Discuss the professional ethics of tour guides?

There is a social division of labor, there is a professional life; If you have a professional life, you must have professional ethics. Socialist professional ethics is an important part of socialist moral norms and a new type of professional ethics. At present, we should focus on strengthening the construction of professional ethics and correct unhealthy practices in the industry.

First, tourism professional ethics

(1) Profession and professional ethics

Occupation: it is a social activity in which people assume specific responsibilities and engage in specialized business in social life, and take this as their main source of life, also known as industry.

Professional ethics: refers to the specific professional ethics that people engaged in a certain profession should follow in their professional life, as well as the moral concepts, moral sentiments and moral qualities formed. It can also be said that professional ethics is a code of ethics with its own professional characteristics.

(B) Tourism professional ethics (must be remembered)

Tourism professional ethics: refers to the moral norms that tourism professionals follow in their tourism professional activities and adapt to their specific professional activities, as well as the moral concepts, moral sentiments and moral qualities formed.

Tourism professional ethics requires the ethics that tourism professionals should follow in their tourism professional activities, that is, what tourism professionals should and should not do; How to do "should" and "should not".

(C) the formation and development of tourism professional ethics

Tourism professional ethics changes with the formation and development of tourism. Socialist tourism professional ethics is formed and developed on the basis of the development of tourism in New China and under the condition of critically inheriting the fine tradition of service industry professional ethics in history.

Second, the characteristics of tourism professional ethics

Professional ethics is to deal with interpersonal relationships and special moral requirements within a specific professional scope, which has the characteristics of particularity, diversity of forms, stability and continuity of content. The socialist tourism profession not only has the characteristics of professional ethics.

It also has the following four characteristics: advanced, sublime, conscious and practical. (Be sure to remember)

Third, the role of tourism professional ethics (must be remembered)

The function of socialist tourism professional ethics is the concrete embodiment of moral function and function in tourism.

(A) to improve the quality of personnel in the tourism bath industry

Tourism professionals's good quality is the unity of all-round development of morality, intelligence, physique and beauty, and its standard is to become a socialist tourist worker with ideals, morality, culture and discipline. "Virtue" is quality and moral quality. The improvement of tourism professional ethics quality lies in the implementation of tourism professional ethics education.

(two) improve management, improve economic and social benefits.

The management of tourism should not only rely on laws, systems and reward and punishment regulations, but also be combined with professional ethics education to make employees have a sense of professional responsibility and moral responsibility. The role of socialist tourism professional ethics in correctly regulating the interest relationship between enterprises and tourists, the relationship between tourism enterprises and other industries, and various relationships within tourism enterprises is often broader and deeper than legal and administrative means.

(3) Improve service attitude and improve service quality.

The relationship between tourism professionals and tourists in providing and enjoying services is called "guest-me relationship". To satisfy tourists, tourism professionals must have a good service attitude. Provide quality services for tourists.

(four) is conducive to promoting the formation of a good social atmosphere.

Tourism is an important part of socialist cause and one of the important fields of socialist spiritual civilization construction. Tourism activities have brought extensive interpersonal and cultural exchanges, promoted the development of national culture, enriched people's spiritual life, broadened their horizons and learned about the world. Tourism is a world-oriented industry, and the socialist professional ethics of tourism not only relates to the development of tourism, but also directly affects China's social atmosphere and international reputation.

(5) Resist spiritual pollution, and oppose and correct unhealthy practices in the industry.

After the reform and opening up, with the development of international tourism, some negative or decadent cultural influences in the west have impacted our excellent traditional moral concepts. Socialist tourism professional ethics should standardize the behavior of tourism professionals, improve their moral awareness and resistance ability, cultivate good moral quality, and oppose and correct unhealthy practices in the industry.