Current situation of tourism in Hong Kong February 2020

At the beginning of 2020, global tourism has stopped. Of course, the present situation of Hong Kong's tourism industry is not optimistic. In February, the number of tourists received by Hong Kong dropped by 96% compared with the previous year, which was still a big drop, so the tourism industry in Hong Kong suffered heavy losses in February this year.

The Hong Kong Tourism Board said on June 16 that due to the COVID-19 epidemic, the number of visitors to Hong Kong in February 2020 was199,000, a year-on-year decrease of over 96%.

According to the data, after the entry-exit control measures were implemented by the Hong Kong SAR Government on February 8, 2020, the daily average number of visitors to Hong Kong decreased from 1 1,000 to 20,000 at the beginning of the month to about 3,300, of which about 8 became non-mainland visitors. Due to the development of the epidemic, HKTB predicts that the number of visitors to Hong Kong may further decrease in March.

Cheng, Director-General of HKTB, said that the number of visitors to Hong Kong in the whole month was only the one-day level at the peak of last year, which showed that tourism and related industries were greatly affected. After the epidemic has eased, HKTB will launch a plan to strengthen support and promote cooperation with the industry, with a budget of about HK$ 400 million, so as to drive the tourism industry in Hong Kong to recover as soon as possible.

The scheme supports local and overseas travel agencies, hotels, airlines, scenic spots, retail, catering, conferences and exhibitions to be held in Hong Kong.

In this regard, HKTB Director-General Cheng said: "At present, the number of visitors to Hong Kong in the whole month is only one day at the peak of last year, which shows that tourism and related industries have been greatly affected. Therefore, after the epidemic has eased, HKTB will launch a plan to strengthen support and cooperation for the industry, hoping to promote the tourism industry to recover as soon as possible.

The industries covered by the scheme include local and overseas travel agencies, hotels, airlines, scenic spots, retail, catering and conferences, exhibitions and incentive tours (exhibition incentive tours). The budget of this project is about HK$ 400 million, which comes from the proposed promotion budget of 2020/2 1 and the supplementary allocation in the budget. "

He revealed that the specific work of the plan has the following three aspects:

First, promote local consumer confidence and atmosphere, and subsidize the industry: subsidize the retail and catering departments and jointly carry out consumption promotion plans; The renewal fee and the first application fee of the "Quality Tourism Service Scheme" merchants will be halved. At the same time, we will cooperate with the industry to strengthen promotion, stimulate local consumption, and strengthen the promotion and support of the "Quality Tourism Service Plan".

2. Cooperate with the tourism industry, strengthen the promotion of tourism market, and subsidize the promotion of the industry: exempt the industry from participating in HKTB (more than 40) tourism market activities, such as trade fairs and industry delegations. And subsidize related air tickets and hotel expenses; Fully subsidize industry delegations to conduct "roadshows" in several key markets; Invite industries in major tourism markets to visit Hong Kong; Resetting the matching funds for scenic spot promotion and increasing the share of funding; Increase the funding share of the "Hong Kong Experience Tour" project. At the same time, we will cooperate with the industry to strengthen promotion, attract tourists to Hong Kong, and cooperate with local and source industries to promote consumers.

Third, strengthen the promotion of exhibition incentive tourism to attract high value-added overnight tourists. On the one hand, it subsidizes the industry to strive for more exhibition incentive tourism activities to come to Hong Kong: it subsidizes exhibition organizers to bid for large-scale exhibition tourism activities; Small and medium-sized enterprise conference and incentive tourism activities funding scheme will lower the application threshold and expand to the hotel industry; Exempt the industry from participating in the tourism promotion activities of HKTB Visitors' Exhibition, and subsidize the relevant air tickets and hotel expenses. On the other hand, strengthen promotion and attract more mice to give back to tourists: cooperate with the hotel industry to launch a brand-new project-"business gathering" and "Hong Kong" to provide free conference packages or catering packages for mice incentive tourism groups to attract more mice incentive tourists; Promote the brand of "Hong Kong International Convention and Exhibition Capital".

According to the data, the promotion budget of HKTB 2020/2 1 plus the supplementary funds in the budget is about * * *165438+200 million Hong Kong dollars.

HKTB said that it will pay close attention to the latest market situation in order to implement various plans in time and adjust resources when necessary.