters in London and their expectations for Olympic torchbearers. The report mentioned the name of the enterprise. Broadcasting platforms: Shicheng Morning News, Shicheng 18, Shicheng Main News, Chengdu Full Contact Series News Report.

4. Weibo, the official of Chengdu TV News Center, interacted with the audience and selected lucky audience to attend the premiere. At that time, Weibo will mention the name of the named enterprise, such as? XX enterprise? Invite you to attend? ;

5. In the live broadcast stage, the company name and LOGO appear on the live broadcast screen for not less than 3 times, and the event host mentions the named company name for not less than 2 times, and hangs a corner sign with the company name printed on it all the time (live broadcast platform: CDTV5, 90 minutes);

6. At the beginning of the activity, SNG live connection will be made for "Shicheng 18" and "Chengdu Full Contact Main News", with a duration of about 10 minute: the company name will be mentioned by the online population broadcast host at least twice, and the company name will appear on the screen at least twice;

7. The enterprise named at the event site can organize a phalanx of 50 employees to participate in the event, and can hold a sign printed with the company name or LOGO;

8. The layout of the event site is integrated with relevant elements such as the company name;

Investment of intransitive verbs

100000 yuan only

Model essay on TV program investment plan 3

I. Programme overview

1, program name: xx Financial Express.

2. Program part: Introduction to investment and financial management, and the choice of investment and financial management.

3. Program duration: 30 minutes (tentative)

4. Listening platform: xx Art Broadcasting (fmxxxxxx)

5. Broadcast time: every Tuesday, Thursday and Saturday 165438+ 0: 00 am? 1 1:30 (TBD)

6. Partner: xx Investment Guarantee Company

Second, the purpose of the program

Let xx Investment Guarantee Company recommend its better financial management methods for the audience, introduce its financial management products, and introduce its corporate culture and service purpose. The purpose is to let the audience take investing in xx guarantee company as a choice of investment and financial management, so that xx investment guarantee company can absorb more scattered social funds, develop and strengthen, establish a good corporate image, and help the audience in xx and surrounding urban areas to do a good job in investment and financial management. It is a new trend of investment and financial management in 2 1 century to let more listeners get better return on investment, understand better financial management methods, and let the audience understand that investment guarantee companies have higher returns than banks and lower risks than the stock market. Xx Investment Guarantee Company is a high-yield investment guarantee company.

Third, the content of the program.

The first is the trend of economic development, the ratio of consumption to income, and China's economic system (let more listeners know about economic common sense and the importance of financial management first).

Secondly, it introduces the role, service purpose and financial management concept of xx investment guarantee company in social and economic mobility.

The misunderstanding of family investment, the risks faced by investment, the doubts of investment managers and the difficulties faced by enterprises because of funds are introduced again.

Finally, it introduces the choice of family investment and financial management, how to better and more effectively deal with excess funds, how to get more income, how to better develop enterprises, and how to solve financing problems faster and more effectively.

Fourth, special programs

The program "xx Financial Express" can formulate financial topics of different age groups once every half month or once a month. For example, the program "xx Financial Express Train for the Elderly" introduces the methods suitable for the elderly to pursue stability, risk-free and stable income. For example, the program "xx Financial Express Train Metropolis Talent" exchanges investment and financial management methods with women and introduces financial management methods suitable for young and middle-aged women. For example, the "xx Financial Express Baby Financial Plan" helps parents to teach their children the concept of financial management from an early age and learn financial management from an early age. For example, "xx financial through train economists talk about financial management" invites university professors and xx leaders to talk about investment and financial management in the live broadcast room. For example, the "xx Financial Express Train Customer Live Room" allows customers to introduce their financial experience and share the benefits of investment and financial management with the audience. For example, the "xx Financial Express Train SME Manager Live Room" introduces the financing problems encountered by enterprises in the capital flow, and then it is solved by xx financial experts.

Verb (abbreviation for verb) program interaction

Xx Investment Guarantee Company needs a senior expert who is familiar with finance, economy, investment and financial management to visit the live broadcast room in person or by telephone, co-chair xx Financial Express with the host, explain the investment and financial management methods, solve the problems encountered by the audience in investment and financial management, and expand the influence of xx Investment Guarantee Company. The audience communicates with experts through SMS platform and telephone in the live broadcast room, and the experts interact with the audience in person or by accessing the telephone. Out-of-program financial telephone xx financial through train can be xx investment guarantee company. Anyone who participates in this project can get financial aid or a family finance manual.

Six, the cooperation fee is one hundred thousand yuan per year.

Xx radio and television main station

March 9, XX