What are "profligate tourism" and "reverse tourism"?

Don't do raiders, don't go to popular cities to get together, wake up naturally every day, go out slowly, eat and stroll, and simply stay in hotels when you are tired ... Recently, on social platforms and video websites where young people gather, "smashing tourism" is particularly popular.

"Swing tourism", also known as reverse tourism, refers to a leisure travel mode of choosing an unknown destination for vacation, staying in a hotel and eating local food, rather than punching in at popular cities and places where online celebrities are located.

Completely different from the previous tourism model, "wandering" undoubtedly opened up another leisure model, reflecting the changes of the younger generation's tourism mentality. Young people have great work pressure and a fast pace of life. It is better to avoid the noise and pursue purity than to join in the fun with a sea of people.

The "rotten tourism" around the country is often not over-exploited, and the commercial atmosphere is not strong, but also retains the mellow local style and characteristics. On the one hand, people can experience authentic customs and culture, on the other hand, unique tourism resources provide another possibility for "poetry and distance".

Of course, from another perspective, "extravagant tourism" is strongly encouraged by young people and "seen" by more people, which is also related to the positive actions of a few destination governments.

It is not difficult to see that these popular cities generally pay attention to improving industrial restructuring and service level. On the basis of retaining the local tourism characteristics, we are committed to providing better experiences for tourists. At the same time, they are good at using community platforms, short videos and other multi-platform promotion to reduce customer acquisition costs and enhance visibility.

However, it is worth noting that "smashing tourism" also has the risk of stepping on mines. Some "unpopular places" have problems such as low development level, insufficient enjoyment, poor reception conditions and troublesome transportation connection, which directly affect the tourism experience and even leave a negative impression on tourists; In some places, "enclosure is king", scenic spots are set up privately, which destroys the ecological environment, disrupts the order of the tourism market and is more likely to threaten the safety of tourists' lives and property.

In the future, the choice of travel modes and destinations will be more diversified. In view of the phenomenon of "rambling tourism", the development of tourism products should focus on tourists and carry out all-round promotion. We should not only give full play to the advantages of hospitality, simplicity and honesty, but also actively improve the environment, transportation, hygiene, food and travel, safety and other conditions, develop more personalized and diversified services, actively rectify and reform, strive for tourists, and constantly improve reception conditions in order to gain more favor.

To some extent, the popularity of "bad tourism" also announced the decline of the absolute attraction of traditional scenic spots. Every holiday, some "hot spots" are crowded, with poor experience, low cost performance, commercialization and sameness, and are being vomited by more and more tourists, especially young people. This phenomenon has also brought new enlightenment to tourism. Popular scenic spots remain unchanged, and it will become more and more difficult to survive. How to bring forth the old and innovate, so that tourism can return to the most authentic form with its unique regional culture, life scene and humanistic atmosphere has increasingly become a thinking problem to attract and retain tourists. I don't like this kind of trip. People long for a slow-paced life, let their hearts calm down and feel a relaxed and comfortable life. Society is full of anxiety and pressure, and young people are busy with their lives every day. With anxiety and pressure, I keep moving forward and live slowly, as if I were far away from the young people in the city. Travel is to give your heart a chance to relax. I didn't expect the same circle to be held on the tourist track. As long as it is among network celebrities, people hug each other and go to the end. The same scene, head to head, can't move.

Wherever you go, people begin to reflect. Why do you choose this mode of travel? Repeatedly led by network celebrities, blindly following the crowd, ignoring their true thoughts, what is the significance of tourism and what is the essence of tourism. Many times, they are bound by some invisible rules and regulations, and they usually roll up, even if they have time to relax, so people start to escape and are willing to go again. The tourist attractions in those online celebrities just want to wake up naturally, which is not good.

In this way, Prynne can easily give her mind a chance to come back to life. Tourism itself is actually looking for a way of life different from daily life. Creating a stress-free lifestyle and finding beauty in the details of life are always unexpected, unexpected and feel a sense of happiness. People don't need to travel on the assembly line. Generally, one scenic spot passes by another.

Looking at it is a negative state. But in fact, it is to return to the essence of tourism and make people embrace life again. Travel is not in a hurry, but to feel the beauty of life with your heart, to heal your broken heart through natural means, and to lie there and watch the sunset. This leisurely and slow-paced life is not a kind of happiness. Tourism gives our souls the strength to face life and the courage to move forward again. .