The search volume for air tickets surged 6 times! The "longest ever" Spring Festival holiday is a boon for family travel and the wine and tourism sector has become very popular

Today, the General Office of the State Council issued a notice on the arrangements for some holidays in 2024. Many industry insiders told reporters from the Financial Associated Press that due to the long Spring Festival holiday next year, it will bring benefits to the tourism market.

According to the aforementioned notice, the Spring Festival holiday in 2024 (Jiachen year of the lunar calendar) will be from February 10th to 17th, with a total of 8 days. Work on February 4th (Sunday) and February 18th (Sunday). All units are encouraged to implement systems such as paid annual leave and arrange for employees to take a break on New Year's Eve (February 9). According to the interpretation of the National Development and Reform Commission, if paid leave is provided, the Spring Festival holiday in 2024 will be 9 days, which is the longest Spring Festival holiday in history.

In the context of the aforementioned notice, the A-share tourism and hotel sector is booming today. Among them, Uxin Tourism (002707.SZ) and Changbaishan (603099.SH) have reached their daily limit.

Li Mengran, the public relations manager of Uoxin Travel Media, told a reporter from the Associated Press: "The Spring Festival next year will last at least 8 days. At the same time, it can promote paid vacations. The superimposed winter vacation time will be conducive to parent-child travel. The company may follow up. Launched a series of family travel products for the winter vacation. At present, in terms of outbound travel, European long-term products have entered the sales cycle, such as products in Northern Europe, Southern Europe and other regions, and the sales situation is good. Two trends are to go to cold places to experience ice and snow, and to go to warm places to escape the cold.”

In terms of platform, on the Hanglv Zongheng platform, less than 4 hours after the announcement of some holiday arrangements in 2024, 2024. During the Spring Festival this year, the search volume for air tickets increased to about 6 times that of the same period the previous day.

The Cailian News reporter also learned from Qunar that less than half an hour after the above-mentioned notice was released, the search volume for train tickets and international air tickets during the 2024 Spring Festival on the Qunar platform instantly doubled, and continues to Rising higher; Shanghai and Changsha have seen the first wave of passengers buying air tickets.

Looking at destinations, Qunar said that 8-9 days of vacation allow travelers to travel further, and searches for long-term outbound travel have increased significantly. The most popular domestic destinations for users on the Qunar platform are Sanya, Dali, Beihai, Haikou and Xishuangbanna. The destinations with larger increases in outbound travel searches are mostly long-distance travel destinations such as Europe and Australia. The top five destinations with the highest increase are Australia, Spain, Switzerland, France, and New Zealand. The number of visa inquiries to Australia, New Zealand, and Europe has increased significantly.

Qunar Big Data Research Institute analyzed that travel during the Spring Festival in 2024 will have three new characteristics: First, passenger flow will increase significantly during the Spring Festival this year; second, the travel peak will be flattened, and everyone will have peak shifting. There is room for travel planning; third, the total distance traveled by users will be extended, and many travelers can choose to visit one more destination.

Regarding the eight-day holiday for the Spring Festival in 2024, the National Development and Reform Commission stated in its interpretation that through the adjustment of holidays in 2024, a "9573" holiday schedule has been formed, showing strong humanization and flexibility.