Traditional Culture Encyclopedia - Tourist attractions - Tourism creativity about tea?

Tourism creativity about tea?

Holding a tea culture tourism festival with local characteristics can be said to be a shortcut to expand the influence of local tourism. It is also a good platform to attract tourists' consumption. For example, Shanghai International Tea Culture Tourism Festival and Changsha International Tea Culture Tourism Festival have been successfully held.

Making use of festival activities to create momentum and attract a large number of tourists to visit and experience not only meets the diverse needs of tourists, but also effectively promotes the local economic, social and cultural development.

Taizhou is the ancestral land of artificial tea planting in the south of the Yangtze River recorded in Historical Records, and it is also recognized as the "ancestor of tea in the south of the Yangtze River, the source of tea in Korea and Japan". The fragrant tea has made Taizhou a "harmonious culture". After years of hard work and continuous innovation, Taizhou's tea industry has blossomed, and famous teas such as Gouqing in Yang Yan, Pan Hao in Linhai, Wu Yun in Tiantai Mountain, Biqing in Xianju and Lv Hao in Sanmen have emerged, which has become one of the pillar industries to revitalize the countryside and enrich the people and strengthen the city. Linhai and Tiantai are also known as "the hometown of famous tea in China".

It is understood that as the hometown of famous tea in China, Linhai tea comes down in one continuous line and has far-reaching influence. The existing tea garden covers an area of more than 50,000 mu, with an annual output of 1.300 tons. The geographical indication products of tea are "Yang Yan Gouqing" and "Linhai Pan Hao". The trademark "Yangyanshan" has been recognized as a well-known trademark in China, and Yangyangou green tea has been rated as a famous brand product in Zhejiang Province for many years. Relying on the development of tea industry, the tea tourism cluster with Yangyanshan Tea Culture Garden and Anji Mountain Tea Garden paragliding base as its core has Zhejiang Leisure and Sightseeing Agricultural Demonstration Park and national AAA-level tourist scenic spot, which was awarded the title of "China Beautiful Garden" by the Ministry of Agriculture and selected as the most popular tea-fragrant cultural experience tour demonstration in the Yangtze River Delta urban agglomeration by the tourism bureaus of Shanghai, Jiangsu, Zhejiang and Anhui provinces.