What should be paid attention to in the development and operation of tourist attractions?

1, system problem \ r \ System problem is a big problem in the development of tourist attractions, which has become the biggest obstacle to the development of tourist attractions in China, and the most concerned issue is the ownership and management right of tourist attractions. In some places, due to institutional problems, the further development of tourist attractions has been restricted, and many investors who are interested in the development and investment intention of tourist attractions have also sighed. For example, the outsourcing of the management right of tourist attractions has once become a good model for many places to imitate, and some places have also promoted the development of scenic spots. However, because China's tourist attractions belong to construction, land resources, forestry, cultural relics and other departments, after the outsourcing of tourist attractions, the relevant departments will object, making the outsourcing of tourist attractions a sensitive issue. Therefore, it is urgent to establish a coordination mechanism to solve these problems in order to promote the development of China's tourist attractions and further promote the development of China's tourism industry. \r\n2, Financial Issues \ r \ nIn the process of developing tourist attractions, a large amount of funds are needed for pre-investment and infrastructure construction, and the source of funds for the development of tourist attractions is mainly the government, and the government's investment in the development of tourist attractions is limited, which was once the bottleneck of the development of tourist attractions in China. With the development of market economy and the reform of financial system, a large number of idle funds have accumulated in society, and the holders of these funds are looking for investment everywhere. The rapid development of tourism makes them confident to invest money in the development of tourist attractions, which brings hope to the development and development of many tourist attractions in China, but the relevant systems have caused difficulties in practical operation. So fundamentally speaking, although funds are the bottleneck of the development of tourist attractions, with the deepening of China's market economy, the real problem lies in the system. \r\n3. Protection is the key \ r \ The ecological environment of tourist attractions is fragile, and the development of tourist attractions will have a certain impact on its ecological environment. If it is not properly developed, it will cause great damage to the ecological environment of tourist attractions. Especially for cultural tourist attractions, it will also cause damage to cultural relics and other resources with scientific research and archaeological value. In the process of developing tourist attractions in China, there are indeed some problems in some areas, such as rushing headlong into it, blind development, and repeated construction at close range. In some places, the number of tourists in the peak season is out of control, white pollution, and cultural relics and historical sites have been repeatedly destroyed. These problems should be solved through correct guidance and corresponding control, but the destruction of ecological environment and cultural relics cannot be completely attributed to the development of tourism. The development of tourist attractions is closely related to the protection of ecological environment. Development is not giving up protection, and protection cannot give up development. Tourist attractions are a valuable resource. If it is not developed, the value of resources will not be reflected. The key is to deal with the relationship between the development and protection of tourist attractions. Therefore, the development and construction of scenic spots in Scientific Outlook on Development is the main method to solve disputes. \r\nThere are several development modes of real estate in tourist attractions: \r\n( 1) property hotel mode \ r \ nProperty hotel is the combination of hotel and real estate, and it is the most typical mode of tourism and holiday real estate. Most rooms in property hotels are sold by suites, and the price does not depend entirely on the area. The main factors affecting the price are the hotel's star rating and financial leverage. The development of tourism relying on coastal vacation is centered on Hainan and Shandong Peninsula. \r\n(2) Enterprise Club Mode \r\nThat is, the real estate purchased by enterprises and combined with hotels is sold in the form of enterprise clubs. Generally between 500-2000 square meters, it is mostly used as reception facilities and meeting places for enterprises. Known as business leisure, business holiday real estate. \r\n(3) Residential vacation real estate model. \ r \ nA A house with return on investment, residence and multiple functions developed by taking advantage of the superior natural conditions and geographical location of tourist development zones, scenic spots and leisure resorts. Such as: scenic houses, seascape houses, scenic resorts (style villas), folk resorts, etc. Most of these houses are built in the urban areas or suburbs of large and medium-sized cities with prominent tourism resources. Relying on the beautiful natural scenery, outstanding humanistic connotation and various leisure and entertainment facilities and other tourism resources (natural, humanistic or both), the environmental quality of residential buildings can be directly improved, leisure functions can be increased and the quality of life of residents can be improved. \r\n \r\n - \r\ N 1。 The entry cost of tourism investment is low, and the comprehensive benefit of the development of tourist attractions is high. Local governments have many preferential policies in attracting investment. Compared with real estate, energy and other industries, the cost of land management right for 30, 40 and 50 years is very low; \r\n2。 Tourism development is a "rolling development". In addition to infrastructure construction (many of which are also completed by local governments), there is no need to invest a lot at one time, which can reduce the capital risk of investors, and investors can measure the development order according to their own operating conditions; \r\n3. Many people were originally engaged in eco-agriculture, aquaculture, planting, flowers and seedlings and other industries, which have a strong correlation with tourism, forming a spontaneous upsurge, and even the tourism benefits exceeded the main business. Bosses intend to extend the industrial chain and develop it on a large scale. \r\n4。 Land is scarce, and resources are value. Operating authority ranging from 30 to 50 years is equivalent to investment reserve. Even if it is temporarily unprofitable, it means that there are many possibilities in the future, either changing hands or attracting investment. \ r \ nIn recent years, I have come into contact with many investors who set foot in tourism development for the first time, which shows that the current developers attach importance to the role of tourism planning. Because of the fierce competition in the current tourism market, there are more and more scenic spots, and everyone is aware of the significance of "personal competitiveness" for investment in scenic spot construction. In the chat with these investors, I found many problems. Now, I hope it will be beneficial to investors who have just set foot in tourism development. \r\n \ r \ First, there are very few businesses with strong experience \ r \ nThere are few businesses with tourism investment experience, and even fewer businesses that have operated mature scenic spots. However, most people are not short of travel experience, and many bosses have even made special inspections. Therefore, many bosses apply their own travel experience to the management of tourist attractions and judge management ideas by experience. This has led to many strange things. Coastal projects should be placed in the mountains, eastern projects should be placed in the west, and urban projects should be placed in the countryside. The most incredible thing is that almost all investors will mention golf and think it is easy to operate. In this case, I returned it to him almost rudely. Don't say that you don't have that big financial strength. Many projects simply do not have the conditions to build golf courses. Not all plots can be built with golf courses, and now the policy on golf courses is so tight. I once met a developer who developed a forest park and said that he would build a golf course on the flat land at the top of the mountain, and he was very stubborn. In fact, there is no water on the mountain. I said, do you know that golf course maintenance needs a lot of water? You have no water here. What can you do? Another small boss took a fancy to a river and wanted to drift. Projects are submitted for approval according to drifting. I didn't know the master suggested golf, so the boss asked me if I could do it. I said, do you know what the concept of golf is? Have you ever heard of a golf course that supports rafting? \r\n \ r \ Second, the market awareness is weak \ r \ nFor those who invest in tourist attractions, the phenomenon of following the trend has always been very serious, which also shows that investors in tourism projects are short-sighted in market operation at present. Many investors invest in this project, not rationally analyzing the market environment, but an almost blind attitude towards market entry. Some people invest when they see the heat, while others take a bite and leave. If you invest solely for this purpose, the life cycle of this enterprise is doomed to be short. At present, it is very important to do a good job in market positioning in today's divided tourist attractions. Only by doing a good job in market positioning, targeting consumer groups, and determining the theme positioning of scenic spots according to market positioning, can we gain greater development space. Market positioning is based on market research. The investigation of tourist attractions should collect local people's tourism consumption habits, regional environment, traffic conditions, and the pioneers who entered this market in the early days, that is, competitors. Only by investigating and analyzing these data can we formulate effective business strategies and market positioning. Through market positioning, find a blank market, so that small and medium-sized tourist attractions have a large development space and a more relaxed development environment. \r\n \ r \ Thirdly, most investors have the plot of greedy for quick \ r \ nThe more projects, the better. No matter whether there are internal relations between projects, they don't know that "the simpler the business model, the easier it is to make money". Bosses are newcomers in this industry, with great expectations and strong idealism. They assume that all opportunities are their own opportunities and all markets are their own markets. As long as there are projects, people will come, and the money will be earned by themselves. So they always care about what projects there are and how many projects there are. However, the relevance and stage of the project are rarely considered. \r\n \ r \ Fourth, there is no scientific concept of capital use \ r \ nMany small and medium-sized business owners contact us, fearing that we don't think they have enough money, and they always like to talk about their investment, always saying that they will invest several hundred million yuan. In fact, as far as the scenic spots he photographed are concerned, he doesn't need that much money at all. It is impossible for the scenic spot to build so many houses and facilities as he thought. In fact, we also invest in tourism to make money. We can earn a little money elsewhere, and we can't throw it away on our own blueprint. \ r \ nThe best way to make money in tourism is to be steady and steady, and the funds should be used in a planned way. Because most of the current investment in tourist attractions is third-rate or even non-inflow resources, these resources can not occupy the market by sightseeing and start quickly. But it is often a long-term leisure and holiday product that needs intensive cultivation. For leisure and holiday tourism products, we should fully realize that the benefits of domestic leisure and holiday tourism areas are poor and the return on investment is generally low. The main reason is that such tourist areas are generally far away from towns, and supporting facilities account for a relatively large proportion; Secondly, unlike city hotels, tourist areas have obvious laws in light and peak seasons, and the vacancy rate of rooms is high, showing the characteristics of being unable to finish eating in peak seasons and not having enough to eat in off-seasons, and the price elasticity of rooms is not great. "Poor business efficiency" is a unique phenomenon in domestic leisure resorts. In order to ensure the return on investment, the scale should be properly controlled. The investment scale should be small, but not large. If it is too small, it cannot reflect economies of scale. If it is too big, it will often be full and hungry. It is necessary to establish the concepts of "I would rather die than starve to death" and "leave hunger to the market" to keep the market hungry, so as to ensure high room rate, high price and improve market reputation.