Li Ziqi fell into a capital dilemma. She had a similar experience with too many Internet celebrities, and the worst accounts were all wiped out. What do you think?

There are many rumors about Li Ziqi's capital difficulties. Some professionals have exposed the equity structure problems of the company under her name and analyzed that she may lose everything if she is not careful. Li Ziqi herself revealed His attitude was also very vague. After stopping the update, he continued to move. He once called the police in the middle of the update, making people more and more curious about what happened.

First of all, putting aside the leaks from unknown sources and third-party analysis, the most confirmed news at present is that Li Ziqi is not the company’s largest shareholder. He is not deeply involved in the company’s operations, and has no knowledge of the account and related derivatives. Absolute control.

Netizens who pay more attention to the Internet celebrity circle should have smelled a familiar smell at this time. Isn't this the most classic "family separation"? There are too many Internet celebrities who have similar experiences, and the story is going the same way. The endings are also different, but you can watch and refer to it. The dilemma Li Ziqi was exposed to should be among the following situations. Xiangxiang Battle

The Internet celebrity "Xiangxiang Battle" became famous for his video of frying steak without unpacking it. He was once the top account on all major platforms, with nearly 20 million fans on the entire network. In May 2020, he suddenly He released a farewell video. Due to a dispute with the company, he can no longer use the account "Xiangxiang Battle".

At the same time, netizens discovered that in addition to the platform where the farewell video was released, some accounts on other platforms were frozen, some were directly cleared, and were completely unusable. And because the original company registered the words "Xiangxiang Battle" as a trademark, although a new account was subsequently opened for "Xiangxiang Battle", it could only be operated under a different name. Traffic was greatly affected, and nearly one-third of its fans were lost. two.

The problem encountered by "Li Ziqi" is exactly the same as that of "Xiangxiang Battle", that is, registered trademark ownership. Once capital makes up its mind, it can freeze the account and clear the content in minutes. Li Ziqi Recently, I have avoided mainstream platforms when publishing articles, and instead chose a niche software. This may not be without relevant considerations.

Some netizens may feel that the content produced by Li Ziqi cannot be copied, and he himself has more commercial value than other Internet celebrities. It is difficult to be replaced. Even if he changes his account and name, he can start over. So the question is, if Li Ziqi changes her account and name in the future and no longer shoots rural life videos, but instead explores stores, cooks food and travels, will you still watch? What are you watching?

After the movie "Manslaughter" produced by Chen Sicheng exploded in box office and word-of-mouth, some netizens went to see the Indian original version, and some netizens went to see the original version. The commentary said, "Their family will go on the 2nd Listen to the scriptures, stay in a hotel at night, go to a restaurant on the 3rd, and then watch a movie." This super long Internet buzzword comes from the commentary video of "Manslaughter" produced by Blind Kan. It is so classic that it has an entry to explain it.

In the field of movie commentary where the production cost is not high and it is difficult to form a distinctive feature, "What Are You Blindly Seeing" adopted role-playing dubbing commentary, which quickly attracted a large number of fans and became the top account on the platform. However, As expected, the account became popular, the team and the company had conflicts, and had no choice but to change the account. After this account change, there was not only a loss of fans, but also a change in format. Real-person appearances turned into animated images, with less interactivity. Of course, the number of views also dropped. Then the content also changed, and the movie was no longer narrated. Making an original drama.

The reason why Li Ziqi stopped updating was mentioned before. It was said that her team was poached. Although the rumors were later refuted, it is not difficult to find that Li Ziqi’s video style makes it difficult to leave the team for independent filming. Yes, once capital takes action, no one can guarantee that she can support the entire team and maintain the original video quality.

Every time they see conflicts between Internet celebrities and companies and capital, netizens will usually side with the Internet celebrities and condemn the short-sightedness of capital. However, if you pay attention to the follow-up of these disputes, capital will often win, "Li Zi "Qi" may not be replicated, but capital can produce 10 "Zhang Ziqi", "Wang Ziqi", and "Muzi Qi". In this way, the risk will be smaller and the returns can be even higher. Internet celebrity Lin Chen once came forward to expose capital routines

He even asked him to insert advertisements in epidemic-related videos. They were more concerned about commercial realization than content dissemination, and they did not hesitate to consume the Internet celebrity himself for this. This is another It coincided with the revelation that Capital had conflicts with Li Ziqi due to content.

Judging from the status disclosed by Li Ziqifang, they are also actively solving related problems. In the end, they hope that this matter will have a good ending! After all, so far in the field of video production and cultural output, we are still Li Ziqi.