What is a technological tour guide?

The standard for good quality of tour guides is to become socialist tour guides with ideals, ethics, culture and discipline. Tour guides have complex work and heavy responsibilities, so the quality requirements for a qualified tour guide are multi-faceted, but they can basically be summarized as ideological quality, moral quality, knowledge quality, skill quality, psychological quality and physical quality, etc. Six aspects. (1) Ideological quality 1. Patriotism consciousness Patriotism, in any era and in any country, is the core of ethics and morality. Loving the motherland, loving hometown, and loving the socialist system are the primary virtues of Chinese tour guides. 2. Strong sense of service. Tour guides should closely integrate the idea of ??serving the people wholeheartedly with the tourism service tenet of "tourists first" and "service first", and serve tourists sincerely. (2) Moral quality When measuring a person's quality, moral quality always comes first. Moral quality includes political quality and moral quality. 1. Healthy political quality. Tour guides should have healthy political quality and noble sentiments, constantly improve their ability to judge right from wrong, identify good and evil, distinguish honor and disgrace, and resist all kinds of material temptations and "spiritual pollution." 2. Good moral character. To provide tour guide services well, tour guides must first learn how to behave, respect others, treat others with integrity, and integrate personal utilitarian pursuits with national interests. Tour guides must have self-respect and self-love, safeguard their personal dignity at all times, and never do anything that is detrimental to their personality or national dignity for the sake of petty gains. Tour guides must be confident and self-reliant. No matter who or what they face, tour guides should not belittle themselves, but must believe in themselves, their own strength and abilities. A confident person is always confident in work and life, and has the courage to overcome difficulties and strive for success. However, a person's self-confidence comes from strength, so tour guides must study hard, study hard, and constantly improve themselves to become a veritable tour guide. (3) Knowledge quality With the development of the times, modern tourism activities tend to be more focused on the pursuit of culture and knowledge. In addition to having fun when traveling, people also want to increase their knowledge, experience and gain lessons through tourism, which places higher knowledge requirements on tour guides. Rich knowledge is the prerequisite for providing good tour guide services. The tour guide's explanation must be backed by a wealth of knowledge. The explanation must be rich in content, meaningful, healthy, and interesting. The explanation must be well-founded and not made up. This shows that the tour guide service itself requires tour guides to have real talents and practical knowledge, with rich knowledge and wide coverage. Facts have also proved that the richer the knowledge and the amount of information the tour guides have, the more likely they are to do a good job as a tour guide and meet the knowledge needs of tourists to a greater extent. Tour guide knowledge is all-encompassing, and this section only briefly introduces a few aspects of knowledge that tour guides should know. 1. Language knowledge Language knowledge is the most important basic skill for tour guides and a tool for tour guide service. An ancient saying goes: "If you want to do your job well, you must first sharpen your tools." If tour guides do not have a solid language skills, it will be impossible to carry out cultural exchanges smoothly, and it will be impossible to complete tour guide services with high quality. Foreign language tour guides must not only be proficient in foreign languages, but also continuously improve their ability to use their mother tongue. Tour guide explanation is a comprehensive oral art that requires tour guides to have strong oral expression skills, and the oral art of tour guides must be based on rich knowledge and solid language skills. 2. Knowledge of history, geography and culture. Knowledge of history, geography and culture is the material for tour guides to explain. Mastering knowledge of history, geography and culture is a prerequisite for being a qualified tour guide. Historical, geographical and cultural knowledge includes knowledge of history, geography, ethnicity, religion, customs, local specialties, literature and art, ancient buildings and gardens, etc. Tour guides should comprehensively understand historical, geographical and cultural knowledge, integrate it and apply it flexibly. This is of particular importance for providing tour guide services. Tour guides must also constantly improve their art appreciation abilities. Artistic literacy can not only perfect the personality of tour guides, but also greatly improve the level of tour guides' explanations, thereby making more contributions in cultural exchanges. 3. Knowledge of policies and regulations Knowledge of policies and regulations is also essential knowledge for tour guides. This is because: (1) Policies and regulations are guidelines for the work of tour guides, guiding tour guides to explain, answer tourists' questions and discuss relevant issues with tourists. (2) Policies and regulations are the principles for handling problems. Tour guides must correctly handle problems and accidents that occur during tourism activities in accordance with relevant laws and regulations. (3) Tour guides must abide by the laws and regulations, and also let tourists, especially foreign tourists, understand and abide by Chinese laws and regulations. Tour guides must master the relevant knowledge of laws and regulations in order to handle problems correctly, in a reasonable, beneficial and orderly manner. Tour guides themselves can also prevent mistakes from happening. 4. Psychology and aesthetic knowledge Tour guides serve tourists of all kinds, and they all get along with them for a short time, so it is of special importance to master psychological knowledge. Tour guides must learn to use psychological knowledge to understand tourists, provide targeted tour guide explanations and travel life services, and provide targeted psychological services so that tourists can be psychologically satisfied and enjoy spiritually. At the same time, tour guides should also use psychological knowledge to build a good relationship with various tourism reception department staff.

Tour guides must also use psychological knowledge to adjust their mental state at any time so that they can always serve tourists with full energy, enthusiasm and thoughtfulness. Tourism activities are comprehensive aesthetic activities, which require tour guides to understand what beauty is and where it lies, and be good at using vivid and vivid language to convey aesthetic information to tourists with different aesthetic tastes, helping them maximize their enjoyment of beauty. enjoy. Tour guides should also use aesthetic knowledge to guide their dressing, speech and behavior, because tour guides themselves are the aesthetic objects of tourists. In addition, tour guides should also master tourism business knowledge, be familiar with transportation knowledge, customs knowledge, currency insurance knowledge, postal and telecommunications knowledge, social knowledge, international knowledge, and travel knowledge such as health and life. (4) Skills and quality Usually, a tour group is temporarily organized for tourism. The tourists may not know each other before. Their levels are often uneven, their cultural accomplishments are different, and their living habits and interests are also different. Big difference. In addition, in the minds of many tourists, tour guides are "servants" hired to provide services to them. This raises a difficult question for tour guides: How to gather tourists around them? How to make all members of the group, at least most of the members, have a happy travel life, enjoy the beauty and be satisfied with the tour guide service? In order to be a perfect tour guide For service work, tour guides must not only have strong capabilities, but also master essential service skills, and also pay attention to the ways and methods they work. Language, knowledge, and service skills constitute the three elements of tour guide service, and one of them is indispensable. Only the harmonious combination of the three can provide tourists with high-quality tour guide services. Tour guides have a wide range of service skills, but they mainly include the following aspects: 1. Ability to work independently Tour guides are very independent in their service work. When taking a group to travel, tour guides generally take charge of their own duties: organizing travel activities independently, handling various problems independently, etc. Therefore, strong independent working ability is of special significance for tour guides to successfully complete their tour guide work. 2. Organization and coordination ability: After receiving the group, the tour guides should reasonably arrange tourism activities according to the tourism reception plan, and lead the whole group to have a good tour and live a good life. This requires tour guides to have strong organizational and coordination abilities; it requires tour guides to be highly targeted and leave room for leeway when arranging activities; they must pay attention to methods and methods when organizing various activities and grasp the changing objective situation in a timely manner. , and take corresponding effective measures flexibly. 3. The ability to be good at dealing with all kinds of people. Tour guides work with a wide range of people and are complex. Being good at dealing with all kinds of people is one of the most important skills for tour guides. Interacting with Chinese and foreign people of different levels, qualities, and personalities requires tour guides to master certain public relations knowledge and be able to use it skillfully, and to have the ability to be flexible and adapt to the ever-changing atmosphere. Deal with problems according to circumstances and maintain good relationships with all aspects. Tour guides have considerable public relations capabilities and will be more natural and appropriate when dealing with people; their level of initiative and autonomy will inevitably increase, which will help improve the quality of tour guide services. Due to the special nature of tour guide work, the interpersonal relationships among tour guides are relatively complex. This requires that the tour guide should be a lively and extroverted person, an energetic and emotional person, a caring, enthusiastic person who communicates with others, a sincere person with a sense of humor, and a person with a sense of humor. A person who has the ability to solve problems and can be relied upon. 4. Tour guide’s explanation ability: Tour guides must learn to explain the same subject matter from different angles so that it can achieve different artistic conceptions and meet the aesthetic requirements of tourists at different levels and with different aesthetic tastes. 5. Handling of special problems and ability to respond to emergencies Problems and accidents are inevitable during tourism activities. Whether they can properly handle problems and accidents is a test for tour guides. Being fearless in the face of danger, calm in dealing with panic, clear-headed, decisive, agile and adaptable are the qualities that tour guides should have when dealing with problems and accidents. The spatiotemporal conditions and nature of problems and accidents in tourism activities are different. Tour guides are not allowed to stick to the rules. Instead, they should take corresponding measures according to different situations and deal with them in a reasonable, reasonable and legal manner. (5) Psychological quality The complexity and particularity of tour guide services determine that tour guides cannot only master some operational skills, but must comprehensively cultivate their various abilities: keen observation ability, accurate judgment ability, and calm thinking ability. , strong self-control ability, etc., these all belong to the scope of human psychological quality. The good psychological quality of tour guides is an important guarantee for the success of tour guide activities. 1. Keen observation and perception skills: The tour guide explains that "the most important thing is flexibility and the best thing is change", and the basis for flexible changes is the information obtained through the observation of the tour guide. An excellent tour guide summed up successful tour guide service in 16 words: pay attention to observation, identify appearance and color, adapt to changes, and be flexible in guiding. That is to say, tour guides should be good at consciously observing and discovering the psychological changes and needs of tourists through different methods, and promptly adjust the details, depth and speed of the tour guide's explanations to make them more targeted. In this way, most tourists can be attracted to the tour guides, and the tour guide activities can be successful. When visiting a tourist site, tour guides should not only pay attention to observing tourists, but also be good at observing the surrounding things and environment. If abnormal changes are found, you must make an immediate decision, or change the tour route, or simply take the tour group (person) away from the scene to avoid accidents and ensure the smooth progress of the tour activities.

2. Calm thinking ability and accurate judgment ability. When leading a group, tour guides need to calmly think about various problems and make accurate judgments, take effective measures, and handle them correctly. When encountering danger, tour guides are required to deal with it calmly and decisively, which can often turn danger into safety and avoid accidents. When problems occur, if measures are taken decisively and the handling is reasonable, reasonable and legal, losses and adverse effects will be reduced. Facts have proved that a tour guide's calmness and decisiveness will enhance his prestige, and that he can solve problems wisely and reasonably to convince tourists, so that both the guests and the tour guide can work together to achieve the success of the tourism activity. 3. Strong self-control ability: A tour guide should be a mentally healthy person, a person with high self-esteem, and a person who will not indulge himself or be emotional under any circumstances. (1) Rational psychological quality Tour guides must have a rational psychological quality and always understand that their role is a "waiter" and their task is to provide services to tourists. As soon as they join the group, the tour guides should quickly enter their roles and not be affected by any external factors. They should always be full of energy, warm and friendly, and always smile. (2) Neither arrogant nor arrogant. When interacting with tourists, inbound tour group leaders and other personnel, tour guides should be neither arrogant nor timid, and should always be calm and natural, neither arrogant nor arrogant. (3) Win-win principle During tourism activities, conflicts and disputes between tour guides and tourists and other personnel are common. Tourists sometimes find fault with, criticize, and even make trouble unreasonably about tour guides’ service work. In this regard, tour guides should not be emotional, compete with others, and be "verbal winners." Instead, they must convince people with reason, give in when reasoned, strive for a win-win situation, and avoid direct conflicts. (4) Overcome boredom When people go to the same scenic spot many times or dozens of times in a short period of time, they will generally feel bored. But for tour guides, this emotion is a huge obstacle to providing good tour guide services. When a qualified tour guide goes to a tourist attraction that he has visited hundreds or thousands of times, he should be as excited as if he were visiting it for the first time. Therefore, he should be able to infect tourists to visit and enjoy the beautiful scenery together, coupled with the wonderfulness of the tour guide. With explanation, the tour may be successful. It can be said that overcoming boredom is one of the prerequisites for tour guides to do a good job as tour guides. (6) Physical fitness Tour guide service is a job that highly combines mental and physical labor. In order to adapt to this job, tour guides must not only have rich knowledge, strong language expression skills and skilled service skills, but also must Have a healthy body. Tour guide service work requires tour guides to be able to walk and climb mountains, and to be able to adapt to the climate, water, soil and diet of various places; to be able to travel around tourists to meet their legitimate requirements and solve their difficulties; to be able to adapt to long-term outings, continuous tours, and physical strength. Characteristics of work that consumes a lot of energy and cannot take a normal rest.