Wenzhou Cultural Expo 2021 Time, Address and Event Highlights

Wenzhou will hold a cultural expo in the near future, and it will be very lively during the event. This year’s event is mainly to introduce cultural and creative information to everyone and get to know Wenzhou. If you have plans to go there, you must first go Remember when the event is held. The 2021 Wenzhou International Cultural and Cultural Expo opens on April 29

The 2021 Wenzhou International Fashion and Cultural Expo highlights the content display of cultural and creative industrialization and industrial cultural and creative industries, brings together cultural + creative innovative products and services, and strives to become a global It is an important platform for the high-quality development of the provincial cultural industry, a summit for the fashion and cultural creative industries, and a grand ceremony for the docking of culture and industry, creating an important platform for cultural display and transactions with a global perspective and Wenzhou characteristics.

Exhibition time

April 29 to May 3, 2021

Venue setting

This year’s CIIF will have a theme The venue will be Wenzhou International Convention and Exhibition Center, with branch venues set up in Ouhai, Ruian, and Yongjia. In accordance with the normalization requirements of epidemic prevention and control, an online exhibition section will be added, and offline and online interactions will be adopted to expand exchanges and cooperation.

At the same time, more than 50 forums, promotion meetings, and supporting activities will be held during the CIIE. The offline main venue will have business representatives from 27 overseas countries stationed in China and more than 500 companies from 55 domestic cities.

Main venue location

Wenzhou International Convention and Exhibition Center

Address: No. 1 Jiangbin East Road, Lucheng District, Wenzhou City

The five venues each have their own characteristics

The main venue is located in the Wenzhou International Convention and Exhibition Center, with an exhibition area of ??about 30,000 square meters. It has a cultural and creative theme pavilion, a culture + industry integration pavilion, a craft art museum, an elegant life culture pavilion, and intangible cultural heritage delicacies. There are five major exhibition halls.

1. Cultural and Creative Theme Pavilion

This pavilion takes fashion and cultural creation as its main line and one theme, displaying the fashion, cultural and creative products and projects of domestic and foreign brand cultural enterprises, as well as domestic and overseas Characteristic cultures of various regions and their cultural and creative derivatives.

Overseas section: Mainly exhibits cultural and creative products from countries along the “Belt and Road”. The Southeast Asian Pavilion will exhibit cultural and creative products from Thailand, Indonesia, Laos, Myanmar, the Philippines, Cambodia, Malaysia, Singapore, Brunei and other countries; the African Pavilion will exhibit cultural and creative products from Ghana, Mali, Cameroon, Madagascar, Specialty cultural products from Tunisia, Uganda, and Kenya are participating in the exhibition; in Europe and the United States, the Czech Republic (crystal), Lithuania (amber) from Central and Eastern Europe, and Brazil (Paraiba tourmaline) from South America are all making their first appearance at the Wenzhou Cultural Expo.

Domestic part: Mainly exhibits the development achievements of characteristic cultural industries in Yangtze River Delta cities and Wenzhou counterpart support and cooperation cities. Corresponding regions such as Fuling in Chongqing, Golmud in Qinghai, Baicheng in Xinjiang, Jiali in Tibet, Rangtang in Aba in Sichuan, and southern Nanchong will participate in the exhibition to display and sell cultural and creative products with national characteristics; Shanghai, Hangzhou, Ningbo, Chengdu, and Ningde, etc. The city theme pavilion will display the achievements of the cultural industries of the Yangtze River Delta, Central China and Haixi Economic Circle.

The local parts of Wenzhou: Lucheng, Ouhai, Longwan, Ruian, Cangnan, Yueqing and Longgang will present the achievements of local characteristic cultural industries in the form of theme pavilions.

2. Culture + Industry Integration Pavilion

This pavilion takes "culture +" as the main line, with tourism, technology, sports, health and wellness as the main business formats, displaying culture and other industries Deeply integrated cultural new products, new services, and new achievements.

Cultural and tourism integration section: Dongtou, Yongjia, Pingyang, Taishun and other counties (cities, districts) have set up theme pavilions in this pavilion; Huling, Shatou, Mayu and other characteristic towns display hot spring towns , Lingyun Wonderland and other cultural and tourism integration projects, and Nanxi Yunlan and other featured B&Bs.

Urban souvenirs section: Urban gift companies from Chongqing, Zhenjiang, Jiangsu, Huangshan, Anhui, Bozhou, Anhui, Jingdezhen, Jiangxi, and Dunhuang, Gansu participated, displaying and selling urban souvenirs with local characteristics. Cultural enterprises such as Aobo, Ouyi Ou Kiln, and Xiaolu Qingling displayed local souvenirs.

Cultural technology section: Shanghai Fengyuzhu, Shenzhen Shangyuan Impression, Zhejiang Kingfisher, China Telecom, China Mobile and China Broadcasting Cable and other companies showcased 5G, VR, robots, drones, and smart wearables Audiences can experience digital technology content such as equipment, immersive digital technology imaging experience, and smart home products on-site.

College cultural and creative section: Wenzhou University of Science and Technology, Zhejiang Industry and Trade, Security and other colleges and universities will display college students' cultural and creative products in this museum.

3. Arts and Crafts Museum

As the main venue of the 2021 China (Wenzhou) Arts and Crafts Expo, it will set up theme exhibition areas such as "A Hundred Years of Struggle? The Original Aspiration Remains" and a joint exhibition of 100 Chinese arts and crafts masters , the exhibition area of ??the Joint Exhibition Hall of the Works of Hundreds of Chinese Arts and Crafts Masters is mainly based on China's four major woodcarving production areas. A total of about 100 masterpieces of Chinese arts and crafts masters, Chinese industrial art industry masters and related masters were selected for display to celebrate the centenary of the founding of the Party. In addition, exhibitors from more than 10 provinces and cities outside the province will come to Wenzhou to display industrial and artistic works with local characteristics.

4. Elegant Life Culture Center

It is divided into three major exhibition areas: book publishing, creative art collection, and quality education.

In the book publishing section, the 2021 City Book Fair will be held. As an important part of the 2021 Wenzhou National Reading Festival, 8 publishing houses under the Zhejiang Publishing United Group, including Zhejiang People's Publishing House, and Beijing Motie Culture Group will be invited Co., Ltd., New Classic Culture Co., Ltd., and Zhongnan Boji Tianjuan Culture Media Co., Ltd., three publishing houses from outside the province, as well as Xinhua Bookstore and some specialty bookstores, etc. are on display.

Creative Art Collection Section: Exhibiting special artworks such as music, chess, calligraphy and painting, tea ceremony, incense art and craftsmen, creative handmade works, etc., including Xianlu, Yezhu, Yichuan Culture, Lan Jiavaler , Ouyue and other cultural and creative enterprises participated in the exhibition.

Quality Education Section: There are institutions such as Haigre Picture Book Art Center, Lollipop Art Center, Wutong Youth and Child Development Center, Xiaomingtang Art School, Dongjia Qin Society and other institutions participating in the exhibition, demonstrating the improvement of extracurricular skills. The audience can consult and experience on-site training projects based on the theme.

5. Intangible Cultural Heritage Food Hall

This museum focuses on special food, focusing on traditional and innovative food. Mainly Internet celebrity delicacies, flavored snacks and Western-style delicacies, showing the unique food culture of various places.

6. Other area settings

In the south square of Hall 5, an open-air display of large-scale steel sculpture creative works will be set up. This CIIE has three stages, namely the west gate main stage of Hall 3, the City Book Fair stage of Hall 2, and the stage of Hall 5.

During the CIIE, various performances, shows, product displays and other activities will be staged on the stage. The three sub-venues are equally exciting

In order to make the radiation effect of the CIIE more prominent and create a city-wide CIIF atmosphere, three major CIIE branch venues were set up through independent application this year.

1. Ouhai Branch Venue

The Wenzhou Cultural Tourism Consumption Season and the 2021 Tanghe Qingdeng Market will be held at the Qingdeng Stone Carving Art Museum on April 21st. Aesthetics Conference (Spring).

Hold time: April 21st to 25th

Hold location: Qingdeng Stone Carving Art Museum

This event brings together nearly 400 high-quality cultural, life and aesthetics companies brand, exhibiting more than 100,000 pieces of cultural life aesthetic works, gathering many industry celebrities, and holding more than 20 exciting activities on land, water, and bridges.

The Qingdeng Market exhibition has a total area of ??more than 22,000 square meters and will attract independent designers, traditional handicraftsmen, ancient art collectors, ecological gourmets, and nearly 400 companies from all over the country. High-quality cultural life aesthetic brands and industry celebrities will participate. It will integrate shopping, exhibition, appreciation and play. It will have utensils area, handicraft area, cultural exhibition area, art space, etc., and hold floating market, green lantern night banquet, There are more than 20 themed activities, including the Human and Natural Specimen Exhibition, the "I Repair Cultural Relics in Qingdeng" live performance, TED keynote speeches, and the "Cat Curator in Rubbings" live experience.

Tanghe Water Market will be one of the biggest highlights of this Qingdeng Market. In order to present the original ecological life scene of villagers along the Tanghe River where "people, boats and water" are closely connected, the Qingdeng Market has expanded its scale based on last year's Tanghe Water Market, focusing on creating a water stage. During the market, dozens of boats will be parked next to the water stage, and audiences can sit on the boats to enjoy concerts and plays. During the day, the band will hold a concert on the water stage, and in the evening famous artists such as Fang Rujiang and Huang Yanwu will perform Ou opera, Yue opera and other performances, allowing the audience to fully experience the charm of Jiangnan Water Town and the hometown of Nan Opera.

2. Ruian Branch Venue

Venue location: Gongyuan Road Cultural and Creative Street (Zhongyi Street)

Theme: "Tianruidian·Youth with YOUNG"

Activity content: Create three major cultural and creative theme exhibition areas: "New Cultural Highlands", "Cultural New Vitality" and "Cultural New Image", and set up two major boutiques: "Commemorating the Centenary" and "Intangible Cultural Heritage Techniques to Invite the New" Special exhibition area and multiple interesting interactive exhibition areas.

3. Yongjia Branch Venue

Venue Address: Furong Village, Yantou Town

Theme: "Eat, Eat and Play"

Activity content: The "Song Rhymes Nanxi·Night Culture Expo" will be held to systematically display the Yongjia "SONG" cultural tourism brand in a "static + live" three-dimensional display format, allowing citizens to experience the charm of the Night Culture Expo and the poetic Yasong life .

4. Series of forums, summits, etc.

During the exhibition, there will also be held a press conference on new cultural and economic trends, a cultural industry project resource docking conference, the China Arts and Crafts Summit Forum, and cross-strait More than 50 supporting activities were held, including an exchange conference on the integration of rural tourism and the development of beautiful rural areas, an auction of calligraphy, painting, arts and crafts, and a book signing by a well-known author, further enriching the content and form of the CIIF. This year’s exhibition presents five major highlights!

Compared with previous years, this year’s CIIE has the following characteristics:

First, strengthen market-oriented operations and continuously improve the “business spirit” of the CIIE. ".

Wenzhou Cultural Expo has always adhered to the orientation of "productization, industrialization, and marketization", making the Expo not only popular but also business-friendly.

On the one hand, the scope of market-oriented investment promotion at this year’s CIIF has continued to expand. In addition to specially invited exhibitors, most of the booths in this year’s Industrial Art Hall, the food hall, and the creative arts in the Yali Life Hall The Yaji exhibition area and other areas have basically realized market-oriented investment promotion, and in some exhibition areas it is even difficult to find one;

On the other hand, more emphasis is placed on guiding social forces to participate in exhibitions. This year’s Qingdeng Aesthetics Conference at the Ouhai branch is A typical example of social forces participating in the exhibition. Through the integration and effective supplement of resources by social forces in professional fields, the influence of the CIIE at all levels has been continuously expanded.

The second is to release the "culture +" effect and continuously highlight the trend of integrated development.

Wenzhou Cultural Expo is rooted in the local cultural industry foundation. At the same time, it continues to promote the integration of cultural industry with technology, tourism, digital, finance, sports and other fields. Through the accumulation of previous exhibitions, it continues to release more and more Strong "culture +" integration development trend.

This year, a dedicated culture + industry integration pavilion will be set up to showcase the development achievements of the cultural and creative industries, cultural tourism, rural tourism, and digital technology industries.

The third is to strengthen international cultural exchanges and continuously expand the circle of international friends.

Internationalization and fashion have always been the characteristics and highlights of Wenzhou Cultural Expo. At the beginning of the preparations for this CIIF, great emphasis was placed on the manifestation of these two elements.

This year, despite the impact of the epidemic, the number of overseas exhibitors has expanded from 18 countries last year to 27 countries this year. The international circle of friends of Wenzhou International Cultural Expo continues to expand. Among them, Brazil, Lithuania, and the Czech Republic participated in the Wenzhou Cultural Expo for the first time.

The fourth is to present gifts to commemorate the 100th anniversary of the founding of the party and create a strong atmosphere of celebration.

This year marks the 100th anniversary of the founding of the Party. As one of the earliest cultural exhibitions held in China, the Wenzhou Cultural Expo has also made great efforts to create a red atmosphere.

In addition to highlighting the theme of celebrating the centenary of the founding of the Party in creating the atmosphere of the exhibition hall, all major theme pavilions of this exhibition will feature red elements.

The fifth is to strengthen counterpart cooperation and continuously promote win-win cooperation.

Taking the CIIF as an innovative platform for counterpart support, exchange and cooperation, we have invited counterpart support, exchange and cooperation cities to Vancouver for many years to participate in the exhibition, building a platform for cultural exchanges, cultural trade, and industry docking for the counterpart places, and providing a platform for the two countries. Local cultural industry exchanges and cooperation have built a bridge of communication and dialogue.

At this year’s CIIE, our city continues to invite Fuling of Chongqing, Golmud of Qinghai, Baicheng of Xinjiang, Jiali of Tibet, Rangtang of Aba, Sichuan, and southern Nanchong to participate in the exhibition to help them showcase their regional products. Cultural products drive the development of local cultural industries, which is also a long-term mechanism for our city’s counterpart support, exchanges and cooperation. The Wenzhou Cultural Expo has not only enabled the exhibitors, but the exhibitors have also enabled the Expo, forming a good situation of mutual promotion and win-win. Related information

The joint exhibition of hundreds of arts and crafts masters is one of the highlights of the previous Wenzhou Cultural Expo, and it also provides a stage for exchanges and presentations by famous figures in different fields. "Many masters heard that we were going to hold a joint exhibition, and they were very supportive, and some even brought more than one work." Xia Jianyong recalled that when he went to the exhibition in the early days, he met Yu Jinshun, a master of Chinese arts and crafts, and extended an invitation to him. He immediately agreed and presented 4 of his classic works. In addition, the wood carving masterpiece "Century of Great Works" creatively designed by Chinese arts and crafts master Lu Guangzheng is also the first time to go out of Dongyang and come to Wenzhou to participate in the exhibition. "It is not easy for the CIIF to bring so many masters together. Watching the works of peers can provide inspiration for future creations. I will definitely come," said Yu Jinshun.

In addition to the joint exhibition, excellent works from Wenzhou and all over the country were also unveiled. Through the exhibition, industrial and aesthetic culture was exported, and business opportunities were also found. Boxwood carving master Ye Zhu, who participated in the exhibition for the first time last year, received a wave of traffic with a piece of flying Moutai suspended in the air. Although the booth was small, it was crowded, and many merchants extended an "olive branch" to him for cooperation. Ye Zhu told reporters that this year he booked a 100-square-meter special booth early this year. The number of exhibits and themes are more than last year, and he hopes to achieve greater gains.

Chen Zunlu, a national senior technician who has participated in the Wenzhou Cultural Expo for three consecutive years, has integrated intangible cultural heritage skills into home decoration and opened up new fields of bone carving and ivory carving art. Last year, he received orders one after another during the exhibition, with a total amount of 100,000. Ten thousand yuan, "Every time after participating in an exhibition, companies will come to buy our products, and the economic benefits will increase exponentially." Chen Zunlu said frankly that this also gave him great confidence to use the platform to make high-quality intangible cultural heritage art products available. Go out and embrace a broader market.

“The holding of the Cultural Expo allows citizens to receive cultural influence and enjoy the beauty of craftsmanship at their doorsteps. It also provides a good environment for the development of Wenzhou’s industrial arts industry and allows the intangible cultural heritage skills to last forever. This is It’s a good thing.” Ye Mengchun, president of the Municipal Arts and Crafts Industry Association and director of the Municipal Arts and Crafts Research Institute, said that this year, on the basis of previous years, the Arts and Crafts Museum has selected a group of mainly red themes in conjunction with the 100th anniversary of the founding of the Party. The masterpieces of top masters in the industry hope to bring a new visual experience to the public.