Traditional Culture Encyclopedia - Tourist attractions - How to get started traveling as a media novice?

How to get started traveling as a media novice?

1. How do novices in travel self-media get started?

It is recommended to register an account on a well-known and mature large platform, such as today's headlines. It is recommended to choose 1-2 as the main development direction in publishing content, such as short videos or micro headlines, and then accumulate materials, constantly update, accumulate fans, post more hot topics to improve content quality, and interact with fans more to maintain stickiness.

2. How does travel self-media make money?

Travel self-media can receive corresponding advertisements based on the number of fans. There is a fee for advertising; you can also make money by writing travel-related articles. The specific methods are as follows:

1. Writing style: Writing style is very important. If you write travel notes, good writing can accumulate more fans; if you write short videos, then writing and eloquence are very important, so as to attract people.

2. Use of self-media software: Self-media software is the most critical prop of self-media. Knowing how to use these software and making good use of them can make your videos or articles more attractive.

3. Accumulation of fans: If self-media wants to make money, fans are the key. Only when you have a fan base will those merchants be willing to pay for you.

4. Advertising: After you have a fan base, relevant advertisers will ask you for help with advertising. These advertisements are the main source of income for self-media travel. Advertisements can also be divided into video ads and soft ads.

Notes:

1. Traveling to make money from self-media can only make money based on having fans. In the early stage, when there were no fans, this was basically the stage where I kept giving.

2. No way to make money is as simple as it seems.

Does tourism rely on self-media to make money? How much is the monthly income of 400,000 followers on the entire network? Hear about our two-year journey.

You can look at making money from self-media through Tencent.

Register a Penguin account and send pictures or videos, which can be automatically distributed to Tencent Kandian. Then you can click on the left account permissions in the background to open the revenue sharing.

In addition, you can also click on the activity draft on the left to participate in the Spring Rain Plan, Xingju Plan, MCN Star Promotion Plan and Ladder Plan. In addition to income, there is also traffic support.

3. What is self-media? What exactly is self-media?

We-media refers to the way ordinary people publish their own facts and news through the Internet and other channels. It is a general term for new media that is a private, mass, broad, and independent communicator that disseminates normative and non-normative information to an unspecified majority of people or specific individuals through modern and electronic means.

Feature mode

(1) Personalization. This is the most significant feature of self-media. Regardless of content or form, entrepreneurs must provide users with enough space for personalized choices when building a self-media platform.

(2) Fragmentation. This is the trend of information dissemination in the entire society. Audiences are becoming more and more accustomed to and willing to accept short and intuitive information. Entrepreneurs must follow this trend when building self-media platforms.

(3)Interaction. This is also one of the fundamental attributes of self-media. In fact, the core purpose of viewers using self-media is to meet their communication needs. Entrepreneurs must provide users with sufficient diversified experiences such as sharing, discussion, communication, and interaction on their own platforms.

(4) Multimedia. When it comes to self-media, people often think of Weibo first, but Weibo is just a model of self-media. Not only Weibo itself can provide users with a variety of choices such as text, pictures, music, videos, animations, etc. But entrepreneurs can also establish self-media platforms with themes other than text such as pictures, music, videos, animations, etc.

(5) Group. An important feature of self-media is that audiences collect and disseminate information in small groups. Entrepreneurs can build self-media platforms for special groups, such as game lovers, music lovers, movie lovers, car lovers, student groups, etc.

(6) Communication. If it cannot be disseminated effectively and quickly, self-media will have no value and significance. When entrepreneurs build a self-media platform, they must provide users with sufficient means of communication and promotion channels.

4. What is self-media?

I think self-media is a new way of news dissemination, which corresponds to traditional media and has a wide range of publishing entities.

1. Analyze traditional media and self-media.

I think self-media is a term corresponding to traditional media. Traditionally, the way news and facts are disseminated is through traditional media, mainly radio, television and newspapers. Traditional media and self-media not only have different communication media, but also different communication subjects and content. It can be said that they each have their own pros and cons and have a great impact on people. Today, with the development of the self-media industry, we can not completely say that self-media has replaced traditional media.

2. Internet development lays the foundation for self-media.

With the rapid development of network technology, the self-media industry is also gradually growing. It can be said that the Internet has laid the foundation for the development and growth of the self-media industry. Why did we only have traditional media before? This is because our communication methods can only meet the development needs of traditional media, and the diffusion of information requires a lot of costs. In that environment, it is difficult for the self-media industry to survive.

It is precisely because of the continuous popularization of the Internet and the continuous increase of network users that while bringing unlimited traffic, it also provides a huge gap in network products, and the threshold for entering the media industry has become lower. As long as you have a mobile phone or computer and can access the Internet, you can become a member of the self-media industry.

At the same time, due to the gradual popularization of the Internet, people's fragmented time has been discovered by the Internet, and people have more demands for the full use of fragmented time. From the simplest text reading to short video viewing, the media industry is gradually enriched and expanded. From the perspective of media content, from the most traditional text and pictures to audio, video and other aspects, the content tends to be diversified. As long as your content is high enough, interesting enough, and able to attract the audience's attention, then you are a trendsetter in the self-media industry.

Question 1: What is self-media?

We-media, that is, personal media, can publish articles and videos by itself.

Question 2: What is a self-media platform?

There are many self-media platforms, such as Toutiao, Baidu Baijia, UC Big Fish, Penguin Self-Media, NetEase, Sohu, Qutoutiao, Kuaichuan, Dongfang, and Yidian, which are the mainstream self-media platforms in the United States today. Information, etc.

These self-media platforms can publish personal articles and videos.

Question 3: What is a self-media account?

If today’s Toutiao is compared to the e-commerce platform Taobao and today’s Toutiao is a self-media platform, then the self-media account is a Taobao store. To sell things on Taobao, you must first register a store. If you want to publish articles and videos on a self-media platform, you must first register a self-media account.

Today’s Toutiao self-media account is called Toutiaohao; Baidu’s self-media account is called Baijiahao; similar ones include Big Fish, Penguin, Sohu, NetEase, Kuaiche, Yidian, etc. These numbers are all self-media accounts.

We-media refers to the way ordinary people publish their own facts and news through the Internet and other channels. It is a general term for new media that is a private, mass, broad, and independent communicator that disseminates normative and non-normative information to an unspecified majority of people or specific individuals through modern and electronic means. ;

The most important core points of self-media are: output value, sharing and interaction, and sense of participation. To put it bluntly, it is to attract fans' attention, maintain and manage fan loyalty, and ultimately achieve cash profits. Real iron fans are attracted by its value, and the real realization rate of iron powder is also very high. The monetization rate of fans who rely on mutual followers is extremely low. Unless you have good and valuable content, the conversion rate will be high.

Toutiao accounts: Mainly distributed today with more than 140 million monthly active users.

Media has the following three attributes:

1: Personalization, popularization, and popularization.

People live in groups, and things live in groups. In the vast world of the Internet, personality is unique. Everyone has different personalities, but many people have the same hobbies and interests. It is precisely because we have the same hobbies and interests that we resonate, pay attention to each other, and communicate with each other.

Second, the operation is simple and fun.

Because the threshold is low, the operation is also very simple. The threshold of traditional media is high, which is difficult for Odin. Third, communication is fast and interactive.

You can publish and manage your content anytime, anywhere. You can also interact with fans and make the core sentences of self-media: true talk, false talk is worth thousands of books. ;

There are several types of self-media operations: one is video media, which mainly posts videos and produces video content. Such as food, movies, funny entertainment, etc. At present, this type of self-media is the most popular. There are also rural videos, outdoor videos, and travel videos. Wait, it’s a way for videos to post content and engage fans anyway. Second: the type of text. At present, there are very few pure texts in self-media. It is often used in conjunction with video. While posting the video, we also used text to turn the video content into an article. Third, the type of live broadcast. Currently, the most popular and fastest-growing thing is live streaming. Live broadcast content is diverse, both indoors and outdoors. There are rural ones, urban ones, domestic ones, and foreign ones. Anyway, it basically covers all aspects of life. The advantage of live broadcast is that you can interact with the audience instantly and communicate in real time. This method is the easiest to attract fans. Third, business form. It mainly sells things, and the content published is also related to the products. There are more and more such forms, but ordinary netizens will find purely commercial self-media offensive. Other content required for packaging.