Why did the travel channel change its name to Hainan Satellite TV?

This should start with why Hainan Satellite TV changed its name to travel channel.

As the last provincial satellite TV in China, Hainan Satellite TV was officially launched on 1999. However, due to the small scale of Hainan's economy and the slow progress of satellite TV coverage, Hainan Satellite TV has been experiencing difficulties since its launch.

In 2002, Hainan TV applied for Hainan Satellite TV to be renamed as a travel channel. This time, it is not just a simple name change, but the introduction of social capital, hoping to reverse the unsustainable situation. Therefore, the headquarters of the new travel channel is no longer in Haikou, but in Beijing. Except for Hainan News Network, all programs are produced in Beijing.

In 2004, following the launch of the windmill logo, the tourism channel once again ushered in a major revision, creating a satellite TV channel featuring tourism information and fashion entertainment. It is estimated that it should be the most prosperous period of travel channels at that time.

20 10 in response to Hainan's call to build an international tourist island, the tourism channel changed the logo to green. At that time, the tourism channel focused on green, environmental protection and humanities.

Later, due to the repeated revisions of the tourism channel, the ratings plummeted. In recent years, due to the expiration of contracts with outsourcing companies, many programs have been returned to Hainan Radio and Television Station for operation, making people realize that "the tourism channel belongs to Hainan".

Anyway, in May, 1, 20 19 was renamed, in the final analysis, to let everyone know that Hainan also has its own satellite TV. After all, throughout the major provincial satellite TV stations in China, tourism channels are not named after provinces (except for the eastern and southeastern regions because they are named after regions), so many people don't know that tourism channels belong to Hainan. The name change is to make Hainan Satellite TV a window for everyone to know about Hainan, and it is also the beginning of the new Hainan Satellite TV Phoenix Nirvana. Slogan is at the forefront, which embodies the new realm of Hainan Satellite TV going to the world.