How much do you know about copywriting marketing? What are the classic examples of soft-text advertisements?

With the rapid development of Internet, more and more companies begin to pay attention to marketing soft articles. Copywriting marketing is an invisible propaganda method, and copywriting coup is becoming more and more important. The value of high-quality copywriting is immeasurable. For example, if you go to the vegetable market to buy food, one merchant chats with you, and another merchant directly recommends it, such as forcing you to buy it, then people usually choose the first merchant, which corresponds to commodity marketing. The first business belongs to marketing soft text, and the second belongs to hard text. In propaganda, the marketing soft text will achieve the effect of "silence is better than sound", which is a good marketing method. So, what do you know about copywriting marketing? Let's look at the types of classic soft-text advertisements. First of all, the classic example of news-style soft-text copy advertisement is news soft-text. When writing, write in a way equivalent to news, so that everyone feels that they are watching the news and are not being marketed, but they actually know something about products and services. A press release on Vito's mobile phone entitled "Businessmen lose mobile phones worth 680,000 yuan at the airport" adopted this approach. From this, many people will think that this is a news report with many news points, which has aroused the interest of most people. What kind of mobile phone needs such an expensive price, why it was lost, and whether it was finally found back. In the following, the author introduces these problems in detail. Until the end, we didn't know what the mobile phone was like and why it was expensive, so as to get the role of corporate brand promotion. Secondly, people who have a certain understanding of crosstalk know that there is a term called "shaking the burden", which means to say the most important thing first, and then slowly untie it in the following crosstalk. With the emergence of room for manoeuvre, there are more and more copywriting and more attractive. Bian Xiao introduced that in the soft text, similar to this is the suspense soft text, which first throws a question and then stimulates everyone's interest. In the classic example of early melatonin marketing soft articles, there is an article entitled "Americans sleep soundly, what should China do?" Copywriting has been widely circulated and achieved great success, which is the form of suspense. Once you see this headline, you want to know why this happened and what China will do. However, at the beginning of replication, we didn't explain this phenomenon, so we should suppress it first and then promote it. First of all, since 1995, people in the United States, Japan and Taiwan Province Province have gone crazy. This is because they buy melatonin crazily, and then explain why everyone is so enthusiastic in the following copy. This is because melatonin can help sleep, so it leads to better sleep in America. Therefore, domestic insomnia patients pay attention to melatonin. Third, sensibility Everyone is very emotional. In the creation of soft articles, there are also emotional cards to play, and emotional soft articles are usually longer than time, so that the news copy in soft articles is richer, the news spread is greater, and the contrast is stronger. It can make people feel connected and touching.