TV channels of Hainan Radio and Television Station

Tourism TV, the only professional satellite channel in Hainan Province, is an important window for Hainan Province’s external publicity. Tourism TV broadcasts 24 hours a day, covering the whole country, with a viewing population of more than 300 million. From 2004 to 2006, Tourism TV underwent three revisions and optimizations, achieving a highly integrated design for all channels, integrating advertising resources for all channels, stripping out operational assets, separating publicity and operations, and forming a professional team according to market-oriented requirements. Sohu All-Star Annual Top Ten News Selection, Miss World Finals Beautiful Ceremony, China Landscape Image Recording Project, ASUS Extreme "7 2" Adventure Activity, "Peacock" trip to Berlin Film Festival, Zhou Xun performed the channel theme song, celebrity entrepreneur Wang Shi Channel endorsement, won five awards for the best TV packaging in 2004, "New Weekly" Special Contribution Award for Optimizing Life, and was selected as the "Most Investment Value TV Media" in the Second China Most Investment Value Media Selection. Among the seven most watched companies in 2006 One of the satellite TVs... Since 2006, it has been ranked above 29th among the 46 satellite channels in the country, ranking as high as 26th, an improvement of 6-8 places from the previous year. Among the 30 provincial satellite TVs in the country, tourism Satellite TV is basically stable at around 13th place.

Travel TV adheres to the coverage strategy of "strengthening high-end and taking into account the public". As of December 2005, it has been broadcast in more than 90% of provincial capital cities and municipalities across the country, with key coverage in economically developed cities and southeastern coastal areas. Among the national outstanding tourism cities selected by the National Tourism Administration, tourism TV has landed in 93 cities, accounting for 68% of the total. Tourism TV has been launched in all the 10 major cities in the country that AC Nielsen survey company focuses on.

Travel TV has clear positioning and outstanding goals! The audience aged 18-45 is the most active group in social life, the most elite group that dominates public opinion, the main group that practices new lifestyles, the most pioneer group that leads fashion trends, and the most powerful consumer group in China. The core group!

Travel TV is not only a promotional window for daily fast-moving consumer goods, but also a high-quality platform for high-end fashion product advertising! A CCTV Information (CVI) survey shows that the tourism TV audience is mainly urban white-collar workers with higher education, higher income, and higher-end consumption. They are generally loved by the intellectual class, elite class, and middle class!

In 2006, Travel TV used celebrities to gather popularity, rely on celebrities to drive ratings, and use celebrities to build brands! Yingda, Sun Guoqing, Na Wei, Li Jing, Liu Yiwei, Dai Jun, Hu Ke, Shan Tianfang, and many other celebrities have appeared on Travel TV.

The body has not moved, but the heart is far away. Travel TV, let us go together! Hainan Radio and Television Channel 1 is a news media highly trusted by the people of Hainan and the main media in Hainan Province. It highlights the characteristics of news as the main body, and is also a comprehensive channel that includes film and television dramas, special programs, variety shows, life information, tourism and other entertainment factors. The first channel of Hainan Radio and Television Station is proud of Hainan TV media with five "firsts". Hainan Radio and Television Station No. 1 Channel (HNTV-1) covers the entire province of Hainan, Beihai of Guangxi, Zhanjiang of Guangdong and Leizhou Peninsula. Covering a population of 1,000 and ranking first in market share, Hainan Radio and Television Station Channel 1 has a market share of over 52%, far ahead of other TV media in Hainan Province and ranking first in ratings. Hainan Radio and Television Station Channel 1 has the highest prime-time ratings on the provincial network. 46.7%, with an average viewership rating of 32.3%; the city network has a highest viewership rating of 20.4%, with an average viewership rating of 10.7%, both ranking first in ratings and influence in Hainan. Hainan Radio and Television Station Channel 1 has advanced technology and equipment With its advantages in human and financial resources, it has immediately broadcast and reported on the Bo Asia Forum, the 53rd Miss World Finals and other internationally renowned conferences and events, becoming the most influential and authoritative media in Hainan and deeply loved by the people of Hainan. Hainan Radio and Television Station's first channel is loved and trusted, and ranks first in cost-effectiveness. Relying on its huge viewing population and far-leading ratings, its cost per time period and cost per thousand people have an absolute advantage in comparison with other channels. Its cost-effectiveness There is no doubt about it.

Channel 1 has many influential programs such as "Live in Hainan", "Scholars Don't Go Out", "New Concept of Health Preservation", "Story Club", "12 O'clock", "Today's Finance", etc., covering Comprehensive information columns on life, entertainment, emotions, news and finance, and four major theaters: "Morning Theatre", "Lunchtime Theatre", "First Theater" and "Evening Theater". In addition, there is also a program with a strong Hainan The unique sitcom "Hainan Family" is broadcast every Saturday night around 20:30. The drama has been broadcast for hundreds of episodes and is deeply loved by the people of Hainan. The children's channel of Hainan Radio and Television Station was officially launched on January 19, 2005. It has now been renamed Youth Channel. The program of this channel is colorful and vivid. The core concepts of the Youth Channel are respect, support, guidance and happiness. That is to respect the rights and interests of children and adolescents; support children and adolescents in exploring their own potential; guide children and adolescents to grow up healthily so that every child has the best start in life and a life with unlimited joy.

The audience positioning of the youth channel: children aged 0 to 18 and their parents. The total number of children aged 0 to 18 in Hainan Province has reached 2.3 million, accounting for 28% of the province's population.

The youth channel will mainly target 2.3 million minors and produce and broadcast excellent cartoons, children's film and television dramas, educational programs, entertainment programs, and special programs, integrating ideological education, moral education, quality education, legal education, and moral, intellectual, and Physical and aesthetic education are integrated into lively TV programs.

The programs broadcast on this channel include: "Into Tonight", "Tropical Little Reporter", "Sunshine Theater", "Peace Theater", "New Curriculum Standard Theater", "International Island Theater" , "Shocking Animation", "Pioneer Animation", "Hainan Population and Health", etc. In January 2009, the Hainan TV News Channel was launched. The channel mainly features news information columns. The columns of the channel are:

"News Express": There are 4 programs a day, and Hainan is updated in a timely manner Latest regional news and information. Broadcast time: 10:00, 12:00, 14:00, 16:00 every day

"The World is Very Different": Interpret interesting domestic and international news from a unique news perspective, allowing viewers to learn from the news Feel the fun. Broadcast time: First aired at 18:25 every day, replayed at 23:00 that day, 08:00, and 11:00 the next day.

"Shuo Shuo" broadcasts political and legal news and political and legal events from a unique perspective. Broadcast time: First aired at 19:25 every day, replayed at 14:15 the next day.

"Looking for Love": records the emotional stories of ordinary people and helps people who are emotionally confused to find solutions. Broadcast time: First aired at 20:20 every day. It will be replayed at 09:00 the next day.

In addition, the channel's news column also includes the livelihood program "Nightline" and the entertainment news column "Entertainment Everyday".

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