Can anyone help me analyze the current situation of the tourist souvenir market? ! !

The tourist souvenir market has broad prospects, and innovation is the key

Those who travel frequently will find that there are many types of tourist products in various parts of the country, but the carriers are very similar. They are all picture albums, Fans, tea sets, crystal pendants, glass ornaments, large copper medals, vases, bookmarks, etc. The only difference is the pattern on the product. At the same time, these tourist souvenirs lack characteristics and are very similar. They can also be bought in ordinary shopping malls in other areas. Many tourists are willing to buy some tourist souvenirs and local products that reflect local culture, customs and people, but there are very few such products on the market. For a long time, due to the inability to buy satisfactory souvenirs, what souvenirs to take home has become a problem that troubles many tourists.

"Eating, housing, transportation, travel, shopping and entertainment" is a complete tourism industry chain, among which "shopping" mainly refers to the purchase of tourist souvenirs. In countries and regions with developed tourism industries, the market share of tourist souvenirs accounts for 40% to 60% of the entire industry chain, while the market share of tourist souvenirs in my country is only less than 20% on average.

To a certain extent, a city's tourist souvenirs can be regarded as the "image endorsement" of the city, such as the "Eiffel" Eiffel Tower earrings in Paris, France, the "Statue of Liberty" keychain in New York, the United States, and the Netherlands Amsterdam's "little porcelain shoes" and "little windmills", kimono dolls in Tokyo, Japan, etc. Although there are many scenic spots and historic sites in our country and there are many special tourist destinations across the country, I am afraid no one can name a few of the tourist souvenirs that represent each place. At present, my country's tourist souvenir industry cannot keep up with the development of the tourism industry. Industry experts believe that tourist souvenirs lack characteristics and the problem lies in innovative design and manufacturing processes. First, the lack of creativity in development and design has resulted in mediocre souvenirs, and many products are unattractive in appearance. Second, the backward manufacturing process has resulted in many tourist souvenirs being poorly made and without commemorative value at all.

Since the market for tourist souvenirs has broad prospects, how should we develop this market? First of all, maintaining the diversity of national and regional cultures is consistent with maintaining the sustainable development and long-term interests of the tourism industry. Therefore, tourism products must highlight and maintain regional cultural character and aesthetic characteristics. Tourist souvenirs should combine Chinese characteristics, characteristics of the times and regional characteristics, and highlight the rich local cultural elements. Secondly, tourist souvenirs should be distinguished from pure handicrafts. While taking into account artistry, they should highlight commemoration and practicality. At the same time, the development of tourist souvenirs should also be suitable for different consumer groups, such as the elderly, fashionable youth, and children. travel souvenirs. In addition, tourist souvenirs should use innovative technological means to reduce their size and weight to make them easier to carry. The cost can also be reduced through mass production so that every tourist can afford them.

In addition, market demand is constantly changing with the changes of the times. When developing tourism products, we cannot stay behind closed doors, but must also go global. Only by understanding the real needs of tourists can we truly break through the development bottleneck of the tourism commodity market.