What is the tourism motivation of tea garden sightseeing?

Discussion on Ecological Sightseeing Tea Garden with Tea Tourism Integration

A real soldier

In recent years, with the rapid development of economy, people's lives are gradually enriched, and the process of urban integration is also accelerating. People often pursue cultural consumption, aiming at self-cultivation, enjoying life and cultivating sentiment. And "tea" has been popular for a long time and has become the object of self-cultivation in the eyes of most Chinese people. If tea and tourism are combined to create a road of tea tourism integration, I believe it will become a fascinating place for most people. By entering the teahouse, we can enjoy, entertain, experience and relax, appreciate tea, tea garden and tea processing technology, and evaluate the value and humanistic spirit contained in tea culture, thus embodying the value of life.

Tea culture tourism is a new tourism model combining modern tea with modern tourism, and it belongs to theme cultural tourism in the classification of tourism products. Tea culture tourism is to integrate the ecological environment, natural resources, tea production and tea culture connotation of tea gardens for tourism development. The basic form of tea culture tourism is a new tourism product with multiple tourism functions, which is based on the beautiful and quiet environment, tea production, diversified natural landscapes and specific historical and cultural landscapes, with tea as the carrier, rich tea culture connotation and colorful tea culture experience activities as the content, and through scientific planning and design.

Generally speaking, there are three main ways to integrate tea culture and tourism: one is famous tea and scenic spots, the other is folk tea and famous tea, and the third is cultural tea and famous tea. For Yunxiu's ecological tea garden in the far north of Rizhao City, these three roads are all lacking. It is not enough to have superior natural ecological environment, exquisite production technology and high-quality tea, but more supporting measures are needed. Put forward the following suggestions on tea tourism integration for Yunxiu ecological tea garden in far north of Rizhao City:

1. Renew ideas, accurately locate and give play to advantages.

Rizhao, as an excellent tourist city, the government and industry should renew their ideas and vigorously develop the integration of tea tourism culture. First of all, the advantages of ecological environment should be combined with local culture and other leisure resources. Tourism enterprises should fully rely on the local natural ecological environment, the wild interest of farmland and the embryonic form of farmhouse music to become well-known brands of leisure tourism and holiday destinations. Instead, it combines the characteristics of local tea culture and the advantages of tea products, so that tourists can experience the differences of customs and cultures and tea products in different districts and counties.

2. Scientific planning to enhance leisure function

Adhere to the principles of ecological environment and human landscape design, embody tea elements on roads, bridges, signboards and other facilities leading to tea gardens, increase tea attractions, highlight the planning and layout of landscape tea gardens, and create new landscapes such as Huahai Tea Garden, Zhuhai Tea Garden and Folk Tea Garden. Do a good job in the tea-themed tourist corridor.

3. Innovative tourism content, reflecting the tourism value.

Innovating tea performance and developing leisure tourism. Pay attention to the leisure tourism value of making tea, tasting tea and performing tea art in the development, and lead the new fashion of tea tasting discussion through appropriate innovation, so that the taste enjoyment of tea tasting can be integrated into the three-dimensional enjoyment of vision and hearing, and tea tasting can become a high-quality, high-comfort and high-level experience.

To sum up, the road of tea culture tourism in Yunxiu Ecological Tea Garden in the far north of Rizhao City needs longer polishing. The road of tea tourism integration in China has just started, and it needs constant breakthrough, remodeling and development.