How push factors and pull factors influence the four-stage decision-making process of travel consumers

Drive demand, drive information volume, increase evaluation rates, and drive purchasing power.

1. Pull needs: The first step of the four-stage decision-making process of tourism consumers is need perception. Push factors and pull factors can push and pull travelers' needs.

2. Promote the amount of information: The second step of the four-stage decision-making process of tourism consumers is information search. Push factors and pull factors can promote and pull the acquisition of information.

3. Increase the evaluation rate: The third step of the four-stage decision-making process of tourism consumers is evaluation and comparison. Push factors and pull factors can push and pull to increase the evaluation rate.

4. Boost purchasing power: The fourth step of the four-stage decision-making process of tourism consumers is the decision-making and purchasing process. Push factors and pull factors can push and pull tourists' purchasing power.