Traditional Culture Encyclopedia - Tourist attractions - Briefly describe the characteristics of tourism.
Briefly describe the characteristics of tourism.
1. Comprehensive characteristics
Tourism activities are mainly sightseeing. In order to achieve the purpose of sightseeing, people must also spend money on food, shelter, transportation, shopping and entertainment. Therefore, tourism is a comprehensive consumption. As a bridge between tourism subject and object, tourism should provide comprehensive services including eating, living, traveling, traveling, shopping and entertainment, and provide diversified tourism products to meet the diversified tourism needs of tourists. This determines that the products of tourism are the products of many enterprises. These different types of enterprises belong to several relatively independent industries according to the traditional industrial division standards, but they are linked together by business ties that provide products and services to tourists, forming horizontal links among enterprises within the tourism industry. With the further development of tourism activities in depth and breadth, the comprehensive characteristics of tourism will become more and more obvious.
2. Service characteristics
Tourism is a service industry characterized by selling labor services. The products it provides to tourists are fixed tangible facilities and intangible services, so that tourists can enjoy material and spiritual satisfaction. Among them, intangible service products are the main ones, and tangible facilities and products are the basis and means for tourism to serve tourists. The constituent enterprises of tourism are scattered in different places, providing different services for tourists in different ways and different service carriers.
3. Extroversion characteristics
Tourism activities are characterized by remoteness and mobility. Tourism is a cross-regional and cross-border extensive interpersonal activity. Tourism services provide products for tourism activities to tourists all over the world. In the process of developing various businesses, tourism needs to participate in the competition of domestic and foreign tourism markets. In its operation, tourism should not only complete the task of generating income and earning foreign exchange, but also promote the exchange between people in various countries and regions and enhance the friendship and understanding between people. The extroversion of tourism requires that it must carry out the production, organization and marketing activities of tourism products according to the needs of the market, carry out cross-regional and cross-border cooperation, respect the religious beliefs and customs of people of all nationalities, especially in international tourism, safeguard the reputation of the country and promote friendly exchanges between countries.
4. Connectivity characteristics
If tourism wants to make a profit by meeting the needs of tourists in many aspects and at different levels, it must involve many related industries, which determines the linkage of tourism Meeting the diverse needs of tourists connects many different types of enterprises. On the one hand, it provides products that can meet the needs of tourists. With the improvement of the degree of tourism socialization, the related enterprises in the tourism industry have a trend of joint concentration, which is manifested in the way of horizontal joint and vertical joint. Horizontal alliance refers to the cooperation of different business units of the same type of enterprise in tourism.
5. Sensitivity characteristics
The development of tourism activities and various characteristics of tourism show that the development of tourism is bound to be influenced and restricted by many internal and external factors. Internal factors refer to the coordination of the proportional relationship between the various components in the industry and the industries in the relevant departments. External factors refer to various natural, political, economic and social factors. The influence of these factors makes the tourism industry fluctuate greatly in a certain period or region, and all kinds of small changes in both tourist source areas and tourist reception areas will greatly affect the tourism demand, thus increasing the instability of tourism management. This makes the micro-management and overall development of tourism have great risks. All tourism enterprises should constantly improve their management, adjust their products, innovate their business, and enhance their foundation and ability to resist risks.
6. Social characteristics of tourism
In modern society, tourism is no longer the elite tourism of a few people, but the tourism of the people. Just like eating and dressing, tourism has become a part of people's lives and has a wide range of sociality.
7. Tourism is both labor-intensive and capital-intensive.
Judging whether an enterprise or industry belongs to labor-intensive industry or technology-intensive industry depends on the proportion of its wage cost to its total operating cost. The high proportion is labor-intensive industries, and the low proportion is technology-intensive industries. Because the products of the tourism industry mainly provide labor services, compared with other industries, there is no or little sales cost, so that wage costs account for a large proportion of all operating costs. Therefore, tourism is called labor-intensive industry, which is internationally recognized. Under normal circumstances, for every additional service personnel in the tourism sector, there will be five additional indirect service personnel in the society, so tourism has become an important industry for all countries to absorb labor.
8. Foreign-related tourism features
The foreign nature of tourism has pushed tourism professionals to the forefront of diplomacy, which requires our tourism professionals to have the qualities of a diplomat, master the necessary foreign-related knowledge, especially their own etiquette, and pay attention to safeguarding the national image and national dignity.
9. Seasonal characteristics of tourism
The tourist reception capacity is insufficient in the tourist peak season and idle in the off-season How to solve these problems? Generally, there are two methods: one is to use the tourism price difference to adjust the off-season, raise the price in the off-season, let some tourists stagger the peak season, and lower the price in the off-season, so that tourists with leisure time can make full use of their tourist reception capacity. For example, the price of Golden Week is a quarter higher than usual. Second, more temporary workers are employed during the tourist season, such as hotel service personnel and part-time tour guides.
10. Vulnerability characteristics of tourism
War or disaster will stop the development of tourism, for example, after the 9 1 1 incident, the tourism industry in the United States and the West was hit hard; After eight years of Iran-Iraq war, the tourism base of Iran and Iraq has collapsed.
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