The 86th sugar and wine party.

20 12 From March 23rd to 26th, the 86th National Sugar and Liquor Fair was held in Chengdu Century City International Convention and Exhibition Center. With the care and support of leaders at all levels and the joint efforts of relevant departments and all employees, this fair has been a complete success. Adhering to the basic principle of "inheritance, development and innovation", this fair takes "exhibition, exchange, cooperation and development" as its theme, focusing on exhibition environment, trading order, on-site service and publicity and promotion, and the degree of "standardization, specialization and internationalization" has been significantly improved. Qi Xin, the main organizer, worked together to study and formulate a series of innovative measures and management methods, paid close attention to the implementation and decomposition of responsibilities, and made active and effective explorations in many aspects, accumulating valuable experience for the further development of the sugar and wine party.

first part

The main characteristics of this sugar and wine party

1, leaders attach great importance to it.

This fair has been highly valued by leaders at all levels and relevant departments. Chen Bangzhu, member of the 10th Chinese People's Political Consultative Conference Standing Committee, President china association for quality and former Minister of Domestic Trade; Zhang Zhigang, deputy director of Chinese People's Political Consultative Conference Economic Committee, president of China Business Federation and former Vice Minister of Commerce; He Jihai, honorary president of China Business Federation and president of China Business Enterprise Management Association and former Vice Minister of Domestic Trade; Huang Xinchu, member of the Standing Committee of Sichuan Provincial Committee and secretary of Chengdu Municipal Committee; Gan Lin, vice governor of Sichuan Province; Ge Honglin, deputy secretary of Chengdu Municipal Committee and mayor; Gu Shen, general manager of China Huafu Trade Development Group; and Wang Xinguo, general manager of China Sugar and Liquor Group Corporation. Lu, deputy director of the Department of Service and Trade of the Ministry of Commerce, also attended the meeting on 24th.

In the preparatory stage of the exhibition, Mayor Ge Honglin, Standing Committee member Huang Jianfa, Vice Mayor Wang Zhonglin and General Manager Wang Xinguo convened relevant departments and institutions to study the situation and analyze problems for many times, which laid a good foundation for the success of this liqueur party.

A working coordination group, headed by Mayor Ge Honglin and composed of 5/kloc-0 related departments and units, was established in Chengdu, which provided a strong organizational guarantee for the smooth holding of this fair.

All the staff of China Sugar New Century International Exhibition (Beijing) Co., Ltd., together with Qi Xin, successfully completed the undertaking of this sugar and wine party.

Chengdu World Expo Bureau is a general mobilization, and eight working groups have been set up, and all the work has been carried out in a targeted and orderly manner.

2. Standardize management to a new level.

At this year's sugar and wine party, the Chengdu municipal government attached great importance to standardizing the trading order. The Standing Committee of Huang Jianfa and Vice Mayor of Wang Zhonglin held several special meetings to study and deploy; Several secretaries-general of the municipal party committee and municipal government, as well as relevant leaders of the Expo Bureau, personally implemented the plan and went to the site to deal with related matters for many times, which laid a good foundation for the standardized management of this liqueur party.

This year's liqueur will continue to strictly implement the exhibitor qualification examination system with the real-name management of exhibitors as the core, strictly guard against the participation registration, booth license issuance, progress, exhibits supplement and other aspects, resolutely refuse enterprises and products whose qualification examination does not meet the standards to enter the exhibition, and strive to create a safe and secure trading platform. Moreover, the implementation of safety responsibilities at different levels not only puts forward relevant requirements for exhibitors, but also clarifies the responsibilities of exhibitors and exhibition service units. Where the problem lies, we must bear the responsibility we must bear. At the same time, we insist that exhibitors make commitments to the organization in terms of food safety, intellectual property protection, and compliance with relevant management regulations of sugar and wine parties.

In the management of the exhibition area, the administrative department for industry and commerce took the lead, and the organizations of the Sugar and Liquor Association cooperated, adopting the practice of one branch managing one pavilion, clarifying the responsibilities, intensifying the efforts to clean up tourists, exhibition insects and illegal vendors, purifying the exhibition environment of the Sugar and Liquor Association, and maintaining the good trading order of the Sugar and Liquor Association, which was highly affirmed by the participating enterprises.

This year's sugar and wine party attaches great importance to intellectual property protection. Not only are all exhibitors required to provide legal qualification certificates, but also the relevant trademark documents will be strictly examined in conjunction with the administrative department for industry and commerce, especially the materials with great influence and controversy. Whether it is the booth design and production plan or the advertising release plan, the organization strictly examines it. Before and after the exhibits were put on the shelves, special personnel were also arranged to check and rectify the problems in time. The organization has also set up a government service center at the exhibition site, and law enforcement officers of the industrial and commercial administrative organs have been arranged at each venue to accept complaints of various intellectual property disputes in a piecemeal and personal way.

On the other hand, under the unified leadership of Chengdu Municipal People's Government, Chengdu Development and Reform Commission, Intellectual Property Office, Public Security Bureau, Urban Management Bureau, Commerce Bureau, Industry and Commerce Bureau, Quality Supervision Bureau, US Food and Drug Administration, Safety Supervision Bureau, Tourism Bureau, Expo Bureau and other departments jointly issued the Notice on Further Regulating the Trading Order of the 86th National Sugar and Liquor Trade Fair. In accordance with the principle of "managing hidden dangers, ensuring safety and promoting standardization", relevant units have formulated various safety plans and emergency plans such as transaction safety, fire safety, public security safety, traffic safety, exhibition safety, advertising safety and health and epidemic prevention safety. To ensure that the sugar and wine party is "safe, orderly, standardized and successful".

At the specific operational level, establish a work inspection system, a work regular meeting system and an information notification system; Relevant departments should carry out their duties, allocate enough manpower, set up joint law enforcement teams, set up joint working groups in key hotels, implement key supervision on key areas, key streets and key hotels, and adopt a combination of 24-hour uninterrupted inspection and key monitoring to investigate the illegal acts of business scope, shops along the street and subletting for commodity display and transactions outside the business scope that may have counterfeiting and infringement, and all kinds of potential safety hazards, illegal outdoor advertising, illegal passenger and freight transportation, and illegal operations. Take the way of signing the responsibility book of objectives and tasks with relevant district governments, sign the responsibility book of standardized operation with relevant key hotels and key advertising companies, and implement the responsibilities at different levels; Set up complaint centers and on-site complaint points in key hotels, accept on-site complaints and telephone complaints about intellectual property protection and coordination, quality technology and supervision, copyright protection and cracking down on counterfeit and shoddy goods, and investigate and deal with them according to law.

During the whole session, Chengdu Public Security Bureau invested 7 120 police officers, including 4,640 public security personnel, 2,000 security personnel and 480 comprehensive law enforcement personnel.

Judging from the effect of implementation, the trading order of this year's sugar and wine party has been significantly improved compared with previous sessions. It is not only difficult to find bugs and illegal lunch boxes in the exhibition hall, but also the sanitary conditions have reached the first-class level in domestic exhibitions. The order on the spot has been kept good, and the incidence rate has dropped significantly compared with before. Moreover, at the level of urban management, acts such as setting up stalls along the street, short-term illegal subletting and illegal advertising have also been significantly curbed, reflecting that the standardization of sugar and wine parties has reached a new level.

The exhibition has been improved.

This year's liqueur will continue to implement the management principle of "unified exhibition and centralized transaction" and set up a unique exhibition area in Chengdu Century City New International Convention and Exhibition Center. According to the principle of more reasonable, more professional, more convenient and more centralized planning, we will set up professional exhibition halls for wine and international spirits, wine, food, beverages, condiments, food machinery and food packaging to meet the different needs of enterprises of different product categories and sizes. Overall, the layout of booths is more scientific, the division of exhibits is more standardized, and the proportion of large and small booths is more in line with the development of sugar, liquor and food industry.

The exhibition area of this year's sugar and wine party is 6.5438+0.3 million square meters, which is equivalent to 6,562 standard booths. There are nearly 3,000 exhibitors, and the cumulative number of visitors is 365.438+0. 1.749, including more than 6.5438+0.5 million professionals, which provides a good opportunity for exhibitors to quickly build their own marketing system.

Judging from the situation of holding exhibitions and inviting exhibitions, exhibitors at home and abroad are enthusiastic and the demand for booths is in short supply. In particular, booths in wine and international liquor stores, food machinery halls and packaging areas are extremely scarce. Judging from the exhibition, most exhibitors pay great attention to the design and production of their booths, and the exhibition level has been significantly improved compared with previous exhibitions. Many stalls are novel in design, well-made, magnificent or finely crafted. Fenjiu, Jiugui Liquor, Sichuan Six Golden Flowers, Saint Pierre Fine Wine, Delong Baozhen International Wine, French National Pavilion, Chongqing Youyou, Zilin Vinegar, etc. They all left a deep impression and greatly attracted the attention of the audience.

4. A new stage in the international process

Since the opening of wine and international liquor stores in the spring of 2009, with the rising consumption of domestic imported wine, the demand for booths of wine and international liquor stores is also increasing. Two wine and international pubs are planned for this year's liqueur, covering an area of nearly 22,000 square meters, which is equivalent to 1.237 international standard booths.

The foreign exhibition I * * participating in this liqueur involves nearly 200 enterprises from France, Germany, Canada, Italy, the United States, Spain and other 9 countries. There are also 22 enterprises from Hong Kong, Macao and Taiwan.

In the wine and international spirits business activity area, 10 activities were carefully arranged, and government agencies, industry organizations or related enterprises in the United States, France, Australia, Spain, South Africa and other countries held business activities; At the same time, the 6th Summit International Wine Challenge * * * received 224 kinds of wines, an increase of 1.33% over the highest level in history.

The American delegation led by US Deputy Secretary of Agriculture Max Kuhn attended the opening ceremony of the liqueur, participated in related business activities held in the wine and international spirits business activity area, and visited the exhibition hall of the liqueur. French and Spanish embassies business counselor also attended the opening ceremony and visited the exhibition hall.

A large number of internationally renowned enterprises and their products entered the sugar and wine party. For example, Italy's most famous wineries, Karimos Dry White and San Mario Dry Red.

5. Advertising is both safe and beautiful.

The advertising work of this year's sugar and wine party reflects the further improvement of specialization. The organization follows the principle of "unified management, unified planning, unified charging and unified release" for outdoor advertisements of sugar and wine parties, and takes "more standardized, safer and more beautiful" as the requirements, and has formulated a centralized advertising release plan with Century City International Convention and Exhibition Center, Tianfu Avenue, Century City Road and Airport Expressway as the release areas. * * * There are 20 enterprises in advertising door, 48 street sign advertisements and 20 truss advertisements. In order to ensure the production standards and construction safety of outdoor advertisements, special meetings were organized for many times, and professional safety technical service institutions were hired for the first time to undertake technical guidance, so as to eliminate the hidden dangers of outdoor advertisements from the source; With the full cooperation of urban construction, urban management, public security, gardens and other departments, temporary traffic control and relevant warning signs are adopted to avoid all kinds of accidents and try their best to ensure safety. Judging from the release effect of outdoor advertisements, the safety is greatly enhanced, the aesthetics is greatly improved, and the impact on the urban environment is reduced to as small as possible, which effectively sets off the trading atmosphere of the sugar and wine party and well realizes the purpose of exhibitors to promote their own brands.

On the basis of continuing to do a good job in traditional outdoor advertisements and print advertisements (periodicals), this year's sugar and wine party has also opened up many new media forms such as on-site LED big-screen advertisements, on-site screen advertisements, and mobile phone platforms for sugar and wine parties to meet the different needs of exhibitors.

Sugar and wine party is not only a docking platform for production and marketing, but also a highland for information dissemination and diffusion. The registration system for exhibitors and professional visitors has been further improved in this year's Sugar & Wine Fair. All booths have achieved the real-name registration system of 100%, and great progress has been made in sorting out and summarizing the information of exhibitors. The list of exhibitors and participating enterprises published in the Journal of the Conference has been checked, which greatly improves the accuracy of information dissemination. At the same time, the first opening of the mobile phone information platform of the Sugar and Wine Club-Zhangzhongbao marks the new combination of the Sugar and Wine Club and the mobile Internet, which provides conditions for making full use of mobile phones to realize the faster and more convenient dissemination of the information of the Sugar and Wine Club.

6. The activities of the forum were splendid.

During this sugar and wine party, the organization faithfully fulfilled the purpose of the development of the service industry and carefully organized and arranged a series of activities. With the annual summit of China sugar and liquor industry as the basic background, China sugar and liquor industry market situation report meeting, 20 12 China wine channel champion annual general selection award ceremony, China wine market white paper annual meeting, wine pioneer announcement award ceremony and other activities were held. Li Xuesong, deputy director of the Institute of Quantitative and Technical Economics of China Academy of Social Sciences, Chen Liping, a well-known expert in store marketing management and professor of capital university of economics and business, and Li Hua, an internationally renowned grape and wine scientist, deeply interpreted the current macroeconomic and microeconomic situation, analyzed the direction of industrial development, exchanged industry information, and provided expert opinions for the production, circulation, consumption and investment of sugar and wine foods.

On the eve of the liqueur party, relevant media and institutions also organized a large number of forum activities with the aid of the platform of the liqueur party, including China Maotai-flavor liquor development summit forum, China liquor capital operation strategy forum, and China imported liquor win-win high-end forum. The holding of these forum activities has further strengthened the comprehensive effect of the sugar and wine party platform.

7, news propaganda breakthrough

The news propaganda work of this year's sugar and wine party has also made a new breakthrough in specialization. During the preparation and holding of the exhibition, video advertisements were placed in CCTV and railway station waiting rooms in major cities across the country; Xinhua News Agency, Economic Daily, People's Daily and People's Daily also published long reports before and during the exhibition. In the publicity and promotion in the early stage of the exhibition, we should make comprehensive use of the advantages of various media, pay attention to practical results, and pay attention to the targeted publicity of work priorities at different stages; People's Daily Online, Xinhuanet, China Economic Net, china network television, China News Net, World Wide Web, Phoenix Net and other online media all set up live broadcast rooms on the spot, and completed 190 exclusive reports during * * *; More than 100 media gathered at the sugar and wine party to publicize and report the sugar and wine party and interview exhibitors; Sugar and tobacco weekly, new food magazine, wine navigation, Huaxia wine newspaper and other industry media. Also set up a booth on the spot to interact with exhibitors and visitors. As a great initiative in the history of the liqueur party, this year's liqueur party launched a daily news release to release the latest exhibition news in time, and invited relevant leaders from Sichuan Economic and Information Committee, Guizhou Economic and Information Committee and Fuzhou Municipal Bureau of Commerce and Trade to be present to introduce Sichuan's promotion of the construction of the Golden Triangle of China Liquor, the Twelfth Five-Year Plan for the development of liquor industry in Guizhou Province and the development of convention and exhibition industry in Fuzhou, which was highly concerned by the media. The local media in Chengdu are also very active, covering all aspects of the sugar and wine party and launching all-round reports and publicity; By 9: 00 pm on the 25th, the local media had released more than 965,438+00 pieces of news about this sugar and wine party. This year's liqueur will set up overseas promotion partners for the first time. On the morning of 25th, US time 10, the grand opening ceremony of the Sugar and Liquor Association was broadcast on the big screen of Times Square in the United States, and was reprinted by more than 20 mainstream online media in the United States, further strengthening the overseas influence of the Sugar and Liquor Association.

8. Exhibition level

In the exhibition service, this year's Sugar and Liquor Fair has carried out corresponding work around expanding the service field and improving the service level, paying more attention to details and implementing a number of innovative measures.

For example, in order to meet the requirements of the increasing internationalization of sugar and wine parties, a number of service measures for wine and international liquor houses have been specially formulated and implemented, and a 18 square meter "bag-carrying exhibition" booth has been planned, providing glass cabinets, storage rooms, bar chairs and other special configurations; For all participating wine and international liquor stores, we provide free wine glasses, decanters, ice buckets, ice cubes and wine spitting buckets, and provide free regular cleaning service for wine glasses, which further conforms to the international first-class exhibitions in terms of service standards. Moreover, for the first time, overseas logistics service providers of sugar and wine parties were designated to facilitate the customs clearance of international exhibitors' exhibits.

At the same time, the organizers of this sugar and wine party also insured the public liability insurance for the exhibition organizers and exhibitors for the first time, and tried their best to consider the safety of exhibitors and professional visitors; It is the first time to use the upgraded electronic tour guide system, and the relevant information of exhibitors can be easily retrieved in the exhibition site service office.

In this year's liqueur, Chengdu Public Transport Group * * * arranged 2350 bus trips, 362 bus trips and 5200 taxis. Chengdu Rail Company added the passenger train 15, and the departure interval was reduced to 4 minutes and 50 seconds, the highest since the operation of Chengdu Metro.

We believe that only by constantly improving our work and improving our professional service level according to the requirements of the exhibition can we build the platform of sugar and wine party to meet the needs of industry development.

The second sugar and wine party

According to incomplete statistics, the total turnover of commodities in this fair was 265.438+0.63 billion yuan, including 6.04 billion yuan for sugar and sugar products, 65.438+0.296 billion yuan for alcohol, 65.438+0.71.1000 million yuan for canned food, and 352 million yuan for food machinery.

The transaction of the sugar and wine party reflects the market trend of the development of the domestic sugar and wine food industry to a certain extent, which is only for professionals' reference.

The 86th National Sugar and Liquor Trade Fair has come to an end. In the face of brilliant achievements, while being proud and proud, we should clearly understand the responsibility of the sugar and wine party and the industry and social hope it carries. As the most valuable platform for production and marketing docking, marketing system construction, brand promotion, information release and dissemination, investment, trade and cooperation in China's alcoholic food industry, the liqueur will further play its powerful role in serving the development of service industry and local economic and social development, and further play its great role as a weather vane and barometer in China's alcoholic food industry.