What does Wenchuang Tourism mean?

Creative tourism refers to the combination of creative development and tourism.

A good cultural and creative product should have three characteristics: aesthetics, function and connotation, all of which are indispensable. Just catering to consumption is not a skill, but it is more brilliant to integrate ancient and modern times and communicate elegance and vulgarity. Wenchuang products are not equivalent to derivatives, nor are they accessories and additives of large-scale exhibitions or activities, nor should they be novel embellishments, but should be independent and enter daily life. More importantly, we must grasp the starting point from the beginning.

After the scenic spot jumped out of the "ticket economy" thinking, tourism cultural creation seemed to become a beacon for scenic spots around the world. In order to promote the transformation and upgrading of the cultural tourism industry, everyone has devoted themselves to research and development, with a wide range of products and unlimited industry prospects.

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However, many people in the industry said that with more and more people and institutions pouring into the field of tourism and cultural creation, the market is more superficial, with fewer followers, and the sales volume has been in a state of "not enough to eat" for a long time. The explosive products that people do not hesitate to buy have not yet appeared.

What is even more regrettable is that some tourism cultural and creative industries can not become the profit growth points of scenic spots, but become the financial burden of scenic spots, spending money and losing money. Even if you leave the scenic spot subsidies, some tourism cultural and creative enterprises can only close down.