How to transform traditional villages into rural towns?

Rural rural town refers to the unified circulation, overall transformation and functional utilization of idle rural houses in traditional villages, so as to build the declining and hollowed-out traditional villages into high-quality rural rural rural holiday resorts and shape the characteristic rural holiday brands. Traditional villages generally maintain the original pastoral flavor, and there are some vacant farmhouses. There are many phenomena of "hollow villages". The residential buildings in the village have outstanding characteristics and can show simple local flavor. Moreover, the appearance and structure of the building are well preserved, with high reconstruction value and convenient construction, which is in sharp contrast with the modern architectural style of the city.

02 Traditional Village Transformation Path

(A) wake up the sleeping resources-the circulation of idle assets

Idle assets circulation is an important way for rural and pastoral towns to obtain resources. The circulation of idle assets in rural areas is essentially the reform of the flow of urban and rural factors, and it is an exploration to promote the construction of beautiful countryside, strengthen the rural collective economy and increase farmers' income. In some villages, farmers' land, houses and other assets are generally idle "sleeping", and property rights and income rights are not effectively reflected, leading to mismatch or idle waste of rural property rights resources. The circulation of idle assets in rural areas can awaken the sleeping idle assets, give full play to the value of assets, and then realize certain benefits. 1. The essence of asset circulation The essence of idle asset circulation is that the ownership of assets remains unchanged, and the value of idle assets is realized by leasing their right to use. Farmers still have ownership of their own assets, and the transfer is only the right to rent or transfer their assets, and the owners of assets will benefit from rent and dividends. 2. The key to the smooth flow of assets depends on the lessee's income, which is the realistic basis for maintaining its commitment to farmers' rent. Only by fully respecting farmers' wishes and providing sufficient interests protection can farmers voluntarily participate in the circulation of assets. 3. Forms of asset circulation Asset circulation can take many forms, and leasing, transfer, subcontracting and shareholding are the main forms of asset circulation. (1) Lease: refers to the transfer of the right to use assets between farmers and lessees within a certain period of time. Farmers voluntarily lease all or part of the right to use their assets to the lessee, and the lessee gives the lessor a fixed income. The lease term is generally determined by both parties through consultation, and shall not exceed the remaining term of the contract at the longest. The steps of lease transfer are generally the unified acquisition (recovery) of idle assets by village collectives; Farmers voluntarily give up the right to use land and houses after receiving one-time compensation; The lessee and the village collective negotiate the lease price and lease term (generally 20 years) and sign a house lease contract. (2) Share-holding: that is, farmers take all or part of the right to use assets as shares, participate in joint-stock or joint-stock cooperative operations, and take the right to use as the basis for dividends, and determine dividends according to the level of operating efficiency. This model embodies the spirit of "benefit sharing" in tourism. At the same time of tourism development, give consideration to the long-term interests of villagers, obtain employment opportunities or engage in commercial work, and let them share the tourism benefits for a long time. (3) Subcontracting: mainly in the form of idle land transfer. That is, the land contractor contracts all or part of the right to use the contracted land to a third party, and the subcontracting period is determined by both parties through consultation within the remaining period of the land contract, and the original contractual relationship between the subcontractor and the employer remains unchanged. (4) Transfer: mainly in the form of idle land transfer. That is, after obtaining certain land compensation, the form of giving up the remaining term of land contractual management right. After the peasants whose land has been expropriated get economic compensation according to the relevant regulations, they will hand over the land use right to the employer or the local government, and then to the employer, and the contractor's right to use this part of the land will be terminated.

(2) Standardize the development mode-combine * * * with development.

1. Development subject

Village collectives and professional planning and operation companies * * * develop together. Village collectives integrate and develop idle assets in the village by introducing foreign capital and cooperating with professional planning and operation companies. This form of development solves the problem of funds, and professional development and construction can better grasp the market demand and develop products in a targeted manner.

2. Development priorities

(1) The pastoral flavor is preserved and displayed, and the pastoral style and materials are localized to the greatest extent: the transformation of traditional villages emphasizes culture and locality, and the appearance is antique, blending with the surrounding environment, not abrupt and unobtrusive. In the process of renovation, local materials, such as stones, wood and straw, are used to the maximum extent to present traditional residential forms as much as possible and create rich rural buildings. Localization of experience: Although tourism experience is a soft resource of rural pastoral towns, it involves deep emotional feedback. We should make full use of the local resources of the village, such as farmland, orchards, rural poultry and other small animals, as well as production and living tools, scenes and so on. Support modern leisure concept, form rural experience products with strong local characteristics, and enhance tourists' feelings. Local flavor: rural dwellings, based on "local flavor". On the one hand, it shows the original ecological landscape of the countryside, with ancient trees, ancient wells, mountain flowers and stone mill grass house fences, creating a strong local artistic conception; On the other hand, the original living conditions and flavor of rural areas are preserved to the maximum extent, and the production and living conditions of rural residents are regarded as important intangible assets. Villagers who farm, women who feed poultry and old people who rest in front of their houses are all important parts of the rural landscape. (2) High-end quality holiday, providing ecological comfort experience and satisfying the function of ecological holiday to the greatest extent, is an important feature of rural pastoral mode and an important embodiment of rural tourism upgrading. While pursuing simplicity and simplicity, we should give consideration to the quality and comfort of vacation. (III) Professional management mode-asset operation management 1. Operating entity (1) Professional operation management companies can introduce professional hotel operation management companies for operation management on the basis of unified arrangement and development of idle assets. This kind of company has a professional operation and management concept for hotels, and can effectively and professionally manage rural hotels in order to obtain corresponding benefits. (2) Unified management can be carried out in the form of cooperatives, and unified management can be carried out in rural and pastoral areas. Unified settlement by cooperatives, unified distribution of customers, in the form of increasing interest distribution year by year, to distribute dividends and rents to farmers of idle rural housing cooperatives to prevent vicious competition. 2. Key points of operation (1) In the process of brand operation and management, we should consciously cultivate and shape the brand, strive to build a rural tourism brand with successful project development, shape a brand with perfect operation and management, gradually realize brand extension and brand output, and replicate the brand in a certain area. (2) fully mobilize the enthusiasm of farmers, give priority to the employment of local residents and returning residents, actively organize farmers' training, and mobilize farmers' enthusiasm; Make full use of the existing resources in rural areas, and bring benefits to farmers on the basis of not changing the production and lifestyle of residents. (d) Tripartite benefit * * * Win-win-rural benefit upgrade 1. Investor-Economic Benefits and Brand Benefits On the one hand, the development and construction of rural pastoral towns can get due economic returns, on the other hand, with the systematic operation of project investment, development, operation management and marketing promotion, it will form its own brand, gradually form its own brand appeal in a certain area, and form a chain business model. 2. Farmers-the most direct beneficiaries In the rural pastoral model, farmers are the most direct beneficiaries. Its income sources are mainly divided into three parts, namely, rental income, dividend income and wage income. (1) Rent income Farmers transfer idle land (homestead), houses and other assets in the form of lease, and the management rights of orchards and agricultural parks can also be outsourced together, and farmers collect rent every year. (2) The villagers can take shares in the form of farm houses and land. They not only have a fixed rent every year, but also get a certain dividend according to the number of shares and project benefits at the end of the year. Share dividends help villagers to continue to participate. (3) Build rural towns with wage income characteristics, provide a large number of employment opportunities for local farmers, and realize local employment for villagers. With the release of a large number of jobs, such as room service, public security patrol, sanitation and cleaning, farm breeding, fruit tree management and protection, etc. It provides jobs for the original residents in the village and farmers who go out to work, and becomes a new type of professional farmers. For example, in Wusu Village, Sai Han, Inner Mongolia, Sunshine Tianyu Company and the surrounding rural areas adopted the cooperation mode of "company+farmer+base", which led more than 0/000 farmers to plant grapes nearby/kloc, with a planting area of nearly 10,000 mu, and the net income of each villager exceeded 40,000 yuan. 3. Rural areas-promoting the upgrading and development of rural infrastructure and the transformation of traditional villages will also promote the construction of rural public service facilities and infrastructure, organically integrate modern civilized lifestyles with traditional lifestyles in rural pastoral areas, and promote rural sustainable development.