Review—press release writing

Press releases are content prepared for journalists and published on media platforms such as newspapers and websites.

In view of the unspoken rules of the industry, reporters invited for a certain event are generally not willing to spend time writing press releases, so the inviting party needs to prepare news content that can be released in advance - a press release.

Of course, there will be some reporters who prefer to write the press release themselves. At this time, the role of the press release is to assist in writing.

Press releases are the original material for reports by major news media and are the first level of external information release. Therefore, they are particularly important and require great attention.

Press release is a crucial part of the success of an event. The key points are:

1. Event name, time, location, main characters, and main links.

2. The theme of the event, the core of the report.

On the one hand, the press release needs to contain the above key elements of the event, and on the other hand, it also needs to be written in a way that can be published on news platforms.

That is, write in news style.

The so-called news body means objective attitude, precise expression, refined core, and rigorous and complete structure.

First is the structure.

1. Title

Divided into main title and subtitle. Sometimes a main title will suffice, but for complex activities a subtitle is needed.

The main title needs to consider the brand output - it must have a core slogan.

Search engines need to be considered - highlight keywords.

Keep it close to the content of the event—refined and streamlined.

A subtitle is an explanation of the main title, or a direct description of the overall activity.

2. Beginning

Event time, event organizer, event name + main attending leaders.

3. Text

The text generally states the main part of the activity and needs to find a golden thread. "The Golden Rose" mentioned that literary writing needs a golden thread that runs through the entire structure. . In press release writing, such a golden thread is also needed. Command the entire layout. It can also be said to be the core theme of the activity. With this theme in mind, the rest is the writing and phrasing.

In the writing, key drafts need to use more general and symbolic sentences as much as possible. These sentences are generally in various documents and official platforms and need to be collected and organized.

Of course, it is also a good way to find information hubs who are proficient in these documents, which will save time and efficiency.

4. Ending

At the end, it is necessary to summarize and improve the whole, and provide certain tips for subsequent follow-up activities.