How does Xiaohongshu copy other people’s copywriting?

How to copy other people’s copywriting in Xiaohongshu:

Operating environment: iPhone13, IOS15.5, Xiaohongshu 7.44.1.

1. Open Xiaohongshu, select the video, and click below to expand the full text.

2. Long press the text and click to extract the text.

3. Click Copy.

Introduction to Xiaohongshu content community:

Unlike other e-commerce platforms, Xiaohongshu started from the community. In the beginning, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, Xiaohongshu also shared information about sports, travel, home, travel, hotels, and restaurants, touching on consumer experience. and all aspects of lifestyle.

In early 2016, Xiaohongshu changed the manual operation of content to machine distribution. Through big data and artificial intelligence, content in the community is accurately matched to users who are interested in it, thereby improving user experience.

As a lifestyle community, the biggest uniqueness of Xiaohongshu is that most Internet communities rely more on online virtual identities, while the content posted by Xiaohongshu users comes from real life. , a sharing user must have rich life and consumption experience in order to have content to share on Xiaohongshu and attract the attention of fans.

Most online communities are virtual communities. Users consume content online and the experience ends online. Xiaohongshu is called a "three-dimensional community" because whether a user browses delicious food or travel destinations on Xiaohongshu, he must return to real life to consume in order to complete the experience.

In Xiaohongshu, a user's "online sharing" consumption experience triggers "community interaction" and can push other users to "offline consumption", and these users will in turn conduct more "Online sharing" ultimately forms a positive cycle. As people's lives become more and more digital, Xiaohongshu communities are playing a greater social value in the tide of "consumption upgrading."

In the past few years, new brands including Perfect Diary, Zhong Xuegao, Xiaoxian Stew, Guyu, MaiaActive, etc. have grown up on Xiaohongshu, and old brands such as Hui Alai, Pechoin, White Rabbit, and Li Ning have grown up. The brand is loved by more young people through Xiaohongshu and has become a representative of new consumer brands. Xiaohongshu has also become an important position to help new consumption and empower new brands.