Tourism promotion method

1. According to the scope of 1, external promotion, as the name implies, is the promotion of potential users outside the station.

Mainly through a series of means to promote the marketing of potential users, in order to increase the PV, IP, membership or income of the website.

2. Internal promotion is the opposite of the above. Internal promotion is specifically aimed at the internal promotion of the website.

For example, how to increase the browsing frequency of users, how to activate lost users, and how to increase the interaction between channels.

Take YouA.com as an example. It has several websites with different domain names. How to convert the traffic between these websites and how to make users interact between different channels of websites is the focus of internal promotion.

Many people ignore the importance of internal promotion. In fact, if internal promotion is used properly, the effect is as good as external promotion.

After all, the secondary development based on existing users is much easier than developing new users, and the investment will be much less.

Second, according to the input: 1, paid promotion means promotion that needs money.

For example, various online paid advertisements, bidding rankings, magazine advertisements, CPM, CPC advertisements, etc.

When you do paid promotion, you must consider the cost performance. Even if you have money, you can't squander it. You must make money work.

2. Free promotion The free promotion mentioned here refers to the promotion that can be carried out without additional payment (including the Internet).

There are many such methods, such as forum promotion, resource exchange, soft text promotion, mass email and so on.

With the intensification of competition and the increase of costs, major websites have begun to tend to this way.

Third, according to the channel 1, online promotion refers to the promotion method based on the Internet.

For example, online advertising, forum group sending, etc.

Now more and more traditional enterprises are beginning to recognize this way of online promotion. Compared with the traditional way, its cost performance is very advantageous.

2. Offline promotion refers to promotion through non-internet channels.

Such as ground activities and outdoor advertisements.

Because offline promotion usually costs a lot of money, offline promotion usually focuses on enhancing brand image or increasing user stickiness. If it is to improve IP or PV, the effect may not be very good, so it should be carefully considered.

Fourth, according to the means of 1, conventional means refer to some benign and very friendly promotion methods.

For example, normal advertisements, soft articles, etc.

However, with the intensification of competition, the effect of this method is becoming less and less obvious, and it is usually necessary to develop new hairstyles or work hard on details to achieve better results.

2. Unconventional means refers to some vicious and very unfriendly ways.

For example, mass mailing, cheating, malicious web code, and even inserting viruses into software.

Usually this method has a wonderful effect, but it may have a negative impact on the brand image, so we should grasp the scale when using it.

For some particularly malignant ones, try not to use them.

5. According to the tenet of 1, brand promotion takes establishing brand image as the main promotion method.

This kind of promotion is generally carried out in a very formal way, and paid advertisements are usually considered.

2. Traffic promotion mainly focuses on promoting traffic.

In the face of traffic, most websites have to keep their heads down. Now everyone basically uses whatever methods. Our slogan is: there are no tricks that we dare not use, only unexpected ones.

The focus of promotion is to increase income.

Usually, I will cooperate with the sales staff to do it. I won't say much here.

4. Membership promotion is mainly to increase the number of registered members.

Generally speaking, people mainly promote it by signing up with prizes or other incentives.

No way, the current users are too realistic, useless, and will not praise you.

5. Promote other projects or details.

For example, specific activities, etc. , is not a concrete example.

[Edit this paragraph] There are ten ways to promote websites through the Internet. Network marketing is an integral part of marketing and the core of e-commerce, and promotion is the most important point of network marketing. Many enterprises have special websites for online sales.

According to analysis, a lot of traffic of small and medium-sized websites comes from search engines, and more than 80% of traffic of some websites comes from search. After the website is completed, you can log in to major searches, and customers can search the websites of online enterprises on Baidu and other searches.

2. Search bidding advertisements Now the most commonly used advertisements for enterprises should be search bidding advertisements, and the more commonly used ones are Baidu bidding (Baidu is currently launching a professional version) and google keyword advertisements, namely googleAdWords.

3, search engine optimization This is a common SEO. According to the analysis of enterprise websites, related keywords can be optimized in search engines, which can rank in front of major searches and bring relevant transformation to enterprises.

Second, the link to corporate website promotion 1, friendship link A good friendship link can also bring relevant traffic and ranking to the website. Enterprises should pay attention to the relevance of the other party's website when making friendship links, and it should be related to the content of their own company's website.

2. There are many websites linked to Hao123,265, but it is difficult for most enterprises to join. You can find industry-specific websites to join.

3. Buy external links and search immediately. In terms of the weight of the website in the search, if the website has enough excellent external links, the ranking of the enterprise website will be high and the search will be more and faster. When buying external links, pay attention to the relevance of the website and whether it is included normally.

Three. Offline promotion of corporate websites 1. Logo promotion: website address, such as business cards, envelopes, vehicles, etc. , and the company logo at the same time.

2. In other printing and media advertisements of the enterprise, the advertisements are attached to the website of the enterprise.

3, offline promotion in clothing or some gifts printed with the company's website.

Four. Corporate website promotion information release 1. Forum Select some related forums and post bars to publish and publicize the information that enterprises want to publicize.

2. Blogs can establish multiple blogs and join relevant circles to publish information.

3. Yellow Pages and Classified Information These websites are platforms for publishing pure information, where you can publish enterprise product information.

The verb (verb's abbreviation) QQ group 1 is used to promote corporate websites. QQ group chat joins related QQ group chat discussions and publishes some related contents.

2. Enjoy QQ group * * * You can upload some knowledge things such as corporate brochures to QQ * * * to enjoy.

3, QQ group mail sending Many QQ groups have set up a group sending function, which can send related content in groups.

4. Self-built QQ group enterprises can also open multiple QQ groups, which can be publicized at any time.

5.QQ group greeting cards join relevant groups to send greeting cards, and add tag advertisements in the mail.

6.QQ group space can be used to publish articles and publicity, as well as group space photo albums.

6. Promote watermark 1 on corporate websites. Image Watermarking All pictures promoted by enterprises should be marked with enterprise watermarks, and all pictures published in other places and reprinted on other websites are publicity for enterprise websites.

2. Video Watermarking There are many video sharing websites now. Enterprises can watermark some related promotional videos and upload them to them. If it is particularly exciting, I believe many people will pay attention.

3. Some articles written by data watermarking indicate the original website, and some brochures such as PDF and e-books are made, which add the website of the enterprise.

Seven, corporate websites promote mass mailing 1, mass mailing Here we emphasize the right to mass mailing, not spam mass mailing, but also mailing list subscription.

2, forum mass 3, blog mass 4, guest book mass 8, corporate website promotion recommendation 1, web abstract There are many web abstract websites, such as 365key and Sina vivi. , and you can add some related contents of corporate websites to it.

2, bookmark collection Baidu collection, QQ bookmarks, etc.

3. Top Guest Website Top Guest digg Website Promotion, and submit some articles related to corporate websites for promotion.

4, Yuhan Network professional planning, tailor-made the most suitable promotion plan for customers, and realize zero-distance contact with customers.

9. Promote advertisements on corporate websites 1. Soft-text advertisements publish corporate news on related websites to promote corporate websites.

2. Bidding advertisements, such as Baidu, Google, sogou, Yahoo, etc.

3. Promote advertising alliance's current Alibaba, TV Easy and other advertising alliance.

X. Enterprise promotion website 2

0 1, RSS can submit website contents, blogs and other related contents to websites shared and included by RSS.

2, instant blog QQ gushing, no meal, you can search to add some related personnel, and then publish information.

At present, there are mainly the following forms of network promotion: 1, login search engine 2, website directory login promotion 3, network yellow pages login promotion 4, blog marketing promotion 5, Zhihu marketing promotion 6, network advertising promotion (including advertisement exchange) 7, email promotion 8, website navigation promotion 9, IM mode (QQ, MSN, Yahoo! ) 10, ranking marketing promotion 1 1, event marketing promotion 12, free service promotion 13, friendly links include online paid links and free reciprocal links 14, posting information on B2B websites or registering/kloc-0.