What are the four types of competitors that tourism companies face?

From the perspective of tourism consumers, every company faces four types of competitors when carrying out marketing activities: The first is desire competitors. Refers to competitors that offer different products to meet different travel needs. For example, if a consumer saves a sum of money, he can go on vacation, visit scenic spots, or inspect residential buildings. As a vacation destination, how to attract more tourism consumers to come for vacation is a competitive relationship. The second is parallel competitors. Refers to the competition among different tourism products that can meet the same tourism needs. For example, hotel guest rooms compete with commercial and residential office buildings for business customers' accommodation and office needs; hotel entertainment products compete with movie theaters, televisions and even books for consumers' entertainment and leisure needs. The third is product form competitors. Refers to competition between different forms of similar tourism products. For example, the competition between standard rooms in a three-star hotel and the standard rooms in a four-star hotel, or the competition between standard rooms and deluxe rooms in the same three-star hotel. The fourth is brand competitors. This level is competition between different brands of the same product. Such as the competition between Holiday Inn, Hilton Hotel, and Marriott Hotel. For each tourism enterprise, the above four types of competition completely describe the structure of its competitive environment.

Therefore, a comprehensive understanding of competition at various levels will help them see important changes in the competitive environment

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