Beijing launched overseas health tour of TCM, and TCM resources became tourism products.

In the future, domestic and foreign tourists can not only visit Beijing, but also experience TCM health preservation. A few days ago, the Beijing Tourism Development Committee and the Beijing Administration of Traditional Chinese Medicine held a press conference, introducing seven kinds of TCM health tourism products to tourists at home and abroad for the first time.

Traditional Chinese medicine resources become tourism products.

The seven TCM health-preserving cultural tours launched this time were designed and launched by six travel agencies: China Travel Agency, China Travel Agency, China Youth Travel Agency, Kang Hui, Caesar and Ctrip. They include both theme tours highlighting Chinese medicine culture and comprehensive tours covering Beijing's classic scenic spots.

Visitors can visit the Great Wall, the Forbidden City, the Summer Palace, the Temple of Heaven and other places of interest. At the same time, they can visit the Museum of Traditional Chinese Medicine, visit the planting base of Chinese herbal medicines, go to the Hot and Spicy Museum to supplement the medicated diet, walk into the famous Yiguang in Beijing to taste the solar term health tea and experience acupuncture and other traditional Chinese medicine health care methods.

As a new tourism format, TCM health-preserving cultural tourism has become one of the new economic growth points of Beijing's tourism development. Tu, director of the Beijing Administration of Traditional Chinese Medicine, said that Beijing is rich in traditional Chinese medicine resources, including not only medical and health resources, but also health resources, cultural resources, economic resources and ecological resources. Beijing's museum of traditional Chinese medicine, cultural park, traditional Chinese medicine health park, traditional Chinese medicine planting base and medicated diet combined with food culture can not only meet the medical needs, but also understand the cultural knowledge of traditional Chinese medicine health care. At present, there are 2/kloc-0 demonstration bases of traditional Chinese medicine cultural tourism in the city, and 8 demonstration base construction units.

In addition, Beijing's tourism and TCM health resources are diversified, and each district has its own unique advantages. For example, the advantage of Dongcheng District is the royal culture of the Forbidden City, and there are 16 tertiary hospitals in Xicheng District. Chaoyang district has CBD and embassy, which has a unique "international style"; Changping District has health hot springs, Huairou District has American ginseng planting base and velvet breeding base. Tu Zhitao said that in the future, Beijing TCM health tour will launch different routes according to the advantages of various districts and counties.

Chinese medicine health experience hall will be built overseas.

Chinese medicine culture has always been loved by compatriots from Hong Kong, Macao and Taiwan and overseas Chinese. Now, acupuncture, foot bath, medicated diet and other traditional Chinese medicine health-keeping methods are attracting more and more European and American tourists.

The focus of TCM health culture tour is to promote it to overseas markets. Wang Yue, deputy director of the Beijing Tourism Development Committee, said that at present, TCM health tourism has formulated different itineraries and routes with different characteristics for different groups of people. For urban professionals, decompression products are mainly recommended, mainly to relax holidays; For middle-aged and elderly people, health products are the main products, and the dietary structure and health knowledge are introduced. For female tourists who love beauty, we mainly promote the "beautiful and healthy journey" and introduce them to how Chinese medicine can help beauty care.

The Beijing Tourism Commission will cooperate with foreign offices in Beijing to promote their exclusive TCM health tourism routes for tourists of different nationalities, ages and genders. Beijing Tourism Commission also plans to open TCM health experience halls in some overseas cities through foreign offices in Beijing, so that TCM health products can meet more overseas friends directly.

In the field of inbound tourism, CYTS specializes in classifying different tourists coming to Beijing and providing related services. For example, for tourists who want to experience tourism, they can provide agency appointments and accompanying translation services in Chinese medicine hospitals; For overseas tourists who want to study Chinese medicine, CYTS will also arrange courses for them in Chinese medicine schools.

Cultivate high-end brands and promote the entry market

At the same time, seven TCM health-preserving routes were launched, and the bilingual manual of Beijing TCM Cultural Tourism Boutique Route was also published. The relevant person in charge of the Beijing Tourism Commission said that in the future, more TCM health and cultural tourism products that meet the needs of the Beijing tourism market will be launched.

Wang Yue said that the development of TCM health-preserving cultural tourism is the need of innovation and transformation of Beijing's tourism development, the need of promoting and displaying China's traditional culture, and the need of coordinated development and cooperation of tourism.

The development of TCM health culture is one of the important promoters of the transformation and upgrading of Beijing's tourism industry, which has a far-reaching impact on enriching Beijing's high-end tourism formats and integrating tourism resources. Experts said that the profound Chinese medicine culture is one of the representatives of Beijing traditional culture. In the future, traditional culture should be integrated with high-end tourism to realize the development concept of "grand tourism" in Beijing. It is an innovation to explore the combination and development of Chinese medicine culture and tourism. As an important carrier, tourism is conducive to the extensive promotion and display of traditional Chinese medicine cultural resources in China.