What does deep swimming mean?

In the western tourism industry, this kind of travel that only chooses one place at a time instead of running several scenic spots in a relatively limited time is called deep tourism.

Of course, in-depth tourism is not only a matter of time, but more importantly, it has the opportunity to contact and communicate with local society and people consciously and independently, without the intervention of tour guides or as little as possible.

In-depth tourism is characterized by a better understanding of tourist destinations, and its main purpose is to increase knowledge, cherish historical memories and understand the customs of different places.

In-depth tourism helps to improve tourists' moral sentiments, humanistic care and humanistic feelings, and can avoid the situation of "taking a cursory look at the flowers". At the same time, in-depth tourism poses a series of challenges to tourism intermediaries. Tourism companies and travel agencies must reform the current "all-inclusive" customary practices and develop into an "information intermediary" model.

At present, China's in-depth tourism is still in its infancy, mainly for leisure and entertainment. Leisure tourism is mainly to temporarily get rid of the great pressure brought by daily work and seek physical and mental relaxation and adjustment in other places. People go to beaches, beaches and mountains to enjoy the sunshine and nature. People simply pursue entertainment and relaxation, and do not require the cultural display of tourist destinations to be 100% original. Therefore, what leisure tourists require is only a transfer process of "visiting here", and authenticity is the "objective truth" they experience personally. As for whether the tourist destination has staged the most authentic traditional culture for them, they don't care, and they can even be said to be "idiots", but they are still very satisfied, because as long as they are happy!

With the satisfaction of leisure tourism to people's physical and mental rest and relaxation, in-depth tourism has become a higher-level tourism pursuit. For contemporary cultural tourists, tourism is not only a material enjoyment, but more importantly, it is to meet their spiritual needs. The materialistic world makes them feel alienated, and they want to return to the embrace of traditional culture and experience a cultural and spiritual journey. Only in this way can we realize the "cultural shock" brought by different cultures.