What is the significance of sustainable development in tourism culture construction?

With the awakening of people's ecological awareness, the green movement has swept the world. Ecotourism, as a green consumption, has caused huge repercussions around the world as soon as it was proposed. In our country, tourism, as an emerging industry, is called a "sunrise industry" and is currently in the growth stage. After joining the WTO, the tourism industry will become a hot spot for investment and consumption in the long term, and the sustainable development of the tourism industry has attracted increasing attention.

1. The essence of ecotourism

Ecotourism is a brand-new tourism method that was created and developed in response to the impact of tourism on the environment. It advocates the development of tourism from an ecological perspective. Industry. The concept of ecotourism was first proposed in 1983 by Chebelos Laskari, a special adviser to the International Union for Conservation of Nature. At that time, he gave two key points on ecotourism: first, the object of ecotourism is natural scenery; The objects of ecotourism should not be harmed. When we talk about ecotourism now, we generally refer to the definition of ecotourism given by the China Ecotourism Seminar in 1995: Ecotourism is the enjoyment, understanding, and protection of natural and cultural heritage under the guidance of ecological perspectives and theories, with ecological science and education A special tourism activity with popular science color. It emphasizes that while developing tourism, we must handle the relationship between man and nature and achieve coordinated development of economy, ecology and society.

In essence, we should grasp:

(1) Eco-tourism is a special tourism product. Ecotourism is an intangible product sold by tourism operators at all levels to tourists. This intangible product is a high-quality service provided by operators to tourists that can satisfy tourists' return to nature.

(2) Ecotourism is an educational tool. Ecotourism is a combination of high-level tourism activities and educational activities to learn about nature and protect nature. In the entire process of eco-tourism, tourism operators must provide vivid and concrete education to tourists through various forms of publicity and influence, making eco-tourism areas a natural classroom for improving people's environmental awareness.

(3) The core of eco-tourism is the sustainable development of tourism. The concept of sustainable development was put forward at a time when people were comprehensively evaluating the role and impact of tourism, so it was quickly accepted by people and became a central issue in the re-evaluation of tourism development. This is how the concept of “sustainable tourism” was born. Sustainable tourism is an important way to achieve "sustainable tourism development". It requires people to engage in tourism economic development activities with a long-term perspective to ensure that the development of tourism activities will not exceed the tourism reception area and will be able to attract and receive tourism visitors in the future. ability. Sustainable tourism requires governments at all levels and tourism planners to understand the ecological issues of tourist destinations from a strategic perspective, use ecological ideas and sustainable development theories to develop and plan tourist destinations, and achieve ecological and social benefits in tourist areas. The combination of tourism and economic benefits makes tourism truly a "pollution-free industry".

(4) Eco-tourism is extended and developed into green tourism. Eco-tourism mainly talks about the relationship between man and nature, that is, achieving harmony between man and nature. Green tourism not only advocates the pursuit of harmony between man and nature, but also emphasizes the simultaneous pursuit of harmony between man and himself and the beautification of both the host and guest worlds. The realization of green tourism will bring the tourism industry to the highest level, and this highest level must be achieved through the development and gradual improvement of eco-tourism.

2. Ecological ethics is the moral guarantee for the development of ecotourism

Tourism is a service industry that targets people. Ecotourism requires people to be guided by ecological awareness and The sustainable development of tourism must always be given top priority in tourism activities, which requires tourism developers, operators and tourists to have high ecological ethics. Ecological ethics is a kind of "crisis ethics" whose way of thinking is to unify humans and nature. Human behavior is moral if it is conducive to the evolution of man, society, and the natural ecosystem, and vice versa is immoral. Ecological ethics recognizes that natural objects have their own inherent rights and values. These rights and values ??are independent of human will. Nature has its own laws of operation. These laws cannot be violated by humans. Humans should be responsible for these laws. The execution of laws assumes necessary responsibilities and obligations. Ecological ethics evaluates and examines the consequences of human behavior in the context of the response of the entire natural ecosystem, treating humans as an organic part of the entire nature. In the entire process of eco-tourism, the following ecological moral concepts must be actively promoted for tourism developers, operators, tourists and other groups:

(1) Humans are rational advanced beings who can be restrained by moral force own behavior. In tourism activities, tourists should use their own unique and superior rationality and morality to consciously assume the necessary responsibilities for maintaining ecological balance, protecting tourism resources and the tourism environment, so that the beautiful natural scenery of the tourist area will not be affected by the moral standards of tourists. Any damage.

(2) Tourism developers must realize that tourism resources and the tourism environment have both the natural obligation to serve human tourism and their own inalienable rights. The development of tourism resources and tourism environment must be developed while protecting and protected during development. The development and utilization of tourism resources shall not exceed the capacity of the tourism environment and the regeneration capacity of tourism resources.

At the same time, we must also realize that human tourism interests, tourism resources, and the environment are an inseparable whole. When developing and utilizing tourism resources, we should fully consider its impact on other resources, other elements, and the entire tourism environment.

(3) For tourism operators, they cannot focus solely on the pursuit of economic benefits. They must realize the importance of the non-economic value of tourism resources and the environment, especially their aesthetic, cognitive, and The spiritual value in scientific research, culture, education, psychological and spiritual cultivation, personality shaping, etc., as well as the inherent value that is perceived by people or cannot be perceived by people in maintaining the balance of the ecological system. Operators should highlight these aspects of eco-tourism with their own ecological ethics and achieve the unity of ecological, economic and social benefits of the tourism industry.