Explain it to the experts. What is the essence of tourism developing new socialist countryside?

The essence of tourism development of new socialist countryside is the innovation of rural development and construction mode, and it is an effective path worthy of recommendation in the construction of new countryside.

The role of developing agricultural tourism in promoting the construction of new countryside can be said to be all-round:

First, the "three rural" resources have been effectively utilized, creating new growth points for rural economic development. Developing agricultural tourism, processing and transforming agricultural production process, rural customs and farmers' working life as tourism resources, forming tourism products and putting them on the market, is conducive to promoting the adjustment of agricultural structure, broadening the connotation and extension of agricultural development, giving full play to the sightseeing function and cultural inheritance function of agriculture itself, which were not paid attention to before, and creating new growth points for rural economic development. Where agricultural tourism is carried out, land, crops and grain have been planted, but all of them have added value and effectively promoted "production development"

Second, it is conducive to the transfer of wealth to rural areas and opens up new fresh channels for farmers to increase their income. The development of agricultural tourism has effectively attracted urban residents, foreign countries and even overseas tourists. With the flow of people, the first is the transfer of wealth. Farmers changed their roles, increased their income, and lived a richer life without leaving home. Moreover, all places that get rid of poverty and become rich because of the development of agricultural tourism are basically "overall poverty alleviation"; Second, there is basically no problem of "returning to poverty". The increasingly prosperous domestic and inbound tourism markets are the cornerstones of the prosperity of agricultural tourism in China. As long as agricultural tourist spots face the market and keep pace with the times, their development prospects are bright.

Third, the opening up of rural areas is conducive to promoting the construction of material, spiritual and political civilization in rural areas. All the villages engaged in agricultural tourism are no longer closed villages. Receiving tens of thousands or even hundreds of thousands of tourists from home and abroad every year not only brings wealth, but also brings new information and new ideas from the outside world, which is helpful to realize the ideological emancipation and concept renewal of rural cadres and farmers, thus promoting the construction of "three civilizations" and realizing "rural civilization". There are many agricultural tourism demonstration sites in China and they have been established as civilized units by provinces, cities and counties.

The fourth is to protect the ecological environment, rural cultural heritage or national traditions, and promote the improvement of village appearance. A clean environment is the basic element to attract tourists, and culture is the soul of tourism. In view of this, a clean environment is the basic requirement for all tourist spots, and cultural connotation is more popular. No matter east, west or middle, all the villages engaged in agricultural tourism are relatively clean and tidy; All the places that have been rated as national agricultural tourism demonstration sites are the most beautiful in the nearby villages.

Fifth, introducing the concepts of modern service industry and modern management is conducive to promoting rural management democracy. Tourism is a modern service industry and agricultural tourism is no exception. We should also pay attention to the supporting development of the six elements of "travel, housing, food, shopping and entertainment", carry out marketing, provide standardized services, do a good job in internal management and economic accounting, and handle various distribution relations well. These services and management contents are much more complicated than traditional agriculture, and it is impossible not to study and study, nor to engage in standardized management and democratic management. Introducing modern service industry and modern management concept into agricultural tourism will inevitably promote rural management democracy.

Sixth, the happiness index of farmers is high, and "getting rich on the spot" is more popular with farmers. Comrades in Guizhou and Jiangsu all mentioned that going out to work and engaging in local tourism services are effective ways to increase farmers' income, but compared with the two, farmers prefer the latter form of staying at home. This is a smokeless "factory" in front of farmers' houses, and this is a "market" that anyone who wants to intervene. Where agricultural tourism is well done, farmers' income is higher, they eat and live at home, their relatives are reunited and their happiness index is higher. A new generation of farmers who are literate, knowledgeable and knowledgeable grow sturdily in the tide of rural market economy.

To sum up, the development of agricultural tourism fully conforms to the requirements of "production development, affluent life, civilized rural customs, clean village appearance and democratic management", which is an innovation of rural development and construction mode and should be an effective path worthy of recommendation in the construction of new countryside.

At present, there are also some problems in the development of agricultural tourism, mainly including:

(1) The position and role of agricultural tourism in the construction of new countryside has not been generally recognized; Actively developing agricultural tourism has not yet been integrated into the main theme of new rural construction. Agricultural tourism is initiated by China tourism department with reference to international experience. Because the relevant departments in charge of rural work and new rural construction had little participation, little understanding of the situation and insufficient publicity by the tourism department, the development of agricultural tourism has not been put in its due position when studying the related issues and policies of new rural construction.

(2) The planning of agricultural tourism is relatively weak, and the tourist spots spontaneously set up by farmers tend to be similar in the same area. Some agricultural tourist spots close to each other have similar business contents, the same market objectives, insufficient independent innovation and poor market adaptability.

(3) Some tourist spots set up by village collectives or investors do not consider the interests of farmers. Some village collective agricultural tourism projects, village cadres take more, the masses take less, farmers have opinions; In some agricultural tourist spots set up by investors, the interest pattern is obviously inclined to investors, and farmers get less income. Farmers who do not participate in tourism business activities get nothing, and farmers have great opinions.

(d) In the development and construction of some tourist attractions, foreign countries are paid more attention than soil, and the natural features and primitive human environment in rural areas are neglected. The reason why agricultural tourism can attract urban residents and foreign tourists is that it has something different from the usual living environment of tourists, which can make tourists feel the contrast and arouse their interest. This charm will be greatly reduced if we neglect to maintain the primitive nature of rural natural form and human environment.

Insufficient professional training, and employees' modern service awareness and skills are poor. Because agricultural tourist spots are located in rural areas, the relevant parties did not do enough in guiding, managing or standardizing before and after opening up, which affected the improvement of software level.

In order to promote the better and faster development of agricultural tourism and make greater contributions to the construction of new countryside, we put forward the following suggestions on the basis of careful study:

(1) Raise awareness and strengthen leadership. Governments at all levels and relevant departments should further improve their understanding of the times, importance and universality of developing agricultural tourism, promote it as an effective path and successful model for building a new countryside, and incorporate it into the overall deployment of the party and government in building a new countryside. It is suggested that tourism, agriculture and poverty alleviation departments at all levels take the lead in this work and work together to promote it; The National Tourism Administration, the Ministry of Agriculture and the the State Council Poverty Alleviation Office should set an example and establish a cooperative deliberation system as soon as possible. Development and reform, transportation, construction, industry and commerce, finance and taxation, banking, culture and other relevant departments should also actively support the development of agricultural tourism and form a working mechanism as soon as possible.

(2) Do a good job in planning and scientific guidance. First of all, we should do a good job in the development planning of agricultural tourism at the provincial level. To do so, first, it is conducive to clarifying the development priorities of agricultural tourism in the province and doing a good job in guiding and supporting it; Second, it is conducive to overcoming the tendency of similarity of agricultural tourism products in the same region and avoiding blind development; Third, it is conducive to the integration of agricultural tourism resources and other natural, cultural and social tourism resources to make tourism bigger and stronger.

(3) Do not stick to one pattern and encourage innovation. At present, there are many development models of agricultural tourism in China. According to the different business entities, there are village committees leading, village-run tourism companies leading, "company+farmer" type, "company+travel agency+farmer" type, "farm+farmer" type and so on. Different time and space have produced different development models. Generally speaking, they all meet the development requirements of local rural areas, and they all give birth to agricultural tourism and promote the construction of new countryside. At present, there are some problems in some tourist attractions, which are not caused by the model itself. There is no fixed model for the construction of new countryside and the development of agricultural tourism. As long as the starting point and destination of developing agricultural tourism is to increase farmers' income and realize the "20 horizontal" requirements of new rural construction, all kinds of modes can be developed and should be constantly innovated.

(4) Study policies and give them support. Since the development of agricultural tourism is an effective way to build a new countryside, the agricultural tourist spots and related enterprises involved in the development and construction of agricultural tourism should also enjoy the relevant support policies to promote the construction of a new countryside. For example: ① enterprises that participate in the development of agricultural tourist areas (spots) and invest a certain amount should be treated as leading enterprises in agricultural industrialization or poverty alleviation and enjoy relevant support policies formulated by the state; (2) Agricultural tourism development projects carried out by poor villages under the guidance of planning should be included in the scope of applying for poverty alleviation and development funds or loans; (3) The construction of road connecting lines in agricultural tourist spots should be included in the rural road construction planning of transportation departments and given priority; (4) Water non-point source pollution and environmental control projects in agricultural tourist spots should be included in the "rural cleaning project" carried out by the Ministry of Agriculture and given key support; ⑤ Sewage treatment projects in rural areas with large-scale agricultural tourism should be incorporated into the construction plan of public welfare projects in cities and counties to be solved; Where the cities and counties do have financial difficulties, the relevant departments of provinces, autonomous regions and municipalities shall support the solution.

(5) Advance in an orderly manner, with emphasis on the west. In rural areas with market prospects in the east, middle and west, the development of agricultural tourism can be promoted in an orderly manner. However, there is a big gap in economic and social development between the eastern, central and western regions, which requires classified guidance. Although the western countryside is rich in tourism resources, it is urgent to develop tourism and farmers' desire to get rich. However, it is more difficult to develop agricultural tourism than in the east because of the low level of economic and social development, large traffic constraints and small tourism market in the region. The focus and difficulty of building a new countryside is in the west, and so is the focus and difficulty of developing agricultural tourism. The relevant state departments should further strengthen the planning, guidance and support of agricultural tourism in the western region. Only in this way, the western rural areas with rich tourism resources can transform the advantages of tourism resources into the advantages of tourism industry and characteristic economy as soon as possible, enjoy the benefits brought by tourism development, and effectively accelerate the pace of new rural construction.