Summary of the operation of the Cultural Tourism Practical School

First, market research: Project research and judgment is a very important step. It is a proactive action and a high-frequency action. Only by continuously collecting information, data and other materials from the market can we position ourselves in the market. , market operations, and marketing to achieve twice the result with half the effort.

Second, planning and planning

Planning: It solves the goal of idealizing the future development of the project.

Event planning: It solves the local market-level problems in the operation process of the project.

Scenic spot planning: From the perspective of the future, propose solutions for the future of the scenic spot. What's more important is to solve the current problems of the scenic spot from a future perspective, and propose different strategies for different stages, so that the development of the scenic spot proceeds as expected, and the entire plan is enforceable, sustainable, and the process can be monitored and evaluated. Sex is a long-term, ongoing process.

Third, cultural tourism operations (Appendix 1)

The core of cultural tourism operation thinking is a professional operations team that oversees project planning and positioning, scene design, construction, and commercial formats Optimize and integrate, everything is result-oriented, and the concept of "who is responsible for the market and who has the decision-making power" is implemented. The main line of the project is clear and the key links are implemented efficiently.

Operations require rich practical experience, the ability to operate the entire system of business, marketing, interpretation, and promotion, and strong resource support. Cultural tourism operations cannot be a platter of multiple teams, but must be multi-element. Built for one whole.

Fourth, Marketing (Appendix 2)

Fifth, Event Planning and Implementation: Plan creative activities and implement them in the market

Event planning is roughly divided into Six categories:

1 News event (topic) hype, activities are currently used by most scenic spots, which are the wings of introducing news events. It is the best way for scenic spots to quickly become popular, and it is also the most popular way. A method used by tourist attractions;

2 Regular festival activities, regular activities planned during various holidays;

3 Festival activities, most of which are organized by local governments Some festivals and activities with various themes, large and small;

4 Social resource activities are equivalent to the activities we do in conjunction with various departments, units or groups in society;

< p> 5 Creative marketing activities, based on different stages of the scenic spot, implanting new ideas or new products;

6 Other types of activities, and some are held temporarily based on different opportunities Some activities, such as some promotion meetings and various other activities.

Sixth, cultural tourism and cultural creation

Cultural and creative products are a difficult matter. We must turn the abstractions of spirit and culture into substantive objects, and let consumers It is not easy to accept and pay for it!

Cultural and creative requirements: strong IP, practical and affordable.

Investment promotion: Implement investment promotion based on the construction and development of scenic spots or various activities