Significance and Dilemma of Developing Smart Rural Tourism

This paper mainly analyzes the construction and development of smart rural tourism, and analyzes the problems encountered in the process of developing smart rural tourism, and puts forward effective countermeasures to achieve better development of smart rural tourism.

With the development of the times, smart rural tourism is a new way to adapt to the development of modern rural tourism. The construction of smart rural tourism is not simply to realize tourism informatization, but to take tourists as the center and provide support for the upgrading and transformation of tourism industry with scientific and technological innovation. The intelligentization of rural tourism is mainly at the technical level. With the help of big data, Internet, cloud computing and other information technology means, it provides convenient information services for tourists through clients such as mobile phones and computers. It is not only to serve tourists and provide a deeper tourism experience, but also to create an innovative and efficient information management platform, integrate tourism resources and create a sustainable and high-quality tourism service system.

First, the difficulties faced by the construction of smart rural tourism

1, lack of tourism intelligent service concept and planning scheme.

At present, China's tourism industry has ushered in a prosperous period of development, and there are still some problems in the intelligent development of rural tourism. First of all, in the process of rural tourism development, enterprises did not form and establish a clear service concept, and did not have enough understanding of intelligence, which made the promotion of rural tourism intelligence slow. Rural tourism is relatively extensive in the development process, without certain standards and rules, and the service level is relatively low, which can not meet the needs of tourists. In the development of tourism, the intelligentization of rural tourism is not paid enough attention, which leads to the imperfection of intelligent planning of rural tourism. Many areas only pay attention to economic interests, thus developing and destroying various resources, making these resources commercialized and unable to continue to be used. Smart rural tourism requires high infrastructure construction, and it is difficult to recover the cost in a short time after investment, so it is not taken seriously in tourism planning. Therefore, rural tourism has no characteristics in the development process, and homogenization is more serious.

2. The construction of basic information service facilities is not perfect.

Rural areas far away from cities will bring people a certain sense of freshness, but at the same time, the infrastructure is also difficult to guarantee, especially the information service facilities are not perfect, the network coverage is not comprehensive, and the broadband network speed is slow in some places. The construction of communication facilities and Internet is the foundation of rural tourism intelligence. If the information facilities are not perfect and the network speed is slow, it will affect the tourist experience and bring inconvenience to tourists. Some popular scenic spots can't guide the passenger flow in time, which will cause a certain degree of confusion and is very unfavorable to the quality of tourism. In addition, there is also a lack of information management platform in management, which affects the management monitoring, safety management and order management of scenic spots.

3. The marketing promotion method is single.

Traditional rural tourism adopts word-of-mouth promotion mode in publicity and marketing, or holds tourism exhibitions or competitions to promote it. Its propaganda method is relatively simple and the effect is not obvious. At present, some domestic enterprises have broken through the traditional way and used the Internet for publicity. For example, they can set up a pipe network and open an official WeChat account. However, in the process of publicity, the information is too monotonous, the content is less, there is no innovation, and the publicity cannot be updated in time. Some tourist attractions only publicize and publish some information in the peak season, and the content overlaps with other scenic spots, and the interaction with tourists and fans is not frequent, so the publicity can not play a very good role.

4. Lack of professional management talents.

In the process of building intelligent rural tourism, a large number of professionals are needed. These talents need to have professional knowledge in computer and management, knowledge in tourism, marketing and enterprise management, information management ability and Internet thinking. Many of these college students will choose to work in cities after graduation, and they are unwilling to go to the countryside to suffer hardships. The development prospects are not bright, which makes it difficult for rural tourism enterprises to recruit suitable talents, which is an obstacle to the wisdom of rural tourism. Nowadays, some rural tourism practitioners are mainly farmers, and some are family-run. Their cultural level is limited, which can not effectively promote the development of smart rural tourism.