What is the key to the success of tourism real estate project?

The key to the success of tourism real estate project lies in:

◆ Natural qualifications

Tourism real estate is mostly located in tourist attractions or sports resorts. There are excellent natural environments such as green mountains and green waters near the base, which can attract people to travel here and bring innate advantages to the development of the project.

In some places, the value characteristics of the environment may be obvious, such as mountain landscape or seaside landscape; Some places are more subtle, such as rural scenery and architectural texture of ancient villages and towns. The unique natural environment actually determines the characteristics of tourism real estate projects. Almost all successful tourist resorts have reached the best state in protecting and strengthening the natural and social environment.

◆ Good theme

Most tourist resorts have profound historical accumulation and rich cultural atmosphere, attracting people to travel here, and then bringing opportunities for real estate development. Culture and legends are conducive to the formation of new themes, and it is easy to create good stories to create fascinating tourism and entertainment projects. Moreover, tourism real estate can also use the high popularity of these cultural legends to promote the promotion of the project. At present, domestic developers tend to be cultural, emphasizing the cultural details of the project, trying to improve the taste and grade of the project with cultural cards. This kind of starting point is good, but for tourism real estate, it is forbidden to insist on culture for the sake of culture and do culture for the sake of culture. Tourism real estate really needs to make themed things, but the culture must be relaxed and attractive. After all, tourism real estate is not a historical and cultural city protection plan or an archaeological restoration project. The cultural legends in tourism real estate can be brought into play, with no special emphasis on authenticity and interest. What is the basis for the success of the tourism real estate project?

◆ Perfect planning

The development area of tourism real estate should have relatively perfect municipal facilities such as roads, water, electricity and communication, as well as shopping, leisure, entertainment and sports places, so that consumers will not feel inconvenient when traveling and vacationing. The land for the project in tourism real estate can be undeveloped or the infrastructure is perfect. Six common forms of land use are summarized abroad, namely undeveloped, newly developed, developing, mature intensive and saturated land use. Most successful projects in tourism real estate are located in larger scenic spots, because opening up a new area undoubtedly means taking greater risks than developing in areas with better infrastructure.

◆ Continuous investment

Tourism real estate is characterized by its large area and needs to expand the existing natural landscape, such as building a series of recreational facilities such as golf, skiing and boating. This form of development costs a lot. What is the basis for the success of the tourism real estate project? Developers need to build all service facilities and use large-scale marketing means to promote products. However, the land cost of newly developed areas will generally be relatively low, and there will be great potential for tourism real estate to continuously create value after development. The problem is that the process from investment and construction to income will be longer.

◆ Complete network

Tourism real estate's management is different from residential real estate. If residential real estate is a "housekeeper" business model, then tourism real estate should be a "manager" business model. Residential real estate can impress consumers through beautiful environmental quality, perfect equipment system and diligent property management. On this basis, tourism real estate should have a sound and complete re-marketing network, so that consumers can see the long-term return on investment and the prospect of safe cash, so as to attract consumers' investment. Then, at the beginning of this round of tourism real estate's rise, what is the basis for experienced developers or projects to succeed in tourism real estate in advance? The international management network has established a contractual relationship, or acquired the existing domestic management network in an all-round way, resulting in the initial layout after the close has been included in the overall chess game. Only in this way can we become an invincible situation.