What cosmetics should I buy in Korea? What cosmetics are worth buying in Korea?

Before writing this article, I really had a long psychological struggle! Afraid! Drop it! Powder! Just when I was about to give up, my mind suddenly flashed that the biggest purpose of this trip to South Korea was to deeply investigate the Korean beauty market and return to China to make better products! To sum up: learn from foreigners and control foreigners! Here, I also want to take this opportunity to share my feelings about the Korean beauty industry with my friends. As it happens, if you are planning to go to Korea, you are worried about what kind of cosmetics to use. This article should be helpful to you.

The biggest feeling of this trip is yes, you heard it right! I went to Seoul for five days and four nights, but I didn't go to any tourist attractions in Korea. I spend every day in various cosmetics stores, such as Lotte Department Store, New World Department Store, various duty-free shops, Myeongdong Pedestrian Street, Xinshadong Avenue, Ou Jie Pavilion, Xincun University Street ... Can you imagine how collapsed I saw 15 Innisfree on the roadside? But fortunately, the harvest is quite rich! The following represents my own point of view, and different voices are welcome. )

A beautiful country in a tiny place!

The population of Seoul is about 6.5438+million, and the whole area of Korea is almost equivalent to that of Jiangsu Province, so the scale of Seoul can be imagined.

However, in such a tofu-sized city, there are actually two global TOP 10 beauty groups (Amore and LG, which will be discussed in detail later). The most roadside shops are not convenience stores, but all kinds of beautiful beauty shops; The national makeup level keeps pace with Japan, and the makeup and wardrobe of the white-haired grandmother are extremely exquisite. However, Koreans personally feel more inclined to fresh and natural nude makeup, and almost every makeup in the cosmetics store looks super beautiful! China's beauty market is at least 30 years behind others. But in other words, it also means faster growth space. China's beautiful colleagues, we have to refuel!

Where to visit Korea depends on your purpose:

Pure sweep, automatic and faster order type.

I recommend: you don't have to go anywhere else at all. The Lotte Duty Free Head Office in Myeongdong can meet all your needs. The duty-free floor is at 9F- 12F, and the cosmetics are at 1 1F- 12F, covering almost all the high-end cosmetics you can think of or can't think of in the world, while Korean brands have everything. Ba can also speak Chinese there. As long as there is enough silver available, there is no pressure to buy it in buy buy.

Small reminder:

1) Want to save money?

Remember to go to the VIP counter in 1 1 building to get a Lotte Gold Card VIP. The discount is very strong, ranging from 15% to 10%. (At present, Alipay Platinum members have no direct card receiving activities. The friend who went successfully got the gold card with his platinum dual-currency credit card of China Merchants Bank, but my UnionPay gold card of China Merchants Bank failed, crying in the toilet, and had to bring my passport and credit card to the scene, which was very strict. )

2) Remember to wear a pair of comfortable shoes, because it takes a whole day to buy all the lists at one stop! The only trouble is that there are too many people, mainly China tourists and Japanese tourists. And the business hours are too short (9: 30-2 1: 00). The casual photos taken at Lotte Duty Free Shop in Myeongdong are not popular brand counters.

3) Download Lotte Duty Free Shop APP, because online and offline activities are different. You can compare the prices a little.

4) Pick up the goods directly at the duty-free shop at the Korean airport on the return trip. Remember to reserve time for picking up the goods. There are really many people.

Second, if you want to go shopping, find a place to rest and have a cup of coffee when you are tired.

Then come to Seoul! Seoul is really a shopping paradise suitable for shopping, which is related to the fact that online shopping in South Korea is not as developed as that in China. I found it, but in all the popular business districts in Seoul, the proportion of local Koreans is still quite high! The endless flow of Mingdong Pedestrian Street really hasn't made me feel crowded for a long time.

Where can I buy cosmetics in Korea? 1) Mingdong Shopping Street.

Advantages: A cosmetics store with various Korean popular brands. For example, InnisFree, Too Cool for School, Skinfood, AHC, VDL, etc. Lush also has many shops. You can go to any coffee shop when you are tired. Everything is delicious. Be sure to punch in the flagship store of network celebrity 3CE. The immersive shopping experience is very cool, just like in a pink hotel.

In addition, if you have time, you must also remember to experience VR equipment on the second floor of Innisfree flagship store. There are three virtual reality videos in it, and the most popular one is about falling in love with Lee MinHo. ~ (@ _ @) ~ And there are very few people who experience it, so there is no need to wait in line. Highly recommended! My boss and Lee MinHo work hand in hand.

Disadvantages: There are too many people in a street in Mingdong! And mainly Korean brands, will open stores repeatedly. (Ellie's hut street can be repeated five times), there are almost no brands in Europe, America and Japan.

2) Xinsha East Avenue

Advantages: there are cosmetics stores, but there are obviously few tourists, and there are many fashion clothing stores. Turn right from here and you will find a street on the boulevard.

SKINFOOD flagship store

Remember to take a photo with online celebrity Xiao Huangche.

The breeze blows from time to time, a veritable boulevard.

You can visit LG fashion stores.

Disadvantages: there are not many shopping guides who can speak Chinese, and a street is relatively short. If you take a cursory tour, you can basically visit it in half a day.

3) Xincun University Shopping Street.

Shanghai Songjiang University Town is dominated by visual sense, fast fashion and cheap brands. Remember to go to the online celebrity MEMEBOX flagship store. Make up and be a before &；; After!

What cosmetics to buy in Korea finally hit the nail on the head! Don't think I'm wordy, because I really think Korean beauty shops are pursuing the ultimate experience. It doesn't matter if you don't buy it, but you must enjoy it! To tell the truth, I use my 9 years of experience in the beauty industry to ensure that Korean cosmetics have always taken the packaging concept as the biggest advantage, and the products and new products are iterative very quickly, advocating fast fashion. Therefore, in terms of product strength, I personally think that it is far less than the ingenious Japanese skin care products. If you want to see the real effect, it is recommended to buy Japanese skin care products. If you just want to experience the pleasure of skin care process, such as gorgeous/small fresh packaging, beautiful shopping experience and so on. , you can try Korean, at least basic moisturizing can still be done. If I really want to recommend Korean skin care, you can consider the following brands. (only look at some high-end brands, parity can be ignored directly. )

The top brand of Amore Pacific: Snow Show.

Snow show is my favorite Korean skin care product, not one of them. According to my colleagues who used to work in Amore China, the research and development strength of Snow Show is the strongest and most serious of the group. You get what you pay for, and recommend it to a baby with sufficient budget.

Star products:

It is strongly recommended that the first product start with moisturizing essence. To judge whether it is necessary to go into the deep pit.

High-end brand: Primera (myna, Welfare)

Minority organic plant brand, all ingredients are extracted from organic plants, no pigment, no essence, mild and non-irritating, suitable for sensitive skin. (Positioning is similar to Julia in Australia)

Star products:

1) lotus seed essence water (so-called cheap version SK2)

2) cranberry moisturizer (blue jar)

3) Black bean small green bottle (Shi Yue Yinfeng small green bottle advanced edition)

It is suggested that the first bottle can start with cheap fairy water and give it a try. I think regardless of the efficacy, at least the concept of no addition can be suitable for sensitive sister paper.

The display style of the shop won my heart.

The second group: LG top brand: Hou (although I don't like this brand very much, there is nothing wrong with making gorgeous cosmetics, but it is really too much)

Star products introduced by official website.

Self-operated series, popular products shot by shops.

Compared with skin care products, I recommend you to buy Korean makeup, which is absolutely cost-effective.

First, Espoir (Edie's houses are everywhere in China, so you should be familiar with them, so I won't say much).

Known as Korea MAC, professional makeup artist brand, positioning high-end Amore Group.

Star products:

Two. 3CE

"3CE" is a make-up brand under the trend brand STYLENANDA. The biggest feature is one word: "tide"! Look what official website did! The girl's heart and shopping desire are bursting! A lipstick 100 yuan, classmates and sisters can fully afford it.

Star products:

All kinds of lipsticks, it is recommended to try them on the spot before buying. All right! ! Thank you for listening to my nagging for so long. In a word, I have the following two views on Korean cosmetics:

1) going to Korea is more enjoyable than buying it at buy buy;

2) Buying cosmetics is more cost-effective than buying skin care products.

The roadside cosmetics store finally presented the Korean OPPA band at the entrance of South Korea's New World Department Store. The sound method was super advanced! Korea is also a big music country! The last big wave of photos of roadside cosmetics stores was released as a souvenir.

This kind of sanitary towel seems to be very popular in China.

Amore Pacific construction group retail grocery

South Korea also has Watsons, but they basically sell Korean local brands.

South Korea's "Watsons"

The last photo taken in front of the tide shop! Happy ending! I'm calling me. I am a senior product manager of cosmetics. I am a lovely mother of three years old. I have been wandering in top beauty companies at home and abroad for 9 years. I know more about skin care products than beauty makeup bloggers, and I know more about the comprehensive knowledge and operation of cosmetics than formulators.