Who knows what should be paid attention to in the image design of scenic spots? What problems need to be understood in the image design of scenic spots?

What problems need to be understood in the image design of scenic spots? What should be paid attention to in the image design of scenic spots? Tourism planning experts from Lv Wei Chuangjing Planning and Design Institute pointed out that due to historical and practical reasons, traditional tourist attractions can no longer meet the upgrading of the tourism industry system and the needs of tourists, mainly in the following aspects: (1) Traditional tourist attractions lack unified planning and unreasonable layout. Due to the rapid development of traditional tourist attractions with beautiful natural environment and good location advantages, there is a lack of unified planning and design and unified construction standards. With the further development of tourist attractions, there are also some problems that cannot be ignored, such as the overload of reception capacity and the lack of tourism projects that can be developed, which requires the planning and upgrading of traditional tourist attractions. For example, the scenic spot behind Hailaer Dam is a scenic spot with natural scenery along the banks of Hailaer River, about one kilometer away from the urban area of Hailaer, with mountains, water, trees and grass, which is favored by tourists, especially local people. However, in an area of about 4 square kilometers, more than a dozen yurts or tourist spots of different sizes have been built. Due to their respective site selection, low-level construction and lack of planning, the layout of scenic spots is very chaotic. (2) The development of traditional scenic spots lags behind. Some traditional tourist attractions are lagging behind and cannot meet the needs of the times. For a long time, tourists have been keen on sightseeing everywhere, "getting on the bus to sleep, getting off the bus to pee, taking pictures at scenic spots, and going home knowing nothing". After several tiring trips, people began to calm down and chose leisure vacation tours. According to experts' analysis, sightseeing in 2 1 century will give way to leisure and holiday tourism. At present, leisure tourism accounts for 62% of the world tourism market. Although China is in the primary stage of leisure tourism, it will soon enter the "golden age". At present, the contradiction between poor service in scenic spots, cramped reception facilities and hot market is obvious. Some tourist attractions only have a few simple restaurants and hotels, and they are the same, lacking local characteristics, with poor sanitary conditions and high prices. Small vendors set up stalls at will, and the goods they sell are of low grade. There are few recreational facilities, so it is difficult to retain guests. The lack of supporting facilities will hinder its transformation into a leisure resort. (3) The traditional tourist attractions are single in tourism products and lack of project settings. Traditional tourist attractions are single in tourism products, lack of high-grade tourism products in line with international standards, and have not formed an international brand. At the same time, there is a lack of tourism projects, interactivity and tourists' situational experience and participation. There is a serious shortage of in-depth development and excavation of tourism products in scenic spots, such as single products and services, low level of development and construction, low grade, lack of depth and breadth, outdated tourism facilities, single and boring tourism projects, and lack of a number of tourism products with high scientific and technological content, participation and entertainment. While investing in the construction of tourism projects, there is no scientific demonstration, no outstanding cultural characteristics, and no organic combination of human landscape with local history, natural geography and local customs to coordinate them. Many scenic spots are mediocre products produced by conventional thinking. Without tourism appeal, they can't form an iconic tourism brand, can't show their unique characteristics and strong personality charm, and make the image of the whole scenic spot pale and vague. In fact, only when tourism resources are connected with culture can they be dynamic and have a foundation. Take Disneyland as an example. Disneyland is a man-made theme park, which is very popular all over the world. The most important reason for its success is that it is based on American culture, which is itself a powerful culture and is constantly strengthening. China culture is more extensive and profound, but our exploration of culture is far from enough, and most of them only stay at the level of representation. Tourism income mainly depends on tickets and venue rental, and the comprehensive benefit is low. (4) Traditional scenic spots lack the people-oriented design concept. Traditional scenic spots only pay attention to "sightseeing" and ignore the concept of humanistic service, so it is difficult to adapt to the tourism development in China. Dr LAM Raymond, Dean of Beijing Lv Wei Chuangjing Planning and Design Institute, pointed out that tourism design and planning must be people-oriented. Image design of scenic spots: Beijing Lv Wei creates scenery.