Traditional Culture Encyclopedia - Tourist attractions - What are the advantages and disadvantages of TV shopping?
What are the advantages and disadvantages of TV shopping?
TV shopping is a generally accepted non-store circulation method abroad. There are a number of star companies in the TV shopping industry in Europe and America, the most famous of which is QVC with total assets of 6.5 billion. Korean TV shopping programs are very popular, and the sales of kimchi and rice account for 65,438+00% of the total sales. Even insurance has become a new variety of TV shopping, and many insurance companies have launched to seize this "sweet cake". Taiwan's TV shopping once set a record of selling 1 .5 cars per minute, diamonds worth one carat 1.2 million Taiwan dollars in 38 seconds, and 20,000 kilograms of Pingtung Aiwen mangoes in 42 minutes. Tv shopping can make an unknown product generate 2000 sales orders in just 30 minutes, creating countless sales myths overseas! In recent years, with the rapid development of domestic TV shopping channels, the state began to rectify and standardize domestic TV shopping, greatly improving the credibility of TV shopping, and the market gradually became standardized and prosperous.
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