The Future Development Trend of China Tourism Route Design

3. 1 Attach importance to brand building of tourist routes.

Tourist routes are service products, and the invisibility of service products makes it difficult to brand them. At the same time, the travel agency's dependence on a large number of public products in its business activities further improves the difficulty of branding its products. Therefore, the branding construction of tourist routes cannot be achieved overnight, and it needs long-term efforts. This requires travel agencies to establish brand awareness, establish brand lines as soon as possible and protect them. Once the brand of tourist routes is established, it will greatly reduce the cost of tourists searching for tourist products, and also help travel agencies to maintain and attract tourist target markets.

3.2 Focus on product types and in-depth development

The development of tourist routes is related to the future development of travel agencies. We must be cautious in development, constantly innovate routes in the actual operation process, enrich route types, and improve and update existing routes according to market demand. In short, once the line is developed, there must be a long-term business plan.

3.3 Pay attention to the embodiment of humanistic spirit in tourist routes.

With the acceleration of the opening-up of China's travel agency industry, overseas travel route design and consulting companies will increasingly set foot in the field of China's travel route design. The competitive situation of Chinese and foreign counterparts will be more obvious, and foreign advanced ideas will also impact us. From the course of research on foreign tourist route design, China's tourist route design concept will pay more attention to humanistic spirit and people's participation and experience. Therefore, eco-tourism and alternative tourism will be the focus of future development.

3.4 Pay attention to the ownership of the patent right of tourist routes.

At present, the development and design of tourist routes are largely based on the wishes of travel agencies, and most travel agencies are blind in short-term design from the perspective of economic interests, lacking long-term planning. Moreover, because tourist routes are easy to imitate and lack protection, travel agencies are reluctant to develop new routes. In order to encourage the development of new routes and protect the interests of travel agencies, the industry suggests paying attention to the ownership of tourist routes, that is, the franchise of tourist routes. As a new operation mode, it can reduce the price of tourist routes, reduce the external economic problems in route development, ensure the exclusive right of developers to this route and protect the interests of developers. However, experts are also worried that the validity of the exclusive contract for tourist routes in the tourist season will be reduced, making it difficult to guarantee the actual interests of developers. However, the ownership of tourist routes should be a problem worthy of attention and in-depth study.