How to name a travel agency?

there are three ways to name a travel agency: first, image naming, which uses animals, plants and natural landscapes to name the brand, so that the name has a sense of picture and makes consumers yearn for it; Second, the vision naming method reflects the future and target pattern in the name, and consumers can experience a bright future, amazing scenery or relaxed body and mind from the name; Third, the function naming method reflects the value that travel agencies can provide in the name, and attracts consumers with corresponding needs.

I. image naming method

image naming method refers to the use of animals, plants and natural landscapes to name brands. Travel is closely related to the feeling of the picture. The image naming method can be used to name the travel agency with various beautiful scenery, which makes consumers yearn for it. For example: Huaquan Travel Agency: Huaquan is taken from cherry blossoms and hot springs, which can easily remind people of the scene of soaking in hot springs under cherry trees; Fairy Palace Travel Agency: The scenery on Fairy Palace is a cloud and mist, and the afterglow of the setting sun spreads all over the world, which is very similar to the scene when we climb the mountain to see the setting sun or the rising sun. It is suitable for some travel agencies who often climb mountains and enjoy the elegance of Genting.

second, the vision naming method

the vision naming method refers to that the future and target pattern are reflected in the name, and consumers can experience a bright future, amazing scenery or relaxed body and mind from the name of the travel agency. Make use of people's beautiful yearning and vision for travel to name it, for example, named: forget the worries and travel to the hotel: meaning to let go of the secular and indulge in the hills and valleys.

Third, the function naming method

The function naming method refers to reflecting the value that the travel agency can provide in the name. When consumers see the name of our travel agency, they will choose hotels according to their own needs. For example, Ren Woxing Hotel serves customers who want to travel all over the world. Ren Woxing's name is domineering and free, which is very suitable for customers who want to travel. Travel agency: the advantage of travel agency is that it is cheap and organized, but it is usually difficult for tourists to enjoy themselves. We are named Changyou Travel Agency because the travel plan of the hotel can meet most of the tourists' travel needs and make them want to choose our travel agency more.

fourth, directly reflect the nature of the industry

when the company is named, it can directly reflect the nature of the industry in the name, giving consumers an intuitive feeling, with strong recognition and reflecting the business operated by the company. For example, the name "Nongchengle Travel Agency" reflects that the travel agency has a wide range of tourism, and it can go to both rural areas and cities, which is also a popular name. V. Short and accurate names

There are many methods of naming companies that pay attention to the meaning and auspiciousness of the name, and most of the words used have nothing to do with the main business of the company, which is of little significance to the start-up company. The company's name is short and accurate, and it can also have enough effect. It only takes two or three words to name the company, and redundant words are eliminated. Because in many companies, people don't have much time to remember and understand the meaning of the company name, and simple and straightforward can hit the bull's eye. For example, the word "Xinyi Travel Agency" means happiness, cheerfulness and harmony, and it is a metaphor for a pleasant journey and harmony; Use this name to show that the customer has a heart and likes the service of this travel agency.

Sixth, the names are different

Some companies will learn from the names of well-known companies in the same industry, which is easy to be confused in the later stage. The company's name can be unique and novel from the beginning, and it is best to adopt a name style that has never appeared in the industry. Establishing distinctiveness is also easy to shape the brand image of the company.

Seven, the name is pleasant to listen to and easy to remember

A catchy company name can leave a deep impression on consumers. It is necessary to avoid words that are not easy to pronounce, quirky and awkward, and try to use familiar and easy-to-read words to name them. The awkward company name not only makes it difficult for consumers to remember, but also makes it more difficult to repeat and introduce to others, which is not good for the company's publicity and promotion. For example, the name Xinyue Travel Agency contains two meanings of prosperity and happiness, which not only makes tourists have fun, but also allows our company to reap more benefits, thus achieving the goal of * * *.

VIII. Choosing the company name through the trend of the times

The company should keep pace with the times and have the temperament of being trendy and new. Then when choosing a company name, you can choose a good name for the company through the trend of the times, and the trend of the times is what most people like, which also proves that it can be familiar to the public. Therefore, this naming method can also make customers feel familiar with the company, attract customers' attention, and thus make the company develop rapidly. For example, the drifting bottle, which is popular in drifting bottle travel agency, is very mysterious and popular, and it inherits a feeling of freedom and relaxation, just like traveling.

IX. The name of the company should have connotation

The reason why the name sounds atmospheric lies in its connotation, and the atmosphere is emitted from the inside out. We can take people as an example, so using some words to describe the gentleman's atmosphere is not only novel and creative, but also very atmospheric, which means that the company is open and stands out in this competitive and exciting environment. For example, Kang Hui, a travel agency in Kang Hui, is used as the company name to refer to prosperity, well-being and success; It means smooth sailing, successful motor, and great brilliance, which is a good implication of the atmosphere.

X. Compliance with the laws and regulations on company registration

The company name shall not be the same as the name of a company in the same industry that has been registered and approved by the same company registration authority.

the company name must not contain any content or words that are harmful to the interests of the state and society.

The company name must not contain any content or words that may deceive or misunderstand the public.

the company name shall not contain the name of the political party, the name of the party, government and military organs, the name of the group organization, the name of the social organization and the military serial number.

the name of an enterprise shall not contain the names of foreign countries (regions) or international organizations.

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