Why is the domestic tourist souvenir market developing slowly?

We have been to some tourist attractions, and we often see that tourists selling souvenirs are mostly street vendors. The wholesale price of a small commodity is two or three yuan, and it is no problem to sell it at10,20. Anyway, it is a one-time transaction, and quality is not emphasized. Novelty is sold, and what you see is sold.

Some shops in scenic spots have been selling tourist souvenirs, but they don't know how to start. Then they search for so-called "tourist souvenirs" on some wholesale websites, and the results are often just ordinary and uncharacteristic goods, such as hand ornaments, commemorative medals, fans, crystals, wrought iron motorcycles and so on. Seriously, they don't know what kind of goods are real tourist souvenirs.

In this way, it will inevitably lead to homogenization and a thousand scenes.

Due to the problem of talent export, some colleges and universities rarely offer design and development courses related to tourist souvenirs. For example, as can be seen from the website of Sichuan Tourism College, many departments they set up have nothing to do with tourism, such as Cuisine College, School of Information and Engineering, School of Foreign Languages, School of Information Engineering and so on. The "Tourism Cultural Industry College" only related to tourism has professional courses such as cultural industry management and cultural resource management. Most of the tourism majors offered by other tourism colleges are tourism management, tourism product planning, tour guide, hotel management and other courses.

Although tourism is a hot industry, there are relatively many tourist souvenirs, so the number of outstanding design talents in the market is very small. This situation is just like the design of Taobao e-commerce seven or eight years ago. Designers are mostly so-called "artists" who have just learned to use PS software. Excellent talents are also very scarce, and advertising companies disdain to do this "art" business.

Now there are too many excellent design talents involved in games, UI, APP and other fields.

Many scenic spots have been planning to develop special tourist souvenirs, but due to the shortage of design talents, it is difficult to hire talents, and the design fees of some professional advertising companies are also very high.

On the other hand, the sample cost of the product is high and the required quantity is large. For example, the steel mold cost of a plastic mold is as high as 10,000 yuan, and the minimum order quantity of a ceramic handicraft is at least 3,000 yuan.

On the one hand, scenic spots not only have to bear high costs, but also bear the risk of inventory pressure caused by the slow sales of newly developed products. For various reasons, the managers of scenic spots are discouraged.

We enter the word "souvenir design competition" in the search bar of the webpage. In the search results, almost all cities in China are holding such competitions, including some creative designs. But why don't good ideas bring good products?

We have seen such media reports:

These are the characteristics that designers don't understand the technology of products and tourist souvenirs. Many beautifully designed drawings are very difficult to make;

Some products are designed in larger sizes. As we all know, most tourists are backpackers, and large souvenirs are inconvenient to carry, which reduces their desire to buy.

China is a big manufacturing country, and there is no shortage of manufacturers for many creative products. Once a slightly hot-selling product appears, the market immediately follows suit. In the end, the quality declines, and the price is not the lowest, only lower. Everyone gave up and didn't profit from it.