How to increase the credibility of marketing events or activities in the whole marketing process and make tourists believe it?

In the process of tourism marketing, the credibility of time or activity is a very important issue, which directly affects consumers' impression of scenic spots.

The application of network marketing or internet marketing in tourism is different from traditional marketing modes such as outdoor, film and television, experience, promotion and advertising. In traditional marketing, managers of tourism products or providers of tourism services have obviously rushed to the front line of marketing propaganda. Consumers can see at a glance that this outdoor billboard is promoted by XX scenic spot, and this TV advertisement is for XX scenic spot.

This has affected the reputation of scenic spots and consumers' desire to travel.

Zhang, the tourism marketing planner of Win Way Consulting, believes that with the popularity of the Internet and the increase of the proportion of netizens among tourists, the promotion of tourist attractions and tourism products can achieve greater effects and values with the help of the Internet, such as topic integrated marketing and FEA network integrated marketing.

Zhang, the tourism marketing planner of Win Way Consulting, believes that tourism network marketing, as a virtual space, has certain concealment, forming a "no-self realm" in marketing, and "I" refers to the manager or service provider of tourism products. The "no self" here is to make consumers think that this is the personal behavior of netizens who are not behind the scenes, rather than the advertising marketing of managers or service providers of tourism products. Let consumers pass on the word of mouth to "view things by things", achieve a good reputation, attract tourists or cultivate potential consumer groups.

In tourism marketing, "owning one's own territory" refers to another aspect, that is, in the process of tourism marketing in scenic spots, when positive activities such as promotion, environmental protection and public welfare are involved, managers or service providers of tourism products can appear appropriately to carry out positive publicity, enhance the image of the whole scenic spot and attract tourists to participate.