What is the trend of Douyin?

What is the trend of Douyin?

What is the trend of Douyin? With the development of the Internet, there are now many short video platforms on the Internet, which are deeply loved by many people. Almost everyone has a mobile phone, and Douyin is the giant short video platform. So what is the trend of Douyin? What is the trend of Douyin 1

The development trend of Douyin:

1. First of all, Douyin is an entertainment platform that can make users happy, which creates a kind of dependence sex, indicating that the traffic of the platform is very large, and the traffic means that the platform has more dividends, so that it can seize this trend;

2. The content of the Douyin platform is still very large. Because the presentation forms and categories of all videos are different, and the content with real-life appearances reaches 32%, accounting for almost 1/3 of all content, it is a relatively large type of content;

3. There is also the time to publish the video. Choosing a good publishing time can make your works have a higher click-through rate, so that your traffic will increase. As the traffic increases, you will have more fans;

4. According to the Douyin user research report, 49% of users use Douyin online within half an hour every day, so there are still a lot of Douyin users. The more users there are, the more traffic the platform will have, so there is no need to worry. No one watches good videos. What is the trend of Douyin 2

Douyin’s development status and trends: 1. User activity

The “Douyin Big Data Report” released by Bytedance Arithmetic Center shows that Douyin’s Big Data Report TikTok currently has 400 million daily active users, which means that 400 million people are playing, watching, and shooting videos on Douyin every day. This data effectively illustrates the high level of activity of Douyin users, and also reflects users’ interest in the platform. The dependence is very strong.

During the epidemic, Douyin’s users have grown explosively, and the massive increase in users and short video creators has made this APP the most popular gold-mining place for e-commerce

The development status and trends of Douyin: 2. The entry of various professions

Various industries have begun to challenge Douyin, among which the teacher industry has the most likes of 620 million times, followed by nurses, firefighters, traffic police, Doctors, etc., with the entry of various industries, more and more people will follow Douyin. Many people can understand all kinds of social trends without going out.

Douyin development status and trends: 3. Usage scenarios

The "Douyin User Research Report" released by Penguin Research Platform shows that 29.2% of users like to take a break after meals Use TikTok; 28% of users like to use TikTok before going to bed. Of course, Douyin also has usage scenarios such as commuting to and from get off work, weekend holidays, and gatherings with friends, but the proportion is not high. Therefore, we mainly look at the first two usage scenarios. The proportion of users who use Douyin after meals and those who use Douyin before going to bed adds up to more than half. In other words, the main usage scenarios for users are these two.

We all know that the timing of video release is important. When choosing the publishing time, we can refer to the above two data and choose the two time periods when users are most active. At the same time, we also need to determine the specific time period based on account positioning.

Douyin development status and trends: 4. Content proportion

Travel and food have become a highlight, and it has also given birth to cultural tourism "check-in" Economy" and "The Tumbler in the Everlasting City of the Tang Dynasty" related videos have been viewed more than 2.3 billion times. One person can set fire to a city. Videos related to many impoverished mountainous areas have been shared 36.63 million times, allowing good scenery to go out of scenic spots.

In addition, content proportion refers to the proportion of various types of content in all categories. The content matrix of Douyin platform, as well as the classification and proportion of all video presentation forms. Among them, live-action content accounted for 32.4%, accounting for almost 1/3 of all content, and is the largest category of content. Combined with our own experience of watching Douyin videos, we can find that videos with real people appear in them.

Then, it is not difficult to understand that content with real-life appearances accounts for the highest proportion. The content of live-action videos covers a wide range of topics, including singing, dancing, telling stories, sharing knowledge, cooking, performing magic, etc. As long as someone appears on the scene, it can be shown in a live-action format.

The second-ranked content is singing and dancing, accounting for 9.8%. In fact, the name Douyin reflects that it is a platform that pays great attention to music elements. Dancing content is directly related to music elements, so it can also get more platform traffic.

In addition to real-person appearances and singing and dancing, the content that accounts for the largest proportion in descending order is healing, comedy, food, skills, etc.

There are still many types left. Because the proportion is too small, we will not analyze in detail what the trend of Douyin is3

Douyin development trend analysis in the future

Douyin’s future What is the development trend of Douyin? Why is Douyin the easiest opportunity for ordinary people to make a comeback? You have seen many phenomena now. Countless new accounts are registered on Douyin every day, whether they are ordinary people or radiant celebrities. They are all working hard to make Douyin, why?

Because Douyin’s traffic is high, Douyin’s current daily activity is as high as 800 million. Currently, no platform’s traffic can compare with Douyin’s. The key is that it is free. Douyin’s algorithm is to Centralization, posting an article with 0 fans and posting an article with millions of bloggers will get the same amount of traffic. Douyin is absolutely fair here

The future trend of Douyin is to make money. We can't just get free traffic just to increase our fans. Traffic plus monetization is our ultimate goal.

What is traffic plus monetization?

First, Douyin is also a merchant. It provides you with traffic, and you make money for Douyin. , he will be very nice to you, this is easy to understand, right;

Second, all users whether consuming Douyin entertainment or not are essentially altruistic behaviors , where will all actions ultimately focus? It must be concentrated in the places closest to monetization. Now many companies and individuals are doing live broadcasts. Especially recently, a batch of accounts with zero fans and zero works have emerged. They start live broadcasts because they know that live broadcasts The closest to monetization;

Third, the Douyin Ecological Conference proposed four points: "FACT", F is corporate self-broadcasting, A is the talent matrix, C is campaign marketing activities, and T is the head Masters, their unified direction is to monetize live streaming, so monetizing live streaming will be Douyin’s strongest trend in the next three to five years.