How can China-EU tourism develop better?

20 18 is the China-EU Tourism Year, and both sides can use this opportunity to better discover the potential of cooperation in tourism. Zhang Zhiyun, director of the Madrid office of China National Tourism Administration, said that the cooperation between China and Spain in tourism is not only promising, but also a realistic opportunity being promoted. The National Tourism Administration is actively promoting the exchange of visits between the two major tourist destinations, which will help China learn from Spain's mature tourism development experience on the one hand, and help Spain understand the increasingly diversified outbound needs of China tourists on the other.

Tourism in all countries hopes to attract more tourists from China. In 20 16, China exported 65438+22 million tourists to more than 50 countries and regions, which stimulated huge tourism consumption.

In the next four years, it is estimated that 600 million people will visit the world. Spanish newspaper Abesai reported that last year, Spain * * * received 7 18 tourists from China, four times as much as 20 12, but compared with France and Italy, there is still much room for improvement. Spain has been ranked first in the world tourism competitiveness by the World Economic Forum for two consecutive years. For Spain, a mature and developed tourist country in the world, China tourists who pay more attention to experiencing spiritual pleasure can better balance the development of Spanish tourism.