What is public opinion management?

Formulate public opinion management solutions to improve public opinion management and crisis management capabilities.

In the Internet age, positive or negative information can easily be expanded through the network platform, thus forming public hot events. Therefore, for enterprises, departments and institutions at all levels, in order to establish a good public image and prevent crisis losses, it is necessary to nip in the bud, grasp their own online public opinion in time, and do a good job in online public opinion management. This is also the reason why public opinion management is needed.

? Network public opinion early warning and prevention and control solutions

As the saying goes, "If a worker wants to do a good job, he must sharpen his tools first", so does the early warning and prevention of online public opinion. Before doing this job well, he needs a public opinion early warning system to monitor the whole network public opinion in real time, analyze it in time and give an alarm quickly, so as to help solve all kinds of sudden public opinions smoothly. For example, the public opinion early warning system supports keywords, industries, fields and labels, and supports targeted website monitoring. Users can customize any platform that needs to be monitored; Public opinion information analysis, automatically mining information dissemination websites, media, key communication nodes and communication traceability, and generating chart reports with one click to provide decision-making reference for public opinion processing.

Improve the ability of public opinion management and crisis management

At present, in the face of increasingly complex public opinion ecology, how should listed companies improve their public opinion management and crisis management capabilities? How should the public remove the dross from complex information?

Xuntuike Media believes that listed companies should pay attention to the following aspects: high social concern, high information transparency, rapid public opinion fermentation, and improving public opinion management and crisis management capabilities.

First, react quickly and grasp the rhythm. Rapid response is an important prerequisite to deal with public opinion crisis. It is better to be active than passive, and it is better to say it yourself than others. On the premise of permission and necessity, actively seize the "first time" and be the "first definer"

Second, emotional integration and sincere communication. Emotional communication can create a good working atmosphere. In the face of critical remarks or negative crises, enterprises must first learn to adjust the concept of public opinion management and change "resistance" into "dialogue". Enterprises should care about the "feelings" of the public, increase the sincerity and realism of "dialogue", and think and express themselves from the perspective of the audience in the public opinion field.

Third, improve the mechanism and do a good job of coordination. Crisis management is not only the work of the company's brand public relations unit, but also should be based on dealing with problems, adhere to the principle of solving problems first and guiding public opinion second, do a good job in internal department coordination according to the three basic requirements of "no blocking, no avoidance and no bias", and strengthen overall planning and division of labor in important links such as grading response and drafting caliber.

Finally, pay attention to evaluation and move forward. Enterprises need to actively "promote public opinion management" to effectively prevent major risks. Public opinion undoubtedly expects enterprises to dare to take responsibility, make full use of the key risk "signs" of online salvage, and let normal external evaluation really affect the regular "physical examination" within the company, and finally promote the improvement of its management norms and quality level, so that enterprises can truly achieve high-quality development.

With the rapid development, speaking on the Internet is completely open and free. For enterprises and governments, it is especially difficult to know the voices of netizens and audiences in real time. Xuntuike: Public opinion management is from public opinion monitoring, risk investigation, public opinion optimization to public opinion disposal, and finally forms a complete public opinion online office system and a complete and effective public opinion management solution.