Graphic design skills for outdoor advertising

Graphic design skills for outdoor advertising

Outdoor advertising is a public reading of commercial culture that can be quickly seen by everyone in a real and natural space. Outdoor advertising is not something you can read carefully in a study room. Its audience is the masses, not the niche. It’s instinctive reading. Therefore, the graphic design of outdoor advertising pays more attention to people's attention and visual flow in the environment. Whether the symbols can be quickly recognized and interpreted in outdoor plein air perspective is key. Below are the graphic design tips for outdoor advertising that I bring to you. Welcome to read.

1. The relationship between outdoor advertising and graphic design

Some people say that since billboards are flat, outdoor advertising only needs to put the ready-made graphic designs of other paper media into an enlarged frame. That's it. This is a serious misunderstanding. In order to clarify this issue, we must first clarify what outdoor advertising is and what it is not.

Outdoor advertising is a public reading of commercial culture that can be quickly seen by everyone in a real and natural space. Outdoor advertising is not something you can read carefully in a study room. Its audience is the masses, not the niche. It’s instinctive reading. Therefore, the graphic design of outdoor advertising pays more attention to people's attention and visual flow in the environment. Whether the symbols can be quickly recognized and interpreted in outdoor plein air perspective is key.

A simple symbol familiar to the public, Einstein has become a symbol of science and imagination, which is in line with Apple’s philosophy. Because outdoor media is read instinctively. So the information is simple so that it can be remembered.

2 Outdoor advertising design - information dissemination

Expressing vision has been around since ancient times. Primitive paintings are not all spiritual activities, but often contain strong human emotions. Purpose and Desire. Primitive humans expressed their vision of hunting and harvest by drawing rock paintings.

The splendid and colorful history of outdoor painting shows the unrestrained imagination and uninhibited dreams of human beings. Outdoor advertising, which is in line with mankind's rich outdoor art, is destined to belong only to the public.

Pop Art emerged in conservative Britain in the 1950s and became popular in the United States in the 1960s, erasing the boundaries between elegance and popular art.

Derived from elements familiar to the public, through recombination, splicing, exaggeration and other techniques. It makes the picture feel familiar to us but also an image that cannot be found in life. It can attract the audience's attention more.

Interaction: Clever use of environment, high technology and other factors to make advertising interact with the audience and immerse themselves in the situation.

Reference: the relationship between moving graphic design elements and environmental elements

What is the secret of outdoor advertising graphic design?

Outdoor advertising is inherently big. . The outdoor space is inherently large. On a noisy road, without amplifying the sound, can the other side hear it? Without a big contrast, it will just become the background. Expressions, postures, products, trademarks, copywriting, titles, colors, and even blank spaces... As long as you dare to enlarge any one of these elements and create a strong contrast with other elements, you will be halfway there. The development of science and technology and the introduction of new materials. It provides unlimited possibilities for outdoor advertising creativity.

3 Basic Seven Elements of Outdoor Advertising

1. Simple and clear at a glance

2. Most effective advertising designs have no more than 10 or less Word.

a. Pay attention to the spacing between the words. If they are arranged too tightly, they will be connected together when viewed from a distance, making it difficult to see clearly.

b. Try to avoid using fonts that are too thick or too thin, because when viewed from a distance, fonts that are too thick can easily become blurry, while fonts that are too thin may not be visible.

c. Try to use simple fonts. Even pen strokes or fonts with uneven thickness will affect reading.

d. If there are English words, try not to use all capital letters. Use a mixed case arrangement to make it easier to understand from a distance.

3. Use simple fonts

Fonts that are too light or too thin will disappear at a distance of about 60 meters. Fonts that are too fat and too closely spaced will become unreadable. Fonts that are too fat or thin, or that overlap on complex backgrounds, should be avoided.

Distance understanding: Some studies say that the maximum visibility of outdoor text is 1000-1500 times. This also requires considering the relationship between Chinese and foreign characters and aerial perspective. 2 In other words, if a 1.5-meter-sized eye can clearly see characters 1 cm from 5 meters away, then characters 2 meters in size will appear to be equivalent to 1 cm from 1 km away.

4. The design and layout are simple and clear

Outdoor advertising design is about subtraction, removing factors that interfere with our vision.

5. Illustrations should be large

Outdoors, huge graphics can always attract our attention.

6. A simple background can highlight the theme and is easy to read

7. Use contrasting colors

1. Contrast colors (purity) and color levels (Brightness) contrast is large

2 complementary colors (red and green are complementary, similar in purity) and have close color levels

3. Similar colors have small color level contrast

4 Complementary colors, but the color levels are far away

4. Ten new trends in outdoor advertising design

1. As new technologies continue to emerge, the models and designs of outdoor advertising are also changing with each passing day. The most basic billboard substrates are also ever-changing, from tape to elastic fabrics, etc., which are used to make advertisements more durable; new digital technology can print an entire giant advertising image in one hour; creative three-dimensional design, optical fiber and other amazing effects , all applied to billboards one by one.

2. Advertisements that run out of the street. On the other hand, today's emerging advertising concept of "going out on the street" has also driven the outdoor advertising market to become increasingly prosperous. This concept also brings good profits. "Out-of-the-street" billboards generally refer to those advertising a business on the outside of a building, so it logically includes those that appear in high-traffic or high-traffic locations, such as unfinished buildings. And it’s not necessarily limited to billboards; things like street benches, airports, etc.

3. Tourism has become the protagonist of outdoor advertising. According to statistics from the American Outdoor Advertising IoT Association, outdoor advertising has seen steady growth every year and has promising prospects. Among all kinds of outdoor advertising media, billboards are very popular. According to the American Outdoor Advertising Federation, there are about 400,000 billboards in the United States.

4. It is no longer road pollution. Another trend in billboards is to be more localized. Seventy percent of advertising in the United States comes from local clients. From a customer's perspective, local car dealers' advertising on billboards in their area is often a "catalyst" for business development.

5. Advertising design is changing with each passing day. As the geographical distribution of billboard advertisers continues to change, the appearance of billboards is also changing rapidly, no longer just a simple flat design. Today's three-dimensional advertisements are particularly eye-catching, as are gorgeous fiber optic advertisements and neon tubes that shine brightly in the dark. Self-rotating three-sided billboard, digital technology may have the greatest impact on current outdoor advertising. Computer colorful inkjet printing, electrostatic and digital air sweep technology make outdoor advertising media more diversified. Other new advertising technologies are also driving the further development of outdoor advertising. The new satellite lighting system allows outdoor advertising companies to remotely adjust billboard lighting to match seasonal and daily light changes, and can also be pre-programmed.

6. Another electronic device - the bar code identification system can monitor the entire advertising plan.

7. Global Positioning System is another very useful new technology.

8. Three-dimensional advertising has become a new trend.

9. Car body advertisements floating around. Mobile advertising on the road is becoming more and more popular.

10. Three-sided translation has become the new favorite of advertising.

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