Experience innovation of travel APP

The topic focuses on people's experience when they travel, and it is also a user experience analysis and interactive design innovation for the experience problems of travel apps such as "Ma Honeycomb" and "Where to Go". The target users of this topic are a group of people who take themselves as the core.

From the perspective of hornet's nest and where to help travel, such apps can comprehensively provide users with the necessary resources about travel. For example, recommend scenic spots, play strategies, hotel accommodation, tourist travel notes sharing, etc. No matter where you want to play, as long as you search for keywords, all kinds of relevant recommendations will be presented, providing users with more choices and making more perfect travel plans. After the trip, you can also share your travel notes through this platform for others to learn from.

Before this kind of APP appeared, people's travel situation was roughly like this. People usually choose to travel by themselves through the Internet. For example, Baidu makes preparations for some places of interest, understands some history and humanities, browses the messages and recommendations of netizens, and asks local relatives and friends, or consults experienced friends. Another option is to join a tour group. During the tour, there will be a tour guide to explain and arrange the whole trip.

Looking at the essence through phenomena, people's travel activities first expect aesthetic experience, followed by curiosity experience, socialization, interest and achievement experience.

Aesthetic experience: One of the purposes of traveling abroad is to appreciate different scenery, experience local customs and get to know different cultures. Then users need a travel consultant to tell them which places are the most representative and worth taking a walk and feeling.

Curious experience: users are looking forward to it before they actually travel in person, and start this journey with curiosity. The process of traveling is the process of slowly satisfying their curiosity.

Socialization and achievement experience: Socialization on APP only exists in words and pictures on the Internet for people to browse, but users will be very short of social experience when visiting scenic spots, unable to satisfy their curiosity about all aspects they want to know, and unable to pass on what they know and want to express to others, and the achievement experience after visiting will be relatively weakened. Users lack a very real-time and humanized way to deeply understand and communicate the current environment. On the one hand, they want to know more, on the other hand, they want to share what they know with others. Existing applications ignore real-time social experiences.

Interest experience: People often have their own preferences, and so do the scenery. Some people like natural landscapes, while others like human landscapes, which all depend on their personal interests.

Travel APP is my play consultant, my travel notes sharing platform, real-time communication circle and interest hive.

Real-time communication circle: When you play anywhere, you can meet people with the same needs. According to your personal interests, you can choose to exchange insights such as human history related to scenic spots, share, listen and appreciate them together, or introduce them professionally with professional skills ... to realize the social experience of users.

Interest Honeycomb: According to your own preferences, such as the type of landscape, the style and characteristics of the tourist destination, you can choose your own interest honeycomb, in which you can evaluate high-quality recommendations and share exchanges with Fengyou.

From the perspective of applications such as hornet's nest, the main activity scenes are:

(1) Planning: I have the idea of traveling. In order to make a better plan, I search the name of the place or scenic spot I want to go to on the app, check the relevant recommendations and other users' travel notes, and make better preparations for my trip. The incidence is high and important. Emotional experience: satisfaction, interest and curiosity, aesthetic experience and sense of accomplishment.

(2) Booking situation: After determining the itinerary, book your favorite and suitable hotel or homestay according to the hotels recommended on the app, and buy train tickets or plane tickets. Emotional experience: sense of satisfaction and accomplishment, aesthetic experience, curiosity and interest.

(3) Travel situation: When going out to play, search for interesting places nearby on the app and choose the place that suits you according to the above introduction. Attractions that need tickets can buy tickets directly on the app; Search local food and choose popular and interesting ones to try. High incidence is very important. Emotional experience: there is satisfaction and aesthetic experience, strong interest and curiosity, and a sense of accomplishment.

(4) Curiosity situation: I heard that a place is very interesting. Search for keywords to see relevant information introduction and recommendation, and learn more. The incidence is high and important. Emotional experience: curiosity, interest, aesthetic experience, no sense of accomplishment.

(5) Share the situation: After the trip, I want to record this wonderful process, write down the travel record on the app, save it in my travel notes, and choose to share it with netizens. High incidence, importance: curiosity, no aesthetics, satisfaction, interest and strong sense of accomplishment.

(1) survival experience: high frequency.

Lack of freshness: negative aversion to the long-term unchanged environment, lack of freshness in the inner state, and a high degree of awakening.

(2) Curious experience: high frequency.

Positive curiosity exists and is highly motivated. Negative disappointment also exists, and the degree of awakening is very high.

Curiosity will appear in most cases with a high frequency. Whether it is recommended by friends or netizens, or a popular recommendation that you accidentally browse, it will stimulate curiosity. Negative disappointment can also appear in travel situations.

(3) Achievement experience: low frequency.

In the travel situation and sharing situation, the achievement experience will be stronger, and after completing a relatively full and heartfelt trip, there will be a sense of accomplishment, high-level awakening, frustration and low-level awakening.

(4) Interest experience: high frequency.

Among them, there is a positive feeling of liking and a high sense of arousal. Negative boredom also exists, and the level of awakening is very low.

Will be interested in some recommendations and may experience them personally, become interested, and get bored after many times.

(5) Self-experience (self-confidence, self-esteem, pride and self-love): low frequency.

After feeling a sense of accomplishment because of the satisfaction with the journey in the travel situation and sharing situation, I naturally have positive self-confidence and proud self-experience, a deeper self-understanding in the journey, and an affirmation of my ability to cope with the situation. The level of arousal is very low. There will also be negative self-experience, and the level of awakening is low.

(6) Attachment experience: almost none.

(7) Attribution experience: almost none.

(8) Impact experience: almost none.

(9) Aesthetic experience: high frequency.

It is the strongest in the travel situation, with both aesthetic feeling and disgust, and the level of awakening is low.

(10) Moral experience (appreciation, honor, happiness): omitted.

(1 1) Rational experience: omitted.

(1) Social experience: There is bound to be social interaction during the trip, not just online social interaction. Realistic and real-time social interaction can make people have more social experiences. Valuable socializing is the best ornament of this trip. Affinity and sense of belonging can be gained through group activities.

(2) Interest experience: Everyone has his own unique interests and hobbies, and there will be deviations in the choice of places to play. Choosing the scenic spots, places and ways that suit him will greatly enhance the whole interesting experience.

(3) Curious experience: Travel is a process of exploration. Unexpected surprises and accidents are a beautiful part of the trip. Curiosity and expectation make travel more perfect.

(1) Want to know interesting information about various places (curiosity hunting): When you are idle and bored, open the app, look at the fresh information of tourist attractions around the country, and collect some things you are interested in. Or you can search for places and attractions you want to know. Motivation: In order to know more real-time information about sightseeing around the country, it is similar to the concept of "planting grass". Expectation: I will have the opportunity to experience what I am interested in in in the future, mainly interest experience and curiosity experience.

(2) Choosing a tourist location (plan): I have had a travel plan but I have been unable to decide where to go. Considering various factors, I hesitate between several options. Motivation: I want to have fun and get the best travel experience. Expectation: finally choose the best place to travel, including curiosity experience, interest experience and achievement experience.

(3) Making a travel guide (plan): After determining the general itinerary such as the place and time of travel, we will start to make a more detailed travel guide, specifically to the scenic spots and duration to be visited every day. Motivation: To make full use of time and have fun. Expectation: Develop a very valuable strategy. There are achievements and self-experiences.

(4) Reservation of tickets for hotels, tourist transportation and scenic spots (reservation): After the itinerary is confirmed, it is necessary to reserve the daily necessities such as hotels, tickets and train tickets, including the reservation of tickets for some scenic spots. Motivation: Make full preparations for the trip, and the trip will become more relaxed and enjoyable. Expectation: Make travel easier and more enjoyable by booking, and be satisfied with everything booked. Mainly achievement experience.

(5) Communicate while playing (enjoy): A person traveling abroad may feel a little monotonous and need to communicate with others while playing. Even if he is not alone, he can play in a novel way. Motivation: Get rid of loneliness and boredom, get more information and freshness, and have a different play experience. Expectation: curious experience, social experience, achievement experience.

(6) Recording my journey (recording): After a journey, I will completely record the journey through words, pictures and videos. Motivation: to commemorate a wonderful journey, share the joys and sorrows of the journey with others, and more importantly, hope to provide reference help to others and let other interested people have a better experience. Expectation: Give your own experience a happy ending, provide materials for memories, and establish a friendly relationship of helping and learning from each other, mainly achievements.

Through the analysis of travel activities, the main activities worthy of innovation in travel app activities are:

1. Browse the collection (curiosity) activities, and the experience objectives are interest experience and curiosity experience.

2. Help travel (planning) activities, and the experience goal is curiosity experience and interest experience.

3. Exchange and interaction (enjoyment) activities, with social experience and achievement experience as the experience goal.

4. Record the journey (record activities), and the experience goal is achievement experience and self-experience.

The experience goal of browsing collection activities is interest experience and curiosity experience. The innovation model and specific functional assumptions are analyzed below.

(1) Habitual sexual life: Playing is to cater to your own interests. A tourist who likes natural scenery, after visiting a scenic spot with particularly beautiful scenery, feels refreshed and particularly satisfied, and feels very happy that you have come. Analysis: The key is interest. Everyone has different tastes and preferences. If the place you play is just to your taste, it is the best experience. Specific functional assumptions: establish different styles and types of interest circles suitable for different age groups; Establish user interest data in the interest circle and push it accurately; Give priority to the evaluation of outstanding scenic spots; Users can also choose their own places to play according to their personal interests and preferences, and can feedback and share them, providing a reference for netizens with the same interests and needs.

(1) Habitual life: I heard that others have traveled to a place, which attracted me a lot. Suddenly feel very interesting, very interested. I just heard others say that I can't satisfy myself, and I really want to experience it myself. I can also say "being planted with grass." Analysis: The joy and excitement experienced by others and truly expressed are very infectious, which is equivalent to praising and recommending a place to play. Specific function assumption: users can decide whether to plant a scenic spot for others according to their personal experience, and provide some keywords for evaluation. Other users will see a lot of comprehensive evaluation results after searching for keywords; Users who plant grass can plant grass in the scenic spots they are interested in, and other users can also see the degree of planting grass in a certain scenic spot.

(1) Satisfying the preference of the conventional mode: Recommend the tourist destination according to the previous preference, in order to have a deeper experience and feeling of this type of landscape you like, and constantly discover new and curious things. Common life situation: I want to travel, but I can't decide where to go. Because of various factors, I hesitate between many choices I am interested in, which is annoying and worrying. Analysis: This kind of situation often appears in the place where you just want to go out to play, rather than the place you yearn for first, which is even more difficult for the tangled patients. Specific function assumption: establish a circle to recommend the most suitable place according to the user's interest circle, and take various factors as the recommendation conditions, such as weather and climate, tourist flow, traffic convenience and so on.

(2) Novelty experience mode: For users who want to try new things, it is a good choice to recommend a place that is different from the place where grass was planted before, but more novel and attractive. Common life situation: listening to friends or seeing some trips on the internet that are different from my previous style. Although I don't know much about them, I find them very interesting and I really want to try them. Analysis: What can arouse your curiosity most is what you are unfamiliar with and don't understand. Specific functional assumptions: establish all kinds of high-quality recommendations outside the interest circle; Establish grass planting and recommendation for advanced users.

(1) Habitual life: When I travel to a city, there are all kinds of interesting things for me to choose from. Because of time and money, I will only choose some of them to play. But I still had a good time. Analysis: There are many choices about where to play and what to play. People of different ages, fields and personalities will have different ideas and preferences. Specific function assumption: classify and label all scenic spots within the scope, and establish high-quality recommendations among users with similar conditions.

(1) Habitual sexual life: A situation in which we feel a little lonely and monotonous when we choose a person to travel, visit scenic spots or eat, and there is no one to communicate and share. At this time, I was interested in the comments of the tourists around me and wanted to know more, so I started chatting and exchanged a lot. In the second case, there are companions traveling together, and like-minded tourists will choose to travel together for a short time. Analysis: Interested communication is the key. When you are alone, you may need to communicate with strangers around you to reduce some loneliness, and the most important thing is the content and interest of communication. Even if you are not traveling alone, you can communicate with strangers around you. You can not only get more information and ideas, but also get an unforgettable experience and warmth. A social experience in which both parties may feel more comfortable. Specific function assumption: the system optimizes matching recommendation according to previous playing records, labels, preferences, etc. And set up a platform where users with similar travel arrangements can meet and play together.

(1) Habitual sexual life situation: In the process of traveling, we have similar exchanges and interactions with strangers to discuss the scenery, history and other aspects of the place and get to know each other briefly. Analysis: It is a very good interactive experience to make some acquaintance with strangers and then communicate happily. In this process, you can gain a lot of knowledge, friendship and self-affirmation, so your self-experience is also good. Specific function assumption: establish the function of sending flowers and labeling to fellow travelers, and record it in the personal information that is publicly visible to other users.

(1) Well-being detection mode: let users get the happiness brought by a certain journey in a simple form, stimulate users' interest with creativity, and thus enhance users' participation. Specific function hypothesis: Through some simple question-and-answer forms, we can get the happiness degree brought by the user's current ending journey. At the same time, it is equivalent to a test, and it is concluded that the subjective arrangement and objective conditions of this trip can continue to improve, which is not only a good review, but also provides many constructive references for future trips. For example, in the form of a small questionnaire, it is an opportunity to review this trip and a good reference for future trips to make a type evaluation and satisfaction selection from the aspects of eating, living and traveling, and to make subjective and objective thinking and summary at the same time. Compared with the detailed mode of recording travel notes below, this mode will be simpler and easier to refer to.

(2) Travel record mode: It is a more detailed record mode, attracting users to record their entire travel process in their favorite way. Specific function assumption: establish a module where users can edit words, pictures and short videos. Set some templates for novice users to refer to, such as the mode of taking days as the unit and taking time line as the main mode; The mode of playing places as the main line; The mode with the pleasure of playing as the main line and so on. You can also edit it on a blank page according to your own preferences. Compared with the happiness test mode above, this mode is more detailed. It records the travel notes with commemoration, memory and taste as the main purpose. Because it is orderly, this recording method will keep many details of the journey.

(3) Travel notes sharing mode: users choose whether to share their travel notes with others. That is, are you willing to let others see your recorded travel notes on the app platform? Specific functional assumptions: set the status of completed travel notes, for example, divided into three types: one is only visible to oneself; Second, friends are visible (that is, friends who pass mutual verification); The third is to be completely open. Set praise, message and forwarding functions according to the visible state of travel notes. For popular travel notes, those with high user participation are more popular and will be recommended in the recommendation module first. Better achievement experience.

(4) Private recording mode: After the trip, there may be some private contents such as feelings and thoughts, which you don't want others to know, but you just want to know. Private records are used to record such content. Specific functional assumption: simple written record layout, privacy can only be seen by yourself. Self-experience is the main thing.

(5) Honeypot filling mode: sort out some personal information mainly through various behaviors on the app, which is equivalent to the user's facade and introduction. It is helpful to enhance the independent information selection between users. Specific functional assumptions: each user has his own punch map, which can light up the places he has been; Honeypot consists of users' punch-in map, interest circle, travel experience, activities they have participated in, travel notes, interactions between users, comments from others and some information about labels. Other users can see part of their own information, so that users can choose whether to interact after understanding some information, which improves autonomy and trust and realizes self-experience. The mode of honey pot filling also shows the achievement experience well.

1.App name: honey picking App. Activity definition: To provide more suitable choices for bee friends who like to travel, not only can they enjoy different ways of travel, but also can let users know themselves better and gain various experiences through the whole travel process, and can revisit the platform of the whole journey after the trip, thus enhancing their interest in travel.

2. User Role Card:

Emotional experience goals: interest experience, curiosity experience, social experience and achievement experience.

3. Imagination of novelty module: establish interest circles of different styles suitable for different age groups; Establish user interest data in the interest circle and push it accurately; Give priority to the evaluation of outstanding scenic spots; Users can also choose their own places to play according to their personal interests and preferences, and can feedback and share them, providing a reference for netizens with the same interests and needs. Users can also decide whether to plant a scenic spot or other interesting things for others and be planted with grass according to their own personal experience. Experience goal: curiosity experience, interest experience.

4. The idea of the tour assistance module: establish a circle to recommend the most suitable place according to the user's interest circle, and take various factors as the recommendation conditions, such as weather and climate, tourist flow, traffic convenience and so on. Establish all kinds of high-quality recommendations outside the interest circle; Establish grass planting and recommendation for advanced users. Classify and label the scenic spots within the scope, and establish high-quality recommendations among users with similar conditions. Experience goal: curiosity experience, interest experience.

5. The idea of the same tour module: the system optimizes and recommends according to the previous playing records, labels, preferences, etc. And establish a platform to find users with similar travel arrangements to meet and play together and promote communication. Establish the function of sending flowers and labeling to peers after the trip, and record it in the personal information that is publicly visible to other users. Experience goal: social experience, achievement experience.

6. The train of thought of the journey recording module: Through the choice of some simple question-and-answer forms, we can get the happiness degree brought by the journey that the user is currently ending. Build a module where users can edit text, pictures and short videos. Set praise, message and forwarding functions according to the visible state of travel notes. Give priority to recommending popular travel notes to other users within the scope of openness. Display the user's personal information in the form of honeypot, which is convenient for users to choose the object of concern. Experience goal: achievement experience and self-experience.

(1) The circle of interest helps to screen the main flow direction of tourist destinations: Open the app, and the home page will recommend high-quality attractions and food currently located nearby. Click to enter the user's personal interest circle, and the page will push the recommendations that users are interested in, including the scenic spots and food recommendations screened by the system, as well as the scenic spots, food and travel notes recommended or planted by other users that users are concerned about. Enter the time of your trip and some other conditions, and the system will screen out the best result of comprehensive selection. Click in to check and find that it is really a good choice to cater to your interests.

Text interaction process and object: open the homepage of app> recommendation; Click the circle of interest > home page of the circle of interest, and interest recommendation cards (attractions, food, users, travel notes, etc.). ); Click the help travel interest mode section > to enter the condition screening area; Enter and select Info > Best Results of System Filtering; Click to view details.

(2) The main process of novelty experience: Click on the novelty experience section in the circle of interest, and you can see many attractions, food, users and so on. Different from your own interest circle, you may not understand or be interested, and choose with the attitude of exploring new things.

Text interaction process and object: open the homepage of app> recommendation; Click the circle of interest > home page of the circle of interest, and interest recommendation cards (attractions, food, users, travel notes, etc.). ); Click help travel novelty experience section > to enter the condition screening area; Enter and select Info > Best Results of System Filtering; Click to view details.

(1) The main process of making an invitation card is to open the app and click on the travel board. Invitation information cards sent by other users appear on the home page. According to my arrangement, I screened out the invitation cards for similar trips, chose the invitation cards suitable for my own mind, and contacted the inviter for more details; Or start such a new invitation yourself, fill in the detailed information such as time and place, post the invitation card on the platform, and wait for the interested bee friends to contact.

Text interaction process and object: (1) Accept the invitation of others: open the homepage of app> recommendation; Click on the Travel Board > Homepage of fellow tourists, and recommend the invitation card (recommended according to the degree of interest and the convenience of the place); Select the interested open > invitation card information (specific arrangement time and place, etc. ), click to have a written dialogue with the sponsor, agree on the details and reach an agreement; Click OK to open a blank record interface, prompting to sort out the records; Record the general plan on it, and click OK >; Find a successful interface of playing partners > playing as planned;

(2) Self-made invitation card: open the homepage of app> recommendation; Click the travel board > home page of fellow travelers; Click the send invitation part > enter the interface of making invitation cards > fill in the detailed information (time, place, peer expectations, specific arrangements), and click OK to publish > wait for a reply.

(2) Peer Bee Friends Confirmation Process: Open the app and click the Peer Tour section. Click "Notice" on the page, check the reply message, screen the bee friends who want to go together, communicate through the platform, and the activity will become an appointment after being confirmed by both parties.

Text interaction process and object: open the homepage of app> recommendation; Click the travel board > home page of fellow travelers; Click "notification" > to view the messages replied by bees, and filter the bees that you want to go with. Click reply > to enter the reply page. after both parties reach an agreement through the platform, click "ok" > to come to the scheduled activity interface, displaying the information of companion bees and the specific information of this activity.

(3) Experience process of playing activities: After the activity starts, enter the activity interface and click to confirm the start of the activity, and you can record the dribs and drabs in the playing process in the form of graphics; After the activity, you need to click OK, and you can continue to add the content you want to record and share at any time.

Text interaction process and object: open the homepage of app> recommendation; Click the travel board > home page of fellow travelers; Click "scheduled activities" > to enter the "scheduled activities" interface; Click ok "travel start" > come to the "activity in progress" interface, and the system will start timing, displaying the section of activity arrangement and record > click upload, select a picture, edit the text, and click ok, so that my partner and I can see the shared content.

Please use words and diagrams to express the following functional structure:

1. Home page: Home page, interest circle, traveling together, my honey pot.

2. Home page: impression of the city, surrounding recommendations, keyword search bar.

3. Interest circle plate: the types of recommendations that users are interested in, including places to play, food, senior users with the same interests and their travel notes.

3. 1 details of the circle of interest: nearby places to play, food, accommodation, travel recommendation cards for experienced users and audiences, and help with the entrance to the tourism section.

4. Details of the same tour section: users with high comprehensive evaluation can play invitation cards and scroll; Popular tourist spots around, recommend places that everyone loves to go; Invitation portal for activities initiated by "I"; The "My Trip" section includes ongoing activities, planned activities and completed activities.

4. 1 invitation details: make an invitation card, fill in the necessary information such as time, place and specific arrangement, and label it with your expectations of peers; "My invitations", used invitations and invalid invitations.

4.2 Details of the activity progress: first, enter the activity reservation interface and click to confirm the start of the activity, then enter the activity progress page, which contains sections such as activity timing, specific arrangement of the activity, activity record, and an activity end confirmation button; Click on the record section to upload and share pictures and words with peers. After the activity is over and confirmed, you can continue to add sharing content.

5. My honey pot plate, omitted.

1. Travel companion module 1 Process: Send invitation card.

2. Process 2 of the tour module: Determine the companion bee friend.

3. Visit module process 3: Activity process

1. Home Interface

2. Interest circle interface

3. Tourism activity interface

4. Invitation production interface

After half a semester of course study, I have learned a lot, and the form of course assignments is also very special. The direction of improving the app is challenging at first, and it will become more and more interesting after deepening. The whole process is very long, and it is constantly revised, especially in the later stage. Every time you write a copy, there will be some new ideas that may conflict with the previous ones, and there will be new ideas in the design interface, which will be constantly revised and updated. The whole process is still very interesting, and I have exercised a lot of abilities, and I have never curbed bold ideas.