Why does parent-child travel learn to make summer travel bursting?

According to the big data of Tongcheng Tourism Summer Market Research, parent-child travel and related study tours have contributed more than 40% to the entire summer tourism market and become the "first driving force" to drive the entire summer market. In terms of specific tourism demand, parent-child leisure vacation and "tourism+education" are the main demand forms. Among them, the popular consumption items of parent-child leisure vacation mainly include theme parks and other attractions and venues (zoos, aquariums, museums) suitable for parent-child play. "Tourism+Education" mainly refers to products related to minors' education, such as study tours, sightseeing tours and various parent-child summer camps with educational attributes.

According to the data in the report, the most popular theme parks in the summer of 20 17 are: Chengdu Zoo, Shanghai Disneyland, Changzhou Yancheng Spring and Autumn Paradise, Chimelong Wildlife World, Suzhou Amusement Park, Changzhou China Dinosaur Park and Shanghai Changfeng Ocean World. The most popular museum attractions are China naval museum, Ningbo Science Exploration Center, Jianchuan Museum Settlement, Guangzhou Sun Yat-sen Memorial Hall, Xiamen Science and Technology Museum and Beijing Automobile Museum.

In terms of summer study travel, the popular destinations for outbound travel (or parent-child travel) mainly include Britain, the United States, France, Canada, Japan and Singapore. On the whole, English-speaking countries are the most popular, with a per capita expenditure of about 6,543.8+0,000 yuan, while the cost of some in-depth tours ranges from 20,000 yuan to 50,000 yuan. Routes generally include visits to famous schools and famous local attractions, and some high-end routes also include visits by teachers and students from famous schools. The popular destinations of domestic research travel are mainly concentrated in cities with famous schools, such as Beijing, Shanghai, Guangzhou, Nanjing, Han and Xi 'an. The per capita expenditure of mainstream tourist routes is generally more than 3,000 yuan, and the per capita expenditure of high-end routes and deep tourist routes is generally more than 5,000 yuan.

This summer is the first summer tourism season after the opinions of the Ministry of Education and other 1 1 departments on promoting the study tour for primary and secondary school students were released. Study tour, study tour and other market segments with the attributes of "education+tourism" are booming, and middle-class families in first-tier cities pay more and more attention to the importance of study tour and study tour to their children's education.