What is a holiday sport?

Skiing, mountain climbing, rock climbing, surfing, horse riding, golf, gliding, forest fishing, hot air balloon, self-driving and so on, these dazzling and exciting projects have now faded their mysterious veil and gradually moved towards the people. In March this year, some primary schools in Shanghai included golf in physical education class. In June, Li Na won the French Open and shocked the whole country. Golf was listed as an official event in the 20 12 London Olympic Games. With a wider audience and a stronger development signal, a new leisure format-leisure holiday sports is emerging, not sightseeing, but "leisure holiday" meets "sports".

We are no strangers to sports tourism, which is a special kind of tourism, characterized by competition rules, competitiveness and interest. Hold sports events to improve regional visibility. On the golf course, talk business and make friends. These exhibitions and business leisure inlaid with sports elements are not the "leisure holiday sports" referred to in this paper.

Leisure and holiday sports means that vacationers stay in a sports resort and take sports as their main holiday mode. The Alps are typical, where ski resorts attract 80% French skiers. More than 60% American skiers spend their holidays in ski resorts in the western United States. In leisure and holiday sports, "sports professionalization" is prominent, and the basic demand is no longer entertainment and socialization, but deep integration into sports. Sports professional consumption accounts for the highest proportion, and membership fees and coaching fees become the main force, which leisure tourism does not have. The development of three new advantageous industries, namely, rural areas, snow-capped mountains and coastal islands, has been relatively mature in China. Now, the three major projects of golf, skiing and surfing have changed from entertainment and leisure functions to sports and holiday functions, which is also a clear signal of industrial upgrading. According to the author's investigation and observation, taking ice and snow as an example, the increasingly mature and popular projects include snowboarding, snowmobiles, alpine skiing transported by helicopter, snowmobiles and extreme sledding. Taking golf as an example, religious theme golf, biological theme golf and pension theme golf are becoming mature and mainstream.

During the Twelfth Five-Year Plan period, there are three major trends in the domestic leisure and holiday sports industry. First, the transformation from spatial agglomeration to the advanced stage of industrial clusters. For example, Dianchi Lake has gathered many golf clubs such as Dianchi Lake, Kunming Wanda, Kunming Dianchi Acropolis and Haitang. They are only concentrated in space. In the future, enterprises should rely on the perfection of regional innovation system and the advantages of innovation to gain market competitive advantage. Take leisure and holiday sports as the leading factor to promote the development of sporting goods, intermediaries, sports events, hotels, restaurants and other related industries. At present, the holiday sports market tends to be hot. Take the domestic outdoor products market as an example. The total retail sales in 20 10 reached 765,438+300 million yuan, with an average annual increase of 47.33% from 2000 to 20 10.

Secondly, franchise chain has become the mainstream, and supply chain management has become the core issue. For example, the quarterly report of the listed company Pathfinder 20 1 1 shows that there are 722 chain stores, including 609 franchisees and 1 13 direct stores, a net increase of 56 compared with the end of 20 10.

Secondly, the trend of popularization, artistry and leisure is obvious. Take Club Med as an example, its market positioning is popular, its customers are stable, its style is practical, comfortable, not luxurious, its fees are moderate, its value for money is excellent, and its distinctive features are highlighted. In addition to golf and skiing, there are also small events such as water polo. In addition to sports, there are also elegant cultural activities such as concerts, lectures, art forums, reading salons, etc., which can be fully enjoyed with low holiday investment. For another example, in addition to sports, coastal resorts often expand leisure services such as diving, underwater walking and deep-sea motorcycles.

In fact, the development path of leisure and holiday sports in China draws lessons from the Japanese model. In the mid-1980s, in order to stimulate domestic demand, Japan began to build a "leisure area" on a large scale, focusing on culture, leisure, vacation and sports. Leisure area around the central city, relying on superior natural resources and environmental endowment, convenient for residents to travel. By the 1990s, Japan had completed 13 "leisure sports circles around the city" with a population of over 500,000, which absorbed 60% of the national population, with Tokyo, Osaka-Kobe-Kyoto and Nagoya as typical examples. Japanese urban residents from all walks of life can get cheap sports services when they go to resorts. The construction of "leisure belt around the city" being promoted by first-tier cities in China is also this idea.

Facing the huge leisure demand of the city, sports has changed from a supporting role to a real protagonist, and the leisure revolution is obvious.